On Brand. On Purpose. with Cherice Jenelle

Ep 5 | People, Disruption & Faith: Bukky Ojeifo on Legacy Work & Leadership

In this episode of On Brand. On Purpose., I’m joined by Bukky Ojeifo, global marketer and brand strategist, for one of the most layered conversations we’ve had yet - on legacy work, leadership, and what it really means to build a personal brand rooted in values. From her journey through HR into global marketing leadership, to shaping culture at some of the world’s most influential brands, Bukky breaks down how people, disruption, and faith quietly became the thread of her work - and her life. In this conversation, we explore: * Why legacy work matters more than titles or accolades * How personal branding is rooted in marketing fundamentals, not aesthetics * The role values play in long-term career alignment and fulfillment * Why people-first leadership is missing—and urgently needed * How clarity around who you are changes how you navigate opportunity This episode is for leaders, marketers, and high-achieving women in transition who are asking deeper questions about impact, purpose, and alignment—and are ready to stop outsourcing their growth. ✨ Want to go deeper? If this conversation resonated, start with my Brand Alignment Assessment [https://chericejenelle.mykajabi.com/pl/2148713264]- a free tool designed to help you clarify your values, positioning, and next moves. And if you’re ready to build authority with intention, explore Authority Builder™ [https://chericejenelle.mykajabi.com/authoritybuilder], my signature framework for women ready to align identity, influence, and visibility—on their own terms. 👇 Links are in the description.🎧 Subscribe for more real conversations on personal branding in real life. #OnBrandOnPurpose #PersonalBranding #Bukky #LeadershipDevelopment #LegacyWork #AuthorityBuilder #BrandAlignment #WomenInLeadership #GlobalMarketing

Ep4 | Walking In As the Experience: Swan Lee on Confidence, Pivoting & Personal Brand Power

In this episode of On Brand. On Purpose., I sit down with Swan Lee, founder of Swan 7 Productions, to unpack what it really looks like when your personal brand walks into the room before you do.From a 16-year career in health insurance to running a full-scale production and design agency, Swan’s story is a case study in: * Turning mentorship, access & early leadership into brand equity * Using consistency, trustworthiness & relationships to fuel a bold career pivot * Showing up as a “walking experience” so clients feel the premium before she says a word * Building a team that aligns with the standard, not just the logo * Repositioning her personal brand for more impact, stages, and legacy—without burning it all down If you’ve ever felt “successful on paper” but underexposed in purpose—or you’re an entrepreneur, creative, or leader whose team is carrying your name—this conversation is your invitation to evolve with intention. ✨ Want to go deeper?If this conversation resonated, start with my Brand Alignment Assessment [https://chericejenelle.mykajabi.com/pl/2148713264]—a free tool designed to help you clarify your values, positioning, and next moves.And if you’re ready to build authority with intention, explore Authority Builder™ [https://chericejenelle.mykajabi.com/authoritybuilder], my signature framework for women ready to align identity, influence, and visibility—on their own terms.👇 Links are in the description.🎧 Subscribe for more real conversations on personal branding in real life.

Ep3 | From Hidden to Headliner: Jessie Hayes on Fear, Evolution & the Power of Showing Up

In this episode of On Brand. On Purpose., I’m joined by my longtime friend and beauty industry powerhouse Jessie Hayes, founder of The Hayes Institute and co-founder of The Wealth Investor Network.What started as a walk down memory lane turned into one of the most honest and impactful conversations I’ve had on the show. We talk about: * The evolution of Jessie’s personal brand—from hiding her photo to being on Detroit billboards * What it really takes to build a business that attracts opportunities, not just hustle for them * The fear of being seen as a Black woman founder—and how showing up changed everything * Why “being booked and busy” isn’t the same as being aligned * How personal branding is more than a headshot—it’s a strategy, a mindset, and a message This is a masterclass in branding from the inside out. Whether you’re leading a team, launching a business, or stepping into a new level of visibility—this one will hit home.🎥 Watch. Reflect. Subscribe.Let’s grow On Brand. OnPurpose. ✨ Want to go deeper?If this conversation resonated, start with my ⁠Brand Alignment Assessment⁠ [https://chericejenelle.mykajabi.com/pl/2148713264]—a free tool designed to help you clarify your values, positioning, and next moves.And if you’re ready to build authority with intention, explore ⁠Authority Builder™⁠ [https://chericejenelle.mykajabi.com/authoritybuilder], my signature framework for women ready to align identity, influence, and visibility—on their own terms. #OnBrandOnPurpose [https://www.youtube.com/hashtag/onbrandonpurpose] #PersonalBranding [https://www.youtube.com/hashtag/personalbranding] #JessieHayes [https://www.youtube.com/hashtag/jessiehayes] #Skinphorea [https://www.youtube.com/hashtag/skinphorea] #TheHayesInstitute [https://www.youtube.com/hashtag/thehayesinstitute] #WomenInBusiness [https://www.youtube.com/hashtag/womeninbusiness] #Visibility [https://www.youtube.com/hashtag/visibility] #BrandEvolution [https://www.youtube.com/hashtag/brandevolution] #BeautyIndustryLeadership [https://www.youtube.com/hashtag/beautyindustryleadership] #BlackWomenEntrepreneurs [https://www.youtube.com/hashtag/blackwomenentrepreneurs] #BrandStrategy [https://www.youtube.com/hashtag/brandstrategy] #EntrepreneurLife [https://www.youtube.com/hashtag/entrepreneurlife] #MindsetMatters [https://www.youtube.com/hashtag/mindsetmatters]

Ep2 | The Business of Being Seen: Bri Crow on Personal Branding That Lasts

In this episode of On Brand. On Purpose., I sit down with Bri Crow, founder of Bri Crow Creative, to explore how personal branding, strategic visibility, and timeless imagery can become the foundation of a sustainable business. 🎯We talk candidly about: * Turning a layoff into a legacy brand * Why networking (and being in the room) builds real confidence * How timeless photography + client feedback shape brand identity * The “cheat code” of personal branding in career transitions * What it really means to protect your brand with intention If you’ve ever wondered how to collaborate with creatives, show up with clarity, or own your visual story—this one’s for you.👇 Listen to the full episode and let’s talk about what it means to show up On Brand. On Purpose. ✨ Want to go deeper?If this conversation resonated, start with my ⁠Brand Alignment Assessment⁠ [https://chericejenelle.mykajabi.com/pl/2148713264]—a free tool designed to help you clarify your values, positioning, and next moves.And if you’re ready to build authority with intention, explore ⁠Authority Builder™⁠ [https://chericejenelle.mykajabi.com/authoritybuilder], my signature framework for women ready to align identity, influence, and visibility—on their own terms.

Ep1 | Navigating Personal Brand Visibility with Jacqueline M. Baker

In this inaugural episode of On Brand. On Purpose., Cherice Jenelle sits down with Jacqueline M. Baker—author, leadership consultant, and founder of Scarlet—to unpack the real journey of building a personal brand. From balancing a full-time career with entrepreneurship to embracing visibility and authenticity, Jacqueline shares powerful insights on how personal and corporate brands can not only coexist but amplify each other. Expect candid lessons on leadership, staying in your zone of genius, and why clarity is the ultimate brand currency. Key Takeaways: * Your personal brand shapes visibility and leadership. * Authenticity attracts greater opportunities. * Visibility extends beyond the stage. * Corporate and personal brands can enhance one another. * Clarity + reflection fuel long-term brand success. ✨ Want to go deeper?If this conversation resonated, start with my ⁠Brand Alignment Assessment⁠ [https://chericejenelle.mykajabi.com/pl/2148713264]—a free tool designed to help you clarify your values, positioning, and next moves.And if you’re ready to build authority with intention, explore ⁠Authority Builder™⁠ [https://chericejenelle.mykajabi.com/authoritybuilder], my signature framework for women ready to align identity, influence, and visibility—on their own terms.