Optimize Outcomes with Paul Fulford

The Revolution of Swimwear: Meet Founder of New York Swim Week Evita Scoccia

On this episode of Optimize Outcomes with Paul Fulford, we’re diving into entrepreneurship, fashion, and personal wellness with special guest Evita Scoccia, Founder & CEO of New York Swim Week. Topics Include: What Evita wishes she knew before starting NYSW, The underserved swimwear market & inclusivity in design, Wellness habits that support her as a founder, Social media, handling criticism, and staying confident, How to break into the fashion show business, Behind the scenes of NY Swim Week New York Swim Week is Saturday, July 26th, 2025 in Manhattan. The theme for this year is "Interbloom" and will feature both a Day and Night Show with international designers showcasing their swimwear collections Evita Scoccia: Building New York Swim Week & Optimizing Wellness 🧠 Timestamps 0:00-1:12 Preview of Episode1:16 Episode begins, Optimize Outcomes intro Exploring Health wellness and personal transformation 1:26-1:57 Introduction of Evita Scoccia, her background with promo video of her work with Evita Swim 2:00 What Evita Wishes She Would Have Known Before Starting New York Swim Week 2:50 Key Inspiration for Starting Swim Week Learning From Her Modeling Career 3:30 Key Driving Force of Making the Leap to Entrepreneurship and Being In Charge 4:00 The Underserved Swimwear Market and The Need of Swimwear Shows 6:30 Future Plans for New York Swim Week for the next 5-10 years, The Maldives and preview and coming soon! 7:20 Personal Wellness Habits of Evita, Cold Plunge, Sauna, Steamroom, Kenetik - Ketone Drink 8:30 Evita's reason for focusing on Health and Wellness, her fitness journey with Mind, Body, and Soul 9:00 The Design of Swim, How swim fits all bodies all shapes and sizes, Adapting for all body types 11:55 What Helped Evita's Find Confidence in Her Own Skin 13:06 Host Paul shares his transition from an Athlete to his now Career finding the time for fitness discipline 14:02 How does Evita establish her discipline fitness and taking time for herself schedule 15:50 Social media's impact with New York Swim Week 16:50 Dealing with the haters 18:00 How to break into the swimwear show business 20:27 Behind the scenes with New York Swim Week 23:37 Key differences between Evita's model to producer experience 24:21 Misconceptions about models  25:48 Medical Aesthetics  26:00 Evita's genetics 26:26 Advice on How to Start Your Own Brand 27:00 What a "Run of Show" is ALL About in Fashion 28:00 Stepping into a Leadership Role and Key Lessons on Choosing Roles for Team Members 30:00 How to be successful in a competitive space with brand story 34:00 Paul's perspective on seeking out experts to fast track success 36:00 What is next for Evita and the Swimwear industry, AI for swimwear and events 37:00 Event Theme inspiration with Evita and her personal evolution  38:00 Designing for seasons vs everyday swimwear 38:30 Health and wellness and the self care of swimwear fashion as self care concept 40:27 Advice for mindset transformation "Chase Your Dream Not the Money", the Founder of Spanks story 41:00-42:24 Paul's why and the reason for his podcast show in the health and wellness space 42:23 The Lutronic Accufit experience with her core and strengthening her abs video of her experience 50:00 Paul's eye opening Lutronic Accufit experience 51:36 Robert F. Kennedy Making America Healthy Again 52:40 Medical Aesthetics a blending of the worlds 53:43 Follow Evita Scoccia on Instagram @ evitascoccia @ evita.storeLinks mentioned: https://www.lutronic.com/us/provider/product-line/accufit/

Overfilled Faces Are Out. Natural Is In Says Top Dermatologist

The era of overfilled faces is finally breaking down — and Dr. Rishi Chopra is one of the leading voices explaining why. A Harvard-trained, board-certified dermatologist, Dr. Chopra has seen the effects of filler fatigue up close: bloated cheeks, distorted proportions, patients coming in desperate to dissolve what was once promised as subtle enhancement. In this episode, he lays out the problem — how aesthetics became more about trends than trust — and what needs to happen next to bring the field back to its roots. We dive into the rise of skin tightening, the shift toward collagen banking, and why lasers and energy-based devices are becoming the go-to tools for natural, long-term rejuvenation. Dr. Chopra shares how he educates patients overwhelmed by social media misinformation, why he’s not afraid to say no to a treatment, and how understanding anatomy — not chasing likes — is what actually leads to better outcomes.

The Emotional Side Of Plastic Surgery No One Talks About

Most people think cosmetic surgery is about chasing youth or fixing flaws. But according to top plastic surgeon Dr. Sheila Barbino, that’s missing the point. In her words, it’s not just about changing a face — it’s about understanding the person behind it. Whether it’s a man recovering from the loss of his wife or a younger patient struggling to feel seen, the goal is never perfection. It’s to help people feel like themselves again. Dr. Barbino pulls back the curtain on what really makes a great surgeon — not just technical skill, but the ability to listen closely and ask the right questions. She shares the mistakes that taught her the most, the pressure to adopt new devices that don’t always deliver, and why she refuses to perform a procedure just because someone asks for it. From facelifts to threads to exosomes, everything she does is grounded in one idea: this work isn’t about vanity — it’s about helping people reclaim who they are.

Luis Ortner’s Journey: The Highs and Lows of Soccer, Social Media, and Injuries

Meet Luis Ortner. A rising soccer star with dreams of going pro, Luis never expected that an injury would change the course of his life. One moment, he was grinding through the demands of college soccer in the U.S., pushing his body to the very limit. The next, he was forced to slow down, facing the harsh reality of recovery. But instead of fading into the background, Luis took a different approach — he picked up his phone, hit record, and started sharing his journey. What began as a way to stay connected with the sport soon turned into something much bigger: a social media following where millions tuned in to see the highs, the lows, and the reality of life as an athlete. In this episode, Luis opens up about the unexpected twists in his career, the difference between football/soccer in Europe and the U.S. (besides just the name), and how social media became his second playing field. He talks about discipline, mental toughness, and why the setbacks often teach us more than the wins ever could.

Dr. Jay Burns On The Power Of Plastic Surgery (From Medical Miracles To Modern Aesthetics)

For over three decades, Dr. Jay Burns has been at the forefront of plastic surgery, pioneering innovations that have changed lives in ways both seen and unseen. From groundbreaking reconstructive cases — like the 39-hour surgery that earned him recognition on Oprah’s Medical Miracles — to cutting-edge advancements in laser resurfacing and non-surgical aesthetics, Dr. Burns has redefined what’s possible in the field of plastic surgery. But beyond the technology and techniques, his work is deeply personal. His mission has remained the same: to help people heal — inside and out. Through faith, innovation, and an unwavering commitment to patient care, Dr. Burns continues to push the boundaries of what’s possible, proving that plastic surgery is about far more than aesthetics — it’s about renewal, resilience, and restoring the human spirit. In this insightful, 100-minute conversation, Dr. Burns shares the defining moments of his career, the evolution of his field, and the deeper purpose behind his life’s work.