Persuasion Club

EP0023 06/22/26 - Win Bigly Part 2 of Part 3: The Persuasion Stack

Part 2 of Part 3 of our ongoing Win Bigly series is here, and apparently it landed on Father's Day. This week Kevin and Steven continue working through the persuasion principles, communication techniq

EP0024 06/28/26 - Win Bigly Part 3 of Part 3

Join Kevin and Steve as they revisit the most memorable concepts, debate the ideas that held up (and those that didn't), share plenty of laughs along the way, and close the book on one of the most inf

EP0022 06/14/26 - Confidence Maxxing with Jeff Callahan

Sunday on Persuasion Club, Kevin and Steven talk with Jeff Callahan, author of Confidence Maxxing and a communication coach who's worked with Google, Microsoft, the US Army and more, and a regular on Scott Adams' show. 🚀 Jeff shares how he went from a bad stutter and extreme awkwardness to tracking over 90,000 conversations and building real social confidence. We dive into the practical systems from his book: crushing awkward moments, choosing your own reality, going first, sparking enthusiasm, and treating confidence like a learnable skill instead of something you're just born with. 🔥 We also tie it all back to everyday persuasion in the trenches, plus run a fun "Who Wants to Be a Persuader?" segment to test the ideas. If you've ever overthought conversations, meetings, or networking, this one's packed with stuff you can actually use right away. 💡 Links: Book on Amazon: https://www.amazon.com/Confidence-Maxxing-Awkwardness-Social-Confidence-Unforgettable-ebook/dp/B0GDCW94NW [https://www.amazon.com/Confidence-Maxxing-Awkwardness-Social-Confidence-Unforgettable-ebook/dp/B0GDCW94NW] Jeff: @thejeffcallahan on X becomemorecompelling.com Hit play, drop your biggest takeaway in the comments, and share it with someone who needs this! New episodes drop weekly. 👊

EP0021 06/07/26 - Win Bigly Part 1 of Part 3 (Master the Persuasion Stack

Bigly with Part 1 of Part 3, exploring one of the most powerful concepts in persuasion: The Persuasion Stack. Why do some people seem naturally persuasive while others struggle to get their point across? The answer may not be a single skill at all. We'll break down the layers of the persuasion pyramid, including communication, storytelling, humor, sales, psychology, writing, branding, and more—and discuss how stacking multiple average skills can create extraordinary results. We'll examine how persuasion professionals, marketers, politicians, content creators, and everyday communicators use these principles to influence outcomes and shape perceptions. Along the way, we'll share real-world examples, practical applications, and a few laughs as we continue our journey through Win Bigly. Whether you're a longtime persuasion enthusiast or just discovering these ideas for the first time, this episode will help you understand why mastering the stack can be one of the highest-leverage investments you can make. 📅 Recorded Live: June 7, 2026 ⏰ 6:00 PM PT 🎙️ The Persuasion Club Podcast 🧠 Logic. Humor. Perspective.Streamed from Rumble Studio!

EP0020 05/31/26 - Scott Adams Win Bigly Part 2 of Part 2

EP0020 — Win Bigly Part 2 (Part 2 of Part 2!) 🎉 We're back for another deep dive into Win Bigly (2nd Edition) by Scott Adams, picking up where we left off and exploring some of the book's most fascinating ideas about persuasion, perception, and human nature. This week, we go deeper into persuasion filters, why intelligent people often disagree, and how our brains construct reality from incomplete information. If you've ever wondered why facts alone rarely change minds, why people can see the same event differently, or why political debates seem impossible to resolve, this episode is for you. Topics include: 🧠 Persuasion Filters and how they shape our worldview 🎯 Why smart people can reach opposite conclusions 🔍 The hidden mental filters that influence decision-making 🗳️ Perception, politics, and voter behavior ♟️ Strategy, influence, and human nature 🎉 Plus, we celebrate Steven's birthday on the show! Join Kevin and Steven for another entertaining, thought-provoking discussion as we continue unpacking the ideas behind Win Bigly Part 2.