PodcAds - All About Digital Advertising

PodcAds #8 - Ads + CRO, the bundle you need with Dylan Ander

In this 8th episode of PodcAds by Paolo Santanicchia, I'm interviewing Dylan Ander, CRO Specialist. Exited 2 ecom brands and an 8-figure CRO agency, Dylan Ander is now building heatmap.com, the first revenue-tracking heatmap and revenue-tracked screen recordings in the world. Moving to AI analysis for CRO to make CRO accessible for everyone. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Meta Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or by interviewing the greatest marketing experts from all over the world, about specific Marketing topics. Stay in Touch with us! Dylan Ander - CRO Specialist Website: http://heatmap.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGlxenNqWnhQc3BUeVBTaHB2bDIwVkFtLWI5UXxBQ3Jtc0tuNkRJakg4Q1JNNlBISk1ERUxSWENDVUJvZVJmQ1BNdFQ2eTZBZndRWExpT0VUOE50b1JYNENXQ0plcGRFLXU5bE5QT2VmWkxIUEVNZXQxX01ZV3FxSU5RSklPcWVBT2k5eWVJeE5RR1hCQ25yYVVNQQ&q=http%3A%2F%2Fheatmap.com%2F&v=h6H1tCdIeJk] Twitter: http://twitter.com/dylanander [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0djZE9UQjZpZEI5VkI5Q3gyNjdoelNzbmNFZ3xBQ3Jtc0tsSGhvQTNRS2ZKQXFvS2paSVFueHZPNUVzeWRBcUo3ajZfWmdvaFZWZmlPVG5LbVNJYVRRQTNpejBqNktxVDJCR0NLNDNnODVOSDRWUkNuWDdGTWh6TUV6SUJKaVdxWDlBbTBVZDNUVjBZaWFtUzJNUQ&q=http%3A%2F%2Ftwitter.com%2Fdylanander&v=h6H1tCdIeJk] Join his newsletter: http://heatmap.com/newsletter [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2JkUERtdTZ0ZUdyb1VIa0swSkpRcUs3SDVid3xBQ3Jtc0tsWFlHVWdrX1lsaHhhd3RQc21zdno1VDVfZFc2X3ZHd3pRdlNtSi1mWVBuSm16RkxwWGVSSjEteXZTMXd2Zk1EZUM5eVVtTW1YMmpYUkJmcXlsZFJ6cVRGbk04TnpQdTJWVm1KaEsybXVnRXA3OGI1aw&q=http%3A%2F%2Fheatmap.com%2Fnewsletter&v=h6H1tCdIeJk] Paolo Santanicchia - Meta Ads Specialist ⁠https://www.paolosantanicchia.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbENMenpWYV8wZ1pWN0FvdnRfYkpXeE9fZ3gzQXxBQ3Jtc0trczNvUnJKYXZXSzFOVnEyR1lQdGVwYjVfLVVtRkRPSDBKTzJLT1cyU1dWaHhKRzBlTmFVMzJNUk5SUVRuOVFiUFE3eWdpODQtU3U0aVppUGhWSHBaN21IRUFXVHNEMTUzcDNUWWZ5eU5ZWGt6TmN6NA&q=https%3A%2F%2Fwww.paolosantanicchia.com%2F&v=h6H1tCdIeJk]⁠ IG: ⁠https://instagram.com/paolo.santanicchia [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazZDeEM4dDBoRHEyeF9SYVBTdHduVC1zVnU1d3xBQ3Jtc0tsUDdkS2gybDRadl9nNnlIcDlKM0FCR0pYTHJVcU1yMHkza0N2OG0tZWIxdHNKNE9EaUlpQ1dXMWhndUg3NUxpRWdiNGhuSjRsUkdnRkl3cnJIMmc4cGIySUVnNDdOcURVd2hrQlhjU043MEZJYXY2VQ&q=https%3A%2F%2Finstagram.com%2Fpaolo.santanicc..&v=h6H1tCdIeJk] TW: ⁠https://twitter.com/PaoloAds⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1M3bGNySGFnVFl6R09RRUxoenlLbk4yMHZzd3xBQ3Jtc0ttM0FIcFMwanpfbzVwS0xWeWphMzJtSTRndDUtOUQyM2gyMTdwUGtFQWdINXRBMXZ4SVFGaFBBdjRmbmYzWmViR05iSmY1LWRwRENTUnh2MWw1dXdZckJFX1RwRjVEMzh5akhlWXZKd0FZSkI1RmxkQQ&q=https%3A%2F%2Ftwitter.com%2FPaoloAds%E2%81%A0&v=h6H1tCdIeJk] LI: ⁠https://www.linkedin.com/in/paolosantanicchia [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVdKcTNTYmUwMDU1NjViaGM1YlBMNC1CaFBEd3xBQ3Jtc0tuXzNmbEZxU29hVFI3a3NkTzBFdk45NVNaRk1IdW9TNG1IRDZXck5MWUV2bTA3dnc2NGYyVUZybVA3N3hOOTA1VlprTUxrZnN4VE5pRjZNQnYtSWtXbzJaQU5VeVhZWHlqYjdRYVRGT1l5ZHNab1c4RQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpaolosant..&v=h6H1tCdIeJk] Mail: marketing.paolosnt@gmail.com

PodcAds #7 - Ads, Psychology & Strategy with Sarah Levinger

In this 7th episode of PodcAds by Paolo Santanicchia, Sarah Levinger (the queen of Psychology applied to Advertising) is going to show us: - How to build psychology-based concepts for our ads - How to create psychology-based ads - How to insert Psychology in your Advertising Strategy. Sarah is a Creative Strategist and Performance Creative Consultant. She help her clients design effective paid media campaigns that are psychologically built to increase conversions and reduce acquisition costs. She made a 10-year study of the human mind, consumer psychology, economics, and behavior science. She defines herself as a lifelong learner and psychology/neuroscience enthusiast. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or by interviewing the greatest marketing experts from all over the world, about specific topics. Stay in Touch with us! Sarah Levinger - Creative Strategist: Website: sarahlevinger.co [http://sarahlevinger.co/] Twitter: @sarahlevinger LinkedIn: /sarahlevinger YouTube: coming soon. Paolo Santanicchia - Meta Ads Specialist ⁠https://lnkd.in/e3wHRiHc [https://lnkd.in/e3wHRiHc]⁠ IG: ⁠https://lnkd.in/dGiuYNdD [https://lnkd.in/dGiuYNdD]⁠ TW: ⁠https://lnkd.in/eNjQXvRk [https://lnkd.in/eNjQXvRk]⁠ LI: ⁠https://lnkd.in/eikkuJPG [https://lnkd.in/eikkuJPG]⁠ Mail: marketing.paolosnt@gmail.com [marketing.paolosnt@gmail.com]

PodcAds #6 - How to scale your Meta Ads with PGCs

In this 6th Episode of PodcAds I explain - What are UGCs - What are PGCs (or SGCs) - How they can help you scale your Business What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Meta Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Meta Ads Experts, about specific topics. Stay in Touch with me Paolo Santanicchia - Meta Ads Specialist ⁠⁠https://www.paolosantanicchia.com⁠⁠ [https://www.paolosantanicchia.com/] IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠ [https://instagram.com/paolo.santanicchia] TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠ [https://twitter.com/PaoloAds] LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠ [https://www.linkedin.com/in/paolosantanicchia/] Mail: marketing.paolosnt@gmail.com

PodcAds #5 - How to create Psychology-based Ads

In this 5th Episode of PodcAds I talk about how to create Psychology-based creatives for your Meta Ads. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. Stay in Touch with me Paolo Santanicchia - Facebook Ads Specialist ⁠⁠https://www.paolosantanicchia.com⁠⁠ [https://www.paolosantanicchia.com/] IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠ [https://instagram.com/paolo.santanicchia] TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠ [https://twitter.com/PaoloAds] LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠ [https://www.linkedin.com/in/paolosantanicchia/] Mail: marketing.paolosnt@gmail.com

PodcAds #4 - Less Clicks, More Sales + Q&A

In this 4th Episode of PodcAds I dive deeper into my Method when running Facebook Ads: Less Clicks, More Sales. Plus, I answer some Q&As, live and pre-asked. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. Stay in Touch with us! Paolo Santanicchia - Facebook Ads Specialist ⁠⁠https://www.paolosantanicchia.com⁠⁠ [https://www.paolosantanicchia.com] IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠ [https://instagram.com/paolo.santanicchia] TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠ [https://twitter.com/PaoloAds] LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠ [https://www.linkedin.com/in/paolosantanicchia/] Mail: marketing.paolosnt@gmail.com