Post By Post

Social Media That Actually Grows Your Business: Daniel Lynch on Consistency, Confidence, and Content

The conversation covers the power of social media, commitment to posting, overcoming resistance to being on camera, personal transformation and confidence, impact of social media on local business, content creation and posting strategy, opportunities and impact of social media, building a strong team and culture, and final words of wisdom for entrepreneurs. Takeaways * Consistent posting on social media can lead to significant business growth. * Personal transformation and confidence play a key role in overcoming resistance to being on camera. * Building a strong team and culture is essential for business success. Chapters * 00:00 The Power of Social Media * 07:01 Overcoming Resistance to Being on Camera * 13:19 Content Creation and Posting Strategy * 18:24 Opportunities and Impact of Social Media * 25:59 Final Words of Wisdom Follow Daniel Lynch: Facebook: https://www.facebook.com/LynchsLawnAndFenceLLC [https://www.facebook.com/LynchsLawnAndFenceLLC] Youtube: https://www.youtube.com/@LynchsLawnandFenceLLC-x4t [https://www.youtube.com/@LynchsLawnandFenceLLC-x4t] Website: https://lynchslawnandfencellc.com/ [https://lynchslawnandfencellc.com/]

60 Years in Fencing: Fenceworks on Family, Branding, Marketing, and Expansion

Fenceworks, a third-generation fence contractor, shares its origin story, marketing evolution, expansion into recreational equipment, specialized services, and adaptation to technological changes. The company emphasizes finding a unique voice in marketing and offers advice for new fence company owners. Takeaways * Evolution of marketing from traditional mailers to social media * Importance of finding a unique voice in marketing Chapters * 00:00 Introduction to Fenceworks * 06:59 Expansion into Recreational Equipment * 13:25 Operational Burden and Customer Communication * 19:22 Social Media Strategy and Results * 26:54 Adapting to Technological Changes Follow Fenceworks: https://theguyon41.com/ [https://theguyon41.com/]

Legacy, Family, and Customer Service: How to Build a Fence Business That Lasts with Jeremy Verhoef

The conversation with Jeremy from All Around Fence covers the legacy of the company, the challenges and benefits of working with family, the importance of customer service, and the preparation for the future. Jeremy shares insights on starting a fence or deck company and emphasizes the significance of family and customer service in the business. Takeaways * Family comes first in the family business * Customer service is the key to longevity Chapters * 00:00 The Legacy of All Around Fence * 07:25 Working with Family * 14:36 Customer Service and Longevity * 31:36 Preparing for the Future * 38:40 Starting a Fence or Deck Company

Scaling the Smart Way: How Heartwood Fence Built Systems for Multi-Location Success with Fadi Maksad

Dive into a conversation with Fadi Maksad, founder of Heartwood Fence in Virginia Beach, as he shares how strategy, systems, and structure fueled his company’s multi-location success. Fadi breaks down the real-world challenges of expanding into new markets, from preparing teams and processes to balancing day-to-day operations while scaling. You’ll learn how Heartwood built rock-solid systems — from scorecards and documentation to marketing decisions and referral-based growth — to prepare for sustainable expansion. If you’re planning to grow your fence business beyond a single location, this episode is packed with practical lessons and proven frameworks for doing it the right way. https://www.heartwoodfenceva.com/ [https://www.heartwoodfenceva.com/] Takeaways: * How to choose the right marketing sources for scalable growth * Key systems for pulling out of daily operations * Steps to build a foundation for multi-location expansion Chapters: 00:00 Starting Heartwood in Virginia Beach 05:27 Benefits of Multiple Locations 10:28 Systems for Pulling Out of Day-to-Day Operations 15:40 Building for Expansion 25:35 Preparing for New Location Expansion

Building Fencing Success: From Irish Pub to 900 Fences a Year - With Conall Finn, Crusaders Fence

In this episode of Post by Post, we dive into the inspiring journey of Conall Finn, who transitioned from managing bars to building a thriving fencing business. Discover how Conall's entrepreneurial spirit led him to establish Crusader Fence, achieving remarkable growth to 900 fences a year. Join us as we explore the challenges, strategies, and lessons learned along the way, offering valuable insights for aspiring entrepreneurs in the fencing industry and beyond.