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PPC Unleashed

Podcast de Xavier Mantica

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Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.

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9 episodios

Portada del episodio How To Onboard Google Ads Clients: PPC Unleashed (EP 6)

How To Onboard Google Ads Clients: PPC Unleashed (EP 6)

Welcome to our episode 6! In this episode, we’re diving deep into our onboarding process for new Google Ads clients. I’ll be sharing our comprehensive Asana project and walking you through all 12  tasks my agency follows to ensure no mistakes are made, nothing falls through the cracks, and we reduce friction every step of the way. We believe that a seamless onboarding experience sets our clients up for success, makes a great first impression, and strengthens our long-term relationships.  Here’s a sneak peek at the tasks we cover: 1. Obtain Access: We start by securing all necessary account permissions. 2. Research & Strategy (PPC): Detailed research and strategic planning tailored to each client. 3. Strategy QA: A thorough quality assurance check of our strategy. 4. PPC Landing Page Creation: Designing high-converting landing pages for PPC campaigns. 5. PPC Campaign Build: Building effective, targeted PPC campaigns. 6. Conversion Tracking: Setting up robust conversion tracking mechanisms. 7. Call Tracking: Implementing call tracking to capture valuable phone leads. 8. Campaign QA: Ensuring every aspect of the campaign is optimized and error-free. 9. Assign Optimization Cadence: Establishing a schedule for regular campaign optimizations. 10. Campaign Launch: The exciting moment when we launch the campaign. 11. Bid Reviews/Health Check: Regular reviews and health checks to ensure optimal performance. 12. Dashboard/Reports Setup: Creating intuitive dashboards and reports for transparent performance tracking. Join us as we explore each step in detail and demonstrate how our meticulous process helps clients achieve their marketing goals efficiently and effectively. Don't forget to like, subscribe, and hit the bell icon to stay updated with our latest videos! If you have any questions or need further assistance, drop them in the comments below. Let's get started on your Google Ads journey to success!

2 de ago de 2024 - 27 min
Portada del episodio How I Broke Google Ads to 3x My Traffic: The John Moran Strategy (PPC UNLEASHED: EP 5)

How I Broke Google Ads to 3x My Traffic: The John Moran Strategy (PPC UNLEASHED: EP 5)

In this episode of PPC Unleashed, I dive deep into replicating John Moran's insane strategy of intentionally breaking conversion tracking to manipulate Google's ad algorithm. Following John's method, I saw a 3x increase in clicks and a significant drop in average CPC, resulting in a massive boost in search impression share and top position rates. However, the influx of colder traffic led to a decrease in conversion rates, a challenge I aim to tackle with further optimizations. Key Highlights: Impressions: +186% Clicks: +291% CTR: +36% Avg. CPC: -17.53% Cost: +222% Search Impr. Share: +49% Search Top IS: +75% Search Abs. Top IS: +59% Discover how this strategy unlocked the potential for scaling my campaign like never before. Despite some pushback from the PPC community, my hands-on experience confirms the method's effectiveness. Join me as I share the step-by-step process I followed and the surprising results that challenge conventional Google Ads wisdom. Whether you're watching or listening, this episode is packed with actionable insights and practical steps to help you maximize your ad performance. Tune in to learn how you can leverage this strategy to boost your traffic and potentially skyrocket your campaigns.

26 de jul de 2024 - 23 min
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

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