Practice Marketing Insider

Think You’re Saving On Overhead With Your Virtual Practice? Think Again

In this episode, Kristie unpacks why having a virtual-only therapy practice model just doesn’t cut it. Yes, this element should be a part of your marketing strategy. Listen to learn about Google’s operating principles, how to optimize your Google Business Profile, and more. Some takeaways: * How to become a top search in Google Maps results to generate leads * Why a physical therapy practice serves as an SEO and marketing advantage * Strategies to consider for your practice to be competitive in the digital landscape If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision. [https://pod.vision/]

"I Can Spend $1,000/Month and Build a Million-Dollar Practice”

In this episode, Kristie unpacks the myth that minimal financial investment will get you to your revenue goals. She explains that practitioners marketing their services should step away from the mentality of spending as little as possible. Some takeaways: * Why mental health practitioners and business owners should invest ahead of growth * What some realistic marketing budgets look like * How under-budgeting for generating leads is blocking you from competing If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision.

“Therapists Shouldn't Be Influencers”

In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries. Some takeaways: * Finding the boundary between personal branding and the influencer economy * The need for practitioners to have strict ethical boundaries * How client confidentiality and informed consent play a role in the online presence of mental health professionals * How to successfully and ethically manage brand partnerships and content creation to build trust Connect with Michael: * Website [https://michaelfulwiler.com/] * Instagram [https://www.instagram.com/michaelfulwiler/] * LinkedIn [https://www.linkedin.com/in/michaelfulwiler/] If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on Youtube [https://www.youtube.com/@kristieplantinga]. *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision.

"I Need A New Website"

In this episode, Kristie unpacks the myth that a website redesign is the answer to your lack of client inquiries. She explains how the real issue isn’t as straightforward as your branding, and it may be a matter of exposure—not design. Some takeaways: * How to know when it’s the right time for a website redesign * What clients actually value: from logistics to availability * Why prioritizing an investment in marketing is a practical strategy * Strategies for driving consistent visibility to your website If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube [https://www.youtube.com/@kristieplantinga]. *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision.

"Everyone is Using ChatGPT To Find a Therapist”

In this episode, Kristie unpacks the marketing hype and scare tactics behind the misconception of AI’s share of the search market. She explains how Google searches outnumber AI and tools like ChatGPT account for a small fraction of the market. Some takeaways: * The best strategies for future-proofing your practice’s marketing. * Why high-quality SEO and building authority should be top of mind. * How AI relies on existing search results and third parties. * Choosing strategic investments over short-term panic. If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube [https://www.youtube.com/@kristieplantinga]. *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision.