Rinse and Repeat

Daytona Schreck: Building Where You Are

Daytona Schreck, founder of Boho Beauty Bar, sits down with Rinse & Repeat for a raw, unfiltered conversation about what it really takes to build a beauty brand from the ground up. In this episode, we go beyond the highlight reel and into the reality of entrepreneurship — navigating growth, becoming the face of your brand, and figuring it out while everything is evolving in real time. From building a loyal clientele to stepping into leadership, Daytona shares the pressure, pivots, and personal transformation that come with creating something of your own in the beauty industry. If you're a hairstylist, salon owner, or creative building a brand — this episode is for you.

Marcello Emanuele: Sorry Not Sorry

Sorry Not Sorry — Marcello Emanuele | Episode 6 Marcello Emanuele didn’t take the fast route — and he’s not apologizing for it. In this episode of Rinse & Repeat, Marcello opens up about starting over, trusting his instincts, and building a career rooted in craft, community, and intention. From his early pull toward beauty and skincare, to pivoting into hair, to packing up his life and moving from New York to Florida — this conversation is about reinvention without ego and growth without burnout. We talk about what it actually takes to build a clientele from scratch, why perfectionism can be both a gift and a challenge, and how Marcello has intentionally built @handtiedbyhim into more than just a portfolio — but a brand that reflects who he is beyond the chair. This episode dives into education, consistency over virality, strategy without buzzwords, and the importance of staying grounded while building something meaningful. Marcello also shares what’s next for his brand, how he protects his energy, and who he is when the tools are down and the salon lights turn off. If you’re navigating a pivot, feeling “behind,” or trying to build something that actually lasts — this episode is for you. And with that… that’s a rinse. Now go repeat it where it matters.

Lexie Rainbolt: Public Persona, Private Reality.

From viral hair videos to sarcasm, scrutiny, and self-protection — Lexie Rainbolt has built a platform by being unapologetically honest, even when it’s uncomfortable. In this episode of Rinse & Repeat, Lexie opens up about who she was before the internet, what it really felt like when her content went viral, and how quickly humor turned into both a brand and a shield. She shares what changed behind the scenes as the audience grew — the pressure, the expectations, and the moment she realized she no longer controlled the narrative. We talk candidly about money, brand partnerships, and learning alignment the hard way, along with backlash, public criticism, and the emotional toll of being constantly perceived. Lexie reflects on boundaries, burnout, and what it means to protect your identity when the internet wants access to every part of you. This episode is honest, self-aware, and deeply real — a conversation about growth, visibility, and learning how to show up without losing yourself.

Kelsie Wieland: All Types of Breakage

From viral hair videos to heartbreak, healing, and hard boundaries — Kelsie Wieland has lived some of her most defining moments in front of millions.In this episode of Rinse & Repeat, Kelsie opens up about her early TikTok days, what it really feels like to go viral, and how social media fame changed her life — both personally and professionally. She gets real about brand partnerships, public scrutiny, and navigating a very public relationship and breakup while the internet watched closely.We dive into motherhood, styling behind the chair while emotionally unraveling, protecting her peace, and learning how to set boundaries in a world that feels entitled to your story. Kelsie reflects on self-love, rebuilding confidence, and who she’s becoming in this next chapter — softer, stronger, and more intentional.This episode is raw, honest, and deeply human — a reminder that behind every post is a real person trying to heal, grow, and move forward.

Megan Ward: From Fired to Founder | How She Built a Beauty Empire

From getting fired for wanting better… to building a full-scale salon + medspa empire — Megan Ward of MegLuxe / Luxe Boujea is proof that reinvention isn’t pretty, but it’s powerful.In this episode of Rinse and Repeat, Megan sits down to tell the real story behind her 25-year journey in the beauty industry — starting with a one-chair basement salon, three kids at home, and a vision no one else could see. She opens up about getting fired for challenging the status quo, selling everything she owned to buy her first building, and what it actually takes to grow and retain a team of 30 in 2025.We get brutally honest about:• The truth about commission salons (what people get wrong + what actually works)• Hiring red flags, leadership mistakes, and systems that changed everything• When to fire clients, raise prices, and stop saying yes• Building boundaries as a salon owner (with clients, staff, and yourself)Then, Megan walks us through the bold leap into the medspa world — adding lasers, injectables, an RN-led team, and navigating regulations most stylists never see coming. We talk innovation, risk, and what clients really love about luxury services under one roof.The conversation continues into hair extensions, launching a brand, choosing a business partner, and what it’s like being the first to bring high-end concepts to a smaller market. Megan also opens up about content creation, burnout, motherhood, and the behind-the-scenes realities the internet doesn’t show.We wrap with her academy, her thoughts on what beauty school gets wrong, and the advice she wishes every new stylist could hear before stepping into this industry.This episode is for:Salon ownersCommission stylistsEducatorsBeauty entrepreneursAnyone building something bigger than themselvesBecause this industry doesn’t need more fluff — it needs truth, systems, and courage.Now that’s a rinse. Go repeat it where it matters.