Synerise Smart Sessions

#11 #Orange Personalized cross-channel communication

Janusz Naklicki- Chief Strategy Officer Dariusz Lewczuk- Head of Marketing Automation at Orange Sebastian Szczepaniak - Head of Customer Success and Implementation In this episode, we will focus on the telecommunications industry. Based on the example of Orange, our host Janusz Naklicki will ask - how Orange personalizes the messages for customers. Sebastian Szczepaniak and our special guest Dariusz Lewczuk from Orange will discuss how orchestrating multiple channels gives a bunch of new opportunities for developing AI and Machine Learning technology. We will also discuss how those technologies can help manage communication with customers in a more relevant and personalized way. They give insights on topics such as: - What are the crucial channels in Orange, which become more important - How can Orange make sure that the offers presented in the POS are personalized - How can Synerise help in achieving this cross-channel communication - How is Orange using Machine Learning and AI technology (00:00) Personalization at Orange  (03:14) Personalizing the Home Page by Synerise (04:37) Managing Multiple Channels at Orange (8:22) RCS and Chat (10:49) Personalization in the offline points of sales (15:32) AI & ML in Orange (21:01) Orange Mobile Application

#10 Foundation Models in AI, MONAD & Microsoft

Janusz Naklicki - Chief Strategy Officer Jacek Dąbrowski - Chief AI Officer  Marcin Słomka - Business Solution Architect, ML/AI Expert at Microsoft In this podcast episode, we discuss #foundationmodels in #artificialintelligence and their implications for business. Our guests, Jacek Dąbrowski and Marcin Słomka, explain how these models, such as #GPT, #ResNet, #Dall-E, and Synerise's #Monad work, and how they are used in Data Science. They discuss Monad as a #privatefoundation model for #behavioraldata. They elaborate on its advantages, such as speed and efficiency, and how it is more accessible and easier to use than other models. Finally, they show how these models can be used by IT consulting firms and their clients.    They also discuss:     * How Monad differs from other foundation models   * How can Monad and Azure ML Studio be used together    * How can Monad help customers without powerful data science teams to shorten path from an idea to the first trained model   * How can Monad be used to model user behavior and to predict the future    * The potential value of Monad for businesses in terms of performance and data usage    * What will be the next big thing in AI   (04:05) AI Ecosystem and Monad   (06:14) Evolution of AI Since 2017   (11:40) Competing Head-to-Head with AI Giants   (17:42) Monad vs. Azure ML Studio   (22:09) Value Monad Brings to Business    (24:50) Leading IT Companies Use of Monad

#9 Mobile Communication & In-App

Piotr Nikel, Chief Product Officer Sławomir Zdżyłowski, Integration Architect Mateusz Skowronek, Head of CRM at MODIVO & Eobuwie.pl During this session, we talk about the growing importance of mobile channel and how one of our newest features, In-app messages can help you drive revenue for your business. Our host Piotr Nikel discusses In-app messages that allow you to display any creation in a mobile application with Sławomir Zdżyłowski and our guest Mateusz Skowronek. They give insights on topics such as: * What are the differences between web push and In-app communication? * Reasons to implement In-app messages from business point of view * Functionalities of In-app messages * Integration process and possible scenarios

#8 Implementation in multiple country organization

Janusz Naklicki, Chief Strategy Officer Patrycja Zapała, Customer Success & Implementation Manager David Toborek, Head of Digital Product at Eat Happy Group This episode hosted by Janusz Naklicki features David Toborek, Chief Digital Officer from Eat Happy Group, and Patrycja Zapala from Synerise's Customer Success Team. The guests give insights on how they implemented Synerise across nine countries of Europe in just three months and discuss the unique challenges they faced due to EHG’s particular business model. They address topics such as: * The challenges of identifying, capturing, and retaining customers * Data management * Overview of technical implementation steps * Explanation of the value of a CDP

#7 mBank's Data-Driven Journey

Anastasia Chaykina, Head of Delivery  Krzysztof Pałuszyński, Deputy Director of Omnichannel Department Retail Banking at mBank This episode is for business professionals, entrepreneurs and data-driven companies who are interested in learning more about how to use Synerise’s platform to process customer data in real time, analyze, and build hyper-personalized customer communications. We discuss the challenges of Synerise with mBank – an innovative, mobile-focused, and first fully internet-based bank in Poland. Anastasia Chaykina and Krzysztof Pałuszyński explore mBank’s plans for the development of Al-based projects in the near future and its role in the ever-evolving banking industry. Get ready to go behind the scenes of a data-driven bank and gain valuable insights into the world of Synerise.  We also discuss:    * What is the main scope of projects led by mBank and Synerise?  * What was the most difficult challenge at the beginning of the cooperation?  * What did the implementation project look like?  * What are the plans for the development of AI-based projects in the nearest future?