The Arborist Growth Partners Podcast

Serving People, Not Just Trees. An Interview With Matt Latham

In this episode of the Arborist Growth Partners podcast, I sit down with Matt Latham of Arborist on Demand to dig into what really separates thriving tree care companies from those barely surviving. Matt shares his journey from hauling limbs at $8/hour to becoming a board certified master arborist, surviving the 2008 collapse of his first business, and building an 80% closing ratio by treating tree care as a human care business. We cover the future of the arborist industry (ground-penetrating radar, sonic tomography, and where tech is headed), why professionalism and proper pricing matter, the case for plant health care over constant pruning, and the role of soil and microbes in tree health. Matt also drops his favorite book recommendations and explains why mentorship and ongoing education are non-negotiable. Find Matt: https://www.youtube.com/@ArboristOnDemand [https://www.youtube.com/@ArboristOnDemand]https://www.linkedin.com/company/arborist-on-demand-llc/ [https://www.linkedin.com/company/arborist-on-demand-llc/]https://www.instagram.com/arboristondemand/ [https://www.instagram.com/arboristondemand/]https://maps.app.goo.gl/ZzmLWU9UvWrEv6Wr7 [https://maps.app.goo.gl/ZzmLWU9UvWrEv6Wr7]https://twitter.com/ArboristOnDeman [https://twitter.com/ArboristOnDeman]https://www.facebook.com/ArboristOnDemandUS/ [https://www.facebook.com/ArboristOnDemandUS/] Visit ArboristGrowthPartners.com [https://arboristgrowthpartners.com/] to connect or learn more.

Inside a $3M+ Tree Service: An Interview With Kacy Keeffe

Kacy Keeffe joined his parents' tree service after a physics degree at USF and helped grow it from $300K to over $3M in Tampa. He's now a Board Certified Master Arborist, and a lawn care company recently bought out his parents' stake, keeping him on to run Arbor Bay and eventually expand tree care into the broader Southeast. Kacy walks through what's worked: defining an ICP for every season, getting every sales rep ISA certified, turning one-time removals into recurring plant healthcare revenue, and selling ethically in Florida's unregulated market. 🔗 https://arborbayinc.com/ [https://arborbayinc.com/] | @arborbayinc | Kacy Keeffe on LinkedIn #TreeService #Arborist #TreeCareBusiness Visit ArboristGrowthPartners.com [https://arboristgrowthpartners.com/] to connect or learn more.

Why Tree Companies Are Adding Plant Healthcare. And Interview With Joe Boffa

Graeme sits down with Joe Boffa, Rocky Mountain Territory Manager at Rainbow EcoScience, to talk plant healthcare, what it is, how tree companies can get started, and why the margins might surprise you. Joe covers everything from the low-barrier entry points for small operators, to licensing requirements, CRM options, and how to sell PHC services to your existing client list. Topics covered: - What plant healthcare actually is (it's more than just spraying). - How one PHC tech can match the revenue of a 3-person tree crew. - Where to start if you're a small operation. - Licensing, what you need and what you don't. - CRMs for managing plant healthcare programs. - How to find your first PHC customers. Connect with Joe Boffa: 🌐 https://rainbowecoscience.com/ [https://rainbowecoscience.com/] 📧 jboffa@rainbowecoscience.com 📞 720-854-8212 💼 LinkedIn: https://www.linkedin.com/in/jsboffa/ [https://www.linkedin.com/in/jsboffa/] Visit ArboristGrowthPartners.com [https://arboristgrowthpartners.com/] to connect or learn more.

She Built It, Sold It, Then Built Something Better. An Interview With Rebecca Seibel.

Most people sell their business and retire. Rebecca Seibel sold hers and started over. This time, entirely on her own terms. She bought a horse, moved to an off-grid cabin in the Wisconsin woods, and built something she actually wanted to wake up for every day. Now, as the founder of Tree Spirit Consulting, Rebecca travels North America training tree crews on everything from chainsaw safety to aerial rescue to leadership. Weaving decades of hard-won field experience into every course she teaches. In this conversation, we get into: - Why your "internal drive" determines whether your business survives. - What it's really like being a woman in field arboriculture. - The training most tree crews skip, and why that's dangerous. - Why the $200 bid is disrespectful to the entire industry. - What "build a company you want to work in forever" actually means in practice. Connect with Rebecca: - Website: https://www.treespiritconsulting.com/ [https://www.treespiritconsulting.com/] - Instagram: https://www.instagram.com/treespiritconsulting [https://www.instagram.com/treespiritconsulting] - YouTube: https://www.youtube.com/@treespiritconsulting [https://www.youtube.com/@treespiritconsulting] #TreeService #Arborist #TreeCare #TreeSpiritConsulting #WomenInTrades #ArboristPodcast #Chainsaw #TreeClimbing #SmallBusiness Visit ArboristGrowthPartners.com [https://arboristgrowthpartners.com/] to connect or learn more.

Stay Curious or Fall Behind. An Interview With George Trott

In this episode, Graeme sits down with George Trott of G Trott Tree Consultancy in the UK - the first international guest on the podcast. George watched a tree crew swinging chainsaws at a holiday park when he was 18 and never looked back. He shares the full journey from climbing trees commercially to running his own arboricultural consultancy, and what finally pushed him to go out on his own two years ago. They dig into what makes tree companies thrive versus just survive, the key differences between the UK and North American industries, and why staying curious might be the most important thing any business owner can do. Topics covered: - From tree surgery to consultancy - George's career path. - UK qualifications vs ISA certifications in North America. - Why three is the magic crew number in the UK. - How to find ideal clients on LinkedIn. - AI tools for lone workers and tree consultants. - Planning applications, tree safety, and a wild WWII bomb shelter story. Connect with George Trott: Website: https://www.gtrotttreeconsultancy.co.uk/ [https://www.gtrotttreeconsultancy.co.uk/] LinkedIn: https://www.linkedin.com/in/georgetrott/ [https://www.linkedin.com/in/georgetrott/] Instagram: https://www.instagram.com/gtrott_treeconsultancy/ [https://www.instagram.com/gtrott_treeconsultancy/] Facebook: https://www.facebook.com/profile.php?id=61558119736660 [https://www.facebook.com/profile.php?id=61558119736660] Visit ArboristGrowthPartners.com [https://arboristgrowthpartners.com/] to connect or learn more.