The Attention Shift

Inside the Fastest Sport Ever to Reach the Olympics | FIBA 3x3, Esteban Gonzalez Villa

Esteban Gonzalez joined FIBA in 2015 on a three-month internship. Eleven years later, he's the Senior Digital Content Manager for FIBA 3x3 — a sport with 10 million followers, 1.1 billion video views and over $220M in media value generated for sponsors in 2025 alone. It's also the fastest sport ever to reach the Olympics — just five years from pro circuit launch to Olympic discipline. In this episode, Ed sits down with Esteban to break down how FIBA 3x3 built one of the most efficient content engines in world sport. Why digital-first was a strategic choice, not a fallback. How brands like Mitsubishi Electric are buying teams rather than sponsoring them. Why Karl Lagerfeld and Elle want in. And the next bet, moving off-platform to own the audience instead of renting it. To listen to every episode of The Attention Shift, head to dizplai.com [https://dizplai.com/podcasts/]. Got a question for us, or want to join us as a guest? Email hello@attentionshift.media [hello@attentionshift.media]. CHAPTERS 00:00 — Intro & Esteban's 11-Year Journey at FIBA 3x3 05:30 — What 3x3 Is and How It Reached the Olympics in 5 Years 11:40 — Why Digital-First Was a Strategic Choice 18:20 — The $220M Media Value Engine, Karl Lagerfeld and Mitsubishi 27:50 — AI, Localisation and Content Across YouTube, Instagram and TikTok 35:50 — Trends Reshaping Sports Content and the Rise of Private Communities 39:30 — The Next Chapter for FIBA 3x3 ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

We Broke Down the 5 Biggest 2026 NYC Upfronts. One Network's Strategy Stood Out.

In May 2026, five of the biggest media companies in America stood on a stage in New York and explained how they plan to make money for the next 12 months. YouTube declared itself TV. Disney pitched fandom. Fox did the opposite of everyone else. The 2026 upfronts didn't reveal one winner; they revealed five completely different bets on the next decade of media. Ed and Jo unpack the five biggest upfronts one at a time. Why YouTube has officially repositioned creator-led shows as premium TV inventory. What it actually means that Disney is now selling fandom instead of exclusivity. Why Fox has divested traditional networks and gone all-in on Tubi while Paramount and Warner Bros. merge. Plus NBC owning Sunday, Warner Bros. Discovery's pre-merger pitch, and the one network whose strategy stood out most to both of them. New episode every Wednesday. Listen wherever you get your podcasts or at dizplai.com/podcasts [https://dizplai.com/podcasts]. Want to feature as a guest or want a question answered on the show? Email us at Hello@attentionshift.media [Hello@attentionshift.media] Chapters 00:00 — Intro & Jo's News 01:00 — YouTube Officially Becomes TV 04:50 — Disney Sells Fandom, Not Exclusivity 10:15 — Fox Zigs While Everyone Else Zags 15:35 — How NBC Just Owned Sunday 21:00 — Inside WBD's Pre-Merger Upfront 26:30 — Wrap-Up & Farewell to Jo ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The End of FIFA's Panini Era, Why Bryson Picked YouTube Over the PGA & Fencing's VIRAL New Tech

A two-time major champion just told reporters he'd rather grow his YouTube channel than go back to the PGA Tour. Bryson DeChambeau wants to play "tournaments that want him", and treats his 2.6 million-subscriber channel as the long-term career play. The player-as-creator thesis just went mainstream. That's one of five stories Ed and Jo unpack this week. TikTok has hired Issa Rae's Hoorae Media to commission its first scripted Original Series. Duke just signed a first-of-its-kind college rights deal with Amazon Prime Video, and the Big Ten objected within 72 hours. The World Fencing League's blade-tracking tech turned every sword tip into a lightsaber trail and pulled hundreds of millions of views in a week. Plus FIFA walks away from a 50-year Panini relationship for a long-term Fanatics deal. Chapters 00:00 — Intro 00:30 — Why Bryson Picked YouTube Over the PGA 05:50 — TikTok is Launching Its First Original Series 11:30 — Amazon Invests in College Sports 16:05 — Fencing's VIRAL New Tech 21:00 — FIFA Drops Panini After 50 Years 27:00 — Wrap New episode every Wednesday. Subscribe to the Dizplai newsletter [https://dizplai.com/newsletter/] to never miss an episode. Want to feature? Email us at Hello@attentionshift.media [Hello@attentionshift.media] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

What 9 Billion Views Taught One Production Company About Fans, and What They Actually Watch

This week, Jo is joined by Robbie Spargo, Co-Managing Director at Little Dot Studios, one of the UK's leading social media and content agencies with nine billion organic views flowing through their network every month. They cover where fandom is being built, why average view duration has overtaken raw views as the metric that matters, and what social commerce means for sports organisations trying to monetise their audiences. Got a guest suggestion or question for Ed & Jo? Email hello@attentionshift.media [hello@attentionshift.media] 00:00 Intro 02:40 Where fandom is built 04:49 YouTube becomes TV 09:31 Creators vs rights holders 16:30 Data and feedback loops 21:46 Super fandom as currency 26:00 The sports media ecosystem 31:11 Social commerce arrives 35:30 Wrap ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Why Expedia Bet on iShowSpeed, Adidas' Bold World Cup Anime Play & $5BN Later, PIF Cuts LIV Loose!

The fund that spent $5BN trying to build a global golf league just stopped writing the cheques. PIF is ending direct funding of LIV Golf after 2026. The biggest sovereign wealth fund in sport just proved what every other backer already knew, you can't buy fandom on a tech-style timeline. That's one of five strategic bets Ed and Jo unpack this week. Adidas is selling anime, not boots, six weeks out from the World Cup, chasing the Gen Alpha and female football fans most of the sport is sleeping on. iShowSpeed has been named Expedia's official travel partner, with a globe-style mini-site mapped to the places he's filmed. DAZN spent $100M on ViewLift to own the streaming pipes rather than chase rights. Plus the Circana forecast that $1 in every $10 of US retail spend could move through TikTok Shop by 2028. Show Notes * Adidas Originals × streetwear anime World Cup drop. [URL_TBC] * Expedia names iShowSpeed official travel partner. [URL_TBC] * DAZN acquires ViewLift for $100M. [URL_TBC] * Circana — TikTok Shop forecast to hit 10% of US retail by 2028. [URL_TBC] * PIF to end direct funding of LIV Golf after 2026. [URL_TBC] New episode every Wednesday. Head to Dizplai.com/podcasts [https://dizplai.com/podcasts/] for the latest. Want to feature? Email us at Hello@attentionshift.media [Hello@attentionshift.media] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.