The B2B Mob with Jake and Howard

Episode 24 – How to Train Your SDRagon with David Zeff, CEO of Whistle

What does it take to build one of the largest outsourced SDR organizations in the world? In Episode 24 of the B2B Mob Podcast, Howard Schulman and Jake Levant sit down with David Zeff, CEO of Whistle, to talk about scaling outbound, building SDR teams, and navigating the changing world of sales development in the age of AI. David shares how a side hustle turned into a company with more than 100 SDRs, supporting hundreds of B2B companies worldwide. Along the way, we dive into the real debate between in-house vs outsourced SDRs, when outbound actually works, why ICP clarity matters, and what founders get wrong when building pipeline. We also discuss: * How David built Whistle from scratch * Agency vs in-house SDR teams * Why SDR should be treated as a marketing function * AI's impact on outbound prospecting * Hiring, training, and managing SDR talent at scale * Leadership lessons from growing a 140-person company * Why CEOs need to stop being the bottleneck If you're responsible for pipeline generation, outbound sales, demand generation, or GTM strategy, this episode is packed with practical insights. #B2BMob #SalesDevelopment #SDR #OutboundSales #DemandGeneration #B2BMarketing #PipelineGeneration #Whistle #RevenueGrowth #GTM

Episode 23 – Keep Your Friends Close… and Your Customers Closer with Sam Crowne

In Episode 23 of The B2B Mob with Jake and Howard, we sit down with Sam Crowne, a CS leader across logistics, education, holiday planning and SaaS — and someone we know well. We get into the real role of Customer Success today: Is it just the cost of doing business… or should it be a core driver of revenue growth? We cover: * What Customer Success actually owns (and what it shouldn’t) * The gap between “support” and real customer value * Retention vs expansion — and where CS fits in * Why most companies struggle to tie CS to revenue * Who really owns the customer after the deal closes No theory. No fluff. Just real talk on what happens after the sale. If you’re in CS, sales, or building a GTM engine — this one’s for you.

Episode 22 - [B2B Mob Reviews] Show Me the Meetings: New Nooks AI ( Product Video Reaction & Real Talk)

Welcome to a new segment we call "B2B Mob Reviews" Jake & Howard watch online product and demo videos from B2B Sales and Marketing SaaS companies to see if it makes sense to check them out or leave them out of GTM. This episode we watched the Nooks AI Outbound product demo so you don’t have to. In this episode of B2B Mob Reviews, we break down Nooks’ new “intelligent outbound” add-on — what it promises, what stood out, and where we’re skeptical.No fluff. Just real talk from people who’ve actually built outbound engines.

Episode 21 – The Graduate: Early Careers, Big Questions, and AI with Dalia Cohen Boteach

In Episode 21, we sit down with Dalia Cohen Boteach to talk about what it really feels like entering the workforce today and how young professionals are thinking about growth in an AI-first world.

Episode 20 – Phone Booth: From Cold Calls to Building a Personal Brand with Matt Firestone

The B2B Mob hosts Howard Schulman and Jake Levant sit down with Matt Firestone, career sale development leader, personal brand builder, and LinkedIn influencer, to talk about the reality of modern social selling, the state of SDRing, and building a name for yourself while still in the trenches. With special top secret tactics in our hot take lightning round.