The Backwards Hat CMO

Building Brand In A HIGHLY COMPETITIVE MARKET

Building Brand In A HIGHLY COMPETITIVE MARKET - plus some thoughts on a few of this year's Super Bowl Ads.

New Sports Leagues Are Appearing As Fast Kevin Hart Can Shoot A New Commercial.

New sports leagues areemerging at record speed, giving advertisers fresh opportunities to engage live audiences. It feels like these leagues are formingas fast as Kevin Hart can drop a new commercial! 😆 On today’sBackwards Hat CMO Pod, we dive into the latest sports leaguesshaking up the industry and what’s on the horizon. We take a deep dive into: 🏀Unrivaled – A groundbreaking3v3 basketball league co-founded by Napheesa Collier and Breanna Stewart, bringing together the biggest stars in women’s basketball. ⛳TGL (TMRW Golf League) – Ahigh-tech golf league created by Tiger Woods and Rory McIlroy, blendingsimulated indoor play with traditional golf for a fresh take on the game. Fromnew marketing opportunities to the evolution of live sports entertainment, we’re breaking down what these leagues mean for the industry. 🎙️Which new league are you most excited about? Let us know in the comments! 📢Like, subscribe, and hit the bell for more sports business insights! #SportsMarketing #Unrivaled #TGL #Golf #Basketball #KevinHart #SportsBusiness #CMOPodcast

Do Humans & AI work better together or alone? Surprising MIT findings

MIT study reveals when human-AI collaboration excels and where it falls short, urging organizations to rethink AI’s role in creative and decision-making tasks. The report, published in Nature Human Behaviour [https://www.nature.com/articles/s41562-024-02024-1], unveils findings that add nuance to our understanding of when human-AI partnerships can truly excel. Conducted by CCI affiliate Michelle Vaccaro and MIT Sloan School of Management professors Abdullah Almaatouq and Thomas Malone, the study raises thought-provoking questions about AI’s role in today’s workplace and beyond. For years, the vision of human-AI synergy has driven organizations to integrate AI into processes, assuming it would enhance performance across the board. However, this comprehensive analysis of 370 different outcomes from 106 experiments reveals a more complex picture. Rather than proving universally beneficial, human-AI collaboration sometimes falters, especially in decision-making tasks. However, the study found these partnerships often shine in creative pursuits, indicating potential for future applications that prioritize human ingenuity [https://www.thebrighterside.news/post/researchers-mapped-the-human-brain-to-reveal-what-makes-us-human/] alongside AI’s technical prowess. #ai #gtm #marketing #b2b #aihumans

An In-Depth Product Marketing Conversation with Jeff Schaffzin

On today's show I have an extensive conversation with Jeff Schaffzin about all things product marketing. From startups to large corporations our conversation covers product marketing and its impact on companies of all sizes.

AI + Humans & A Digital Advertising Conversation With Nikki Lindgren, Founder of Pennock

Joining me today for a riveting AI & digital advertising conversation with Nikki Lindgren, Founder and Managing Partner at Pennock. Today's conversation covers the use of AI for agencies and how humans combined with AI can deliver the best results. Plus we dive deep into digital advertising on TikTok, Google and across Meta's platform. About Nikki: Nikki Lindgren, an agency founder and startup advisor, is reshaping the landscape of beauty and lifestyle brand marketing with a human-centric approach. As a trailblazer in scaling DTC businesses, Nikki excels in driving customer acquisition and revenue growth. Her innovative marketing strategies, blending talent, automation, and tools, have consistently delivered +65% month-over-month growth for clients. At the helm of Pennock, where she serves as founder and managing partner, Nikki has overseen the management of over $100 million in digital media. From high-growth tech startups to established household brands, Nikki guides her clients in leveraging their strategic advantages to achieve impressive ROAS. Nikki's extensive experience spans a spectrum of marketing domains, including search engine marketing, pay-per-click, paid social, display advertising, remarketing/intent-based marketing programs, performance marketing, mobile/video marketing, organic search, app store optimization, native advertising, and influencer/blogger relationships. Learn more about Pennock: https://www.pennock.co/ Learn more about Stealth.ltd: https://www.stealth.ltd/