The Bootstrapped Marketer

Define ROI

Welcome to Bootstrapped Marketers, the podcast where I, Bastien Paul, co-founder of Hublead, share everything I’m learning about marketing, sales, and scaling a business. 🚀 In today’s episode, we’re diving into ROI (Return on Investment)—what it really means, how to calculate it properly, and why your formula matters more than you think. 💰 Key Takeaways: ✔️ Why LTV / CAC (Lifetime Value ÷ Customer Acquisition Cost) is my go-to ROI formula ✔️ How to calculate CAC properly (Hint: Don’t forget s...

Grow Your Skills

Welcome to the first episode of The Bootstrapped Marketer! I’m Bastien Paul, co-founder of Hublead, and I’m here to share my journey, insights, and the strategies that have helped me grow as a self-taught marketer. In this episode, I dive into my experience building marketing skills from scratch—from outbound and inbound tactics to SEO, ads, partnerships, and branding. I also share practical ways you can level up your skills, like connecting with peers, building a strong network, and consist...