The Business Storyteller Podcast

Season 2, Ep 10: How to Win at Email Marketing to Grow Your Brand (featuring Danni Roseman, Content Marketing Specialist of Surfer SEO)

Every day when you open your email inbox, you’re bound to receive a number of marketing emails from the brands that you follow. Have you ever wondered what determines whether you'd open or delete the email?   In this episode, we’re going to explore that further with Danni Roseman, Content Marketing Specialist at Surfer. At Surfer, Danni focuses primarily on blog management, copywriting, and growth marketing initiatives.   Danni is a lover of the written word and takes a uniquely holistic approach to content marketing combining over 13 years of writing and editing experience to create content that has reached people in over 150 countries.  Stay connected with Danni on LinkedIn [https://www.linkedin.com/in/danni-roseman/] or check out Surfer [https://surferseo.com/].  Show Notes * 00:00 - Intro  * 01:51 - Danni's career journey from education to content and copywriting  * 03:10 - Why email marketing still plays an important role despite the rise of other marketing channels  * 04:20 - The future of email marketing and its potential impact  * 05:55 - Surfer's approach to email marketing  * 08:35 - Practical steps to get started on email marketing  * 11:01 - Challenges to expect in email marketing  * 13:41 - Top three tips for winning at email marketing  * 15:59 - Individuals and brands who are nailing email marketing – Eddie Shleyner (VeryGoodCopy), Hannah Baxter (Anxiety Beer), The Hustle  * 40:39 - Fun questions with Danni

Season 2, Ep 9: Building Your Authority on LinkedIn With The Power of Storytelling (featuring Konrad Sanders, Founder and CEO at The Creative Copywriter)

As professionals, we all hang around on LinkedIn but have you ever wondered how you could use LinkedIn more in-depth to make the most of the platform?    This episode further explores that question with Konrad Sanders, the Founder, CEO, and Content Strategist at The Creative Copywriter. The Creative Copywriter is a fast-growing content strategy and copywriting agency that blends art with science to help brands like Adidas, Hyundai, TikTok, and Geox sell more stuff. Konrad’s mission is to break the boundaries of corporate dullness and help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.  Stay connected with Konrad on LinkedIn [https://www.linkedin.com/in/konradsanders/] or check out The Creative Copywriter [http://www.creative-copywriter.net]. Show Notes * 00:00 - Intro * 01:45 - Konrad's career journey and the founding story of The Creative Copywriter * 08:25 - The present and future of storytelling on LinkedIn for brands * 15:01 - Konrad's '13 Lenses Methodology' for sharpening copywriting * 20:13 - The difference between a company and personal LinkedIn accounts for building authority  * 27:04 - How can storytelling on LinkedIn factor into a brand’s top-of-the-funnel content? * 30:45 - Top three tips for great storytelling on LinkedIn to build authority * 36:43 - How has storytelling benefited The Creative Copywriter as a brand on LinkedIn? * 39:19 - Individuals that excel in building authority on LinkedIn - Dave Harland (The Word Man)  * 40:39 - Fun questions with Konrad

Season 2, Ep 8: How to Tell a Story That Sticks With the Audience (featuring Arthur Jones, Brand Architect at The Art of Standing Out)

Is there a particular story from a brand that has resonated or stuck on to you? All of us can think of at least one brand that has affected us in that manner. That’s indefinitely the outcome of a brand that has been successful in telling a story that sticks with the audience.    This episode explores the question with Arthur Jones, Brand Architect at The Art of Standing Out, a consulting agency that adapts a story-driven approach to leadership and business growth. As an executive coach and brand strategist, Arthur believes that our brand stories become our business strategies. Stay connected with Arthur on LinkedIn [https://www.linkedin.com/in/artjones1/] or check out his website [https://itsyourstorylab.com/story-skills/]. Show Notes * 00:00 - Intro * 01:25 - Arthur's career journey and human communications * 07:12 - Storytelling for brands in the past and present * 11:30 - Digital Darwinism and VUCA - How to navigate storytelling for the future * 19:05 - The four-step story process * 27:56 - How Patagonia as a brand becomes successful in storytelling * 30:16 - Fun questions with Arthur

Season 2, Ep 7: How to Tell a Story That Turns Your Audience Into a Customer With Content (featuring Emilia Korczynska, Head of Marketing at Userpilot)

What draws your attention as a follower of any brands or organizations you’re following? Beyond that, what convinces you not just to be a follower but to convert and become a customer of the brand?    This episode further explores that question with Emilia Korczynska, Head of Marketing at Userpilot. Userpilot is a product growth platform helping product teams deliver personalized in-app experiences to increase growth metrics at every user journey stage.    With Emilia’s content marketing background, she loves experimenting with content and SEO, and builds content and outbound ops for her growing marketing team. Stay connected with Emilia on LinkedIn [https://www.linkedin.com/in/emiliakorczynska/] or check out Userpilot's website [https://userpilot.com/]. Show Notes * 01:35 - Emilia's career journey from journalism to marketing   * 04:55 - The role of storytelling in converting customers  * 07:48 - Why should brands and businesses care about storytelling with content?  * 10:24 - Predictions of how storytelling will impact brands and businesses in the future  * 12:16 - How storytelling with content has benefited Userpilot  * 15:26 - The challenges of storytelling with content  * 17:46 - 3 tips for telling a story that will convert customers  * 21:00 - Brands that are excelling in telling stories with content - Dove, Spendesk * 25:39 - Fun questions with Emilia

Season 2, Ep 6: What Does It Mean to Be The Chief Storytelling Officer (featuring Nick Van Weerdenburg, CEO at Rangle)

In this special episode, we’ll be speaking with Nick Van Weerdenburg, founder and CEO of Rangle. More than a CEO, Nick is also known as the Chief Storytelling Officer of Rangle. Rangle is a scaled experience engineering consultancy built from the ground up on digital-first talent, team, technology, and agile practices. We’ll be hearing from Nick on what it means to be the chief storytelling officer of Rangle. We’ll uncover how storytelling forms the basis of Rangle as a consultancy – from promoting their culture internally to their approach in working with clients externally.  Stay connected with Nick on LinkedIn [https://www.linkedin.com/in/nvanweerdenburg/] or check out Rangle [https://rangle.io/]. Show Notes  * 01:35 - Nick's career journey and how he founded Rangle   * 03:58 - How storytelling forms the basis of Rangle  * 09:12 - The concept and role of a chief storytelling officer  * 13:04 - Why is storytelling important for brands in the present and future?   * 16:15 - How do stories promote Rangle's culture internally?  * 24:22 - Rangle's approach in storytelling when working with clients  * 29:52 - 3 tips for doing storytelling successfully   * 33:30 - Brands who are nailing storytelling - Uniqlo, Nike, Tesla  * 37:58 - Fun questions with Nick