The Creative Minute

28 // [INTERVIEW] Creating a Buy-Anything Community: Why Belonging Drives Sales with Taylor Smith

Learn how to turn your audience into a loyal, engaged community that buys anything you offer. In this episode, I had the best chat with personal branding expert and four-time founder, my friend, Taylor Smith to explore what it really takes to build a business that connects, converts, and creates lasting impact. ✨ Don’t forget to subscribe for weekly episodes packed with actionable strategy, real conversations, and inspiration for building a magnetic brand. Whether you're just starting out or ready to scale, Taylor shares how to lead with authenticity, define your mission, and build a brand that people trust and rally behind. You’ll walk away with tangible takeaways and a fresh perspective on what it means to lead and grow in today’s business landscape. Here’s what you’ll learn in this episode: * Taylor’s journey from professor to multi-time founder and branding mentor * The difference between strong personal branding and true community building * The four leadership styles that help cultivate connection and loyalty * How to move past surface-level engagement to build real relationships * Why your mission and leadership strengths are your greatest growth tools Ready to scale your business with connection at the center? Tune in and apply these proven strategies to stand out and sell out. Episode Links & Resources: * Follow me on Instagram [https://www.instagram.com/shanayurko]! * Want help showing up confidently in your brand? Snag a spot in my Confident on Camera Mini-Course [https://shanayurko.lpages.co/confident-on-camera/]! Connect with Taylor! Website [https://www.taylorsmithonline.com/] | Instagram [https://www.instagram.com/thepowertable.co/] What’s in this episode: [00:00:00] - You're listening to The Creative Minute! [00:00:58] – Introducing Taylor Smith, Her Story [00:02:17] – Taylor’s Four Businesses and Entrepreneurial Journey [00:07:02] – Community Building as a Business Growth Strategy [00:08:16] – Shifting from Content to Community Building [00:10:15] – Defining Your Mission for Community Building [00:12:39] – The Four Leadership Styles for Building Community [00:21:21] – Cheerleader Leadership Style: Driving Engagement and Kindness [00:24:27] – Practical Community-Building Habits & Leadership Consistency [00:27:00] – Real-World Impact of Mission-Driven Leadership [00:33:24] – How to Connect with Taylor & The Power Table Summit Details [00:36:00] – Staying Creative as an Entrepreneur

27 // [INTERVIEW] Redefining Success, Sales, and Self-Worth with Cristal Jacobo

Get ready to uplevel your sales game and redefine what wealth means to you! In this episode of The Creative Minute Podcast, I’m chatting with the amazing Cristal Jacobo —entrepreneur, speaker, and founder of She Is Made for More—about building a business rooted in authenticity, connection, and self-worth. If you’ve ever struggled with selling, visibility, or defining success on your own terms, this conversation is for you. 🎧 Hit subscribe for more episodes on content creation, marketing, and growing a purpose-driven business with confidence. Cristal shares her journey from burnout and hustle to building a global community of women entrepreneurs who sell with heart. You’ll learn how she redefined wealth beyond income, the mindset shifts that helped her heal visibility wounds, and practical sales strategies that actually feel good to implement. This episode is full of real talk, relatable insights, and empowering reminders to take up space and own your voice in business. Here’s what you’ll learn in this episode: * How Cristal intentionally built a supportive, authentic global community for women entrepreneurs * The personal journey that led her to redefine wealth and success beyond money * Steps to identifying and overcoming worthiness wounds and visibility fears * Cristal’s real-world sales strategies that feel natural and fun—not pushy * How to sell in a way that feels good to you and why a “closed mouth doesn’t get fed” Episode Links & Resources: * Follow me on Instagram [https://www.instagram.com/shanayurko]! * Want help showing up confidently in your brand? Snag a spot in my Confident on Camera Mini-Course [https://shanayurko.lpages.co/confident-on-camera/]! Connect with Cristal! Website [https://www.cristaljacobo.com/] | Instagram [https://www.instagram.com/cristal.jacobo/] | She is Made for More [https://www.instagram.com/she.ismadeformore/] Community Instagram What’s in this episode: 00:00:00 – Welcome back to The Creative Minute! 00:03:12 – Cristal’s Story & "She Is Made for More" Mission 00:04:17 – Redefining Wealth & Escaping Hustle Culture 00:10:21 – Overcoming Fear of Being Seen and Worthiness Issues 00:11:52 – Cristal’s Process for Healing Emotional Wounds 00:17:11 – Cristal’s Family Immigration Story and Its Impact 00:20:41 – Authentic, Heart-Led Sales Strategies 00:24:09 – Making Sales Fun and Embracing Rejection 00:26:33 – Building Relationships: Long-Term Prospects & Judging Clients 00:29:31 – Where to Find Cristal

26 // [INTERVIEW] You're Not Broken - You're Disconnected! Reclaiming Your Worth and Joy with Savannah Robertson

In this episode of The Creative Minute Podcast, I’m joined by my friend Savannah Robertson—founder of Love Your Body Now—for an honest, heartfelt conversation about confidence, self-worth, and the healing work that fuels both creativity and impact. From reconnecting with your inner child to regulating your nervous system, Savannah shares practical tools for building a business and life rooted in joy, authenticity, and alignment. ✨ Subscribe for more episodes on visibility, creativity, and personal growth—and don’t forget to leave a review if this one resonates with you! Whether you’re an entrepreneur feeling stuck or a creator searching for deeper purpose, this conversation will give you real tools to reconnect with yourself, build confidence from the inside out, and create with more clarity and intention. In this episode, we cover: * Savannah’s journey from fitness coaching to helping women reclaim body acceptance and self-love * Why inner child work is key to rediscovering joy and creative expression * How to identify and regulate a dysregulated nervous system using tools like journaling, meditation, and movement * Navigating personal healing through community, therapy, and self-trust * The connection between self-alignment and showing up confidently in your business Episode Links & Resources: * Follow me on Instagram [https://www.instagram.com/shanayurko]! * Want help showing up confidently in your brand? Snag a spot in my Confident on Camera Mini-Course [https://shanayurko.lpages.co/confident-on-camera/]! Connect with Savannah! Get access to FREE meditations on her website, here [https://loveyourbodynow.org/collections/meditations?_pos=1&_psq=med&_ss=e&_v=1.0]! Linktree [https://linktr.ee/savannah.robertson] | Instagram [https://www.instagram.com/weareloveyourbodynow/] What’s in this episode: 00:00:00 – Welcome back to The Creative Minute! 00:02:31 – Savannah’s Mission & Brand Story 00:04:17 – The Power of Inner Child Work 00:06:30 – Tangible Tips for Inner Child Connection 00:09:58 – Recognizing When You’re Out of Alignment 00:11:48 – Tools for Regulation and Mood Uplift 00:17:46 – Understanding and Healing Nervous System Dysregulation 00:23:53 – Savannah’s Personal Healing Journey & the Shift in Her Work 00:31:40 – Unlocking Creativity Through Inner Work 00:33:42 – Where to Connect with Savannah

25 // [INTERVIEW] The Ultimate Guide to Growing Your Business Using LinkedIn with Caroline Pennington

Want to take your business to the next level using LinkedIn? In this episode, LinkedIn expert Caroline Pennington shares actionable strategies for building your personal brand and attracting high-ticket clients on the platform. Whether you're just getting started or ready to optimize your presence, Caroline’s advice is practical, proven, and easy to implement. You won’t want to miss this episode, friends! Here's what you'll learn: * Why LinkedIn is more relevant than ever for entrepreneurs and service providers * How to create engaging posts and the best content formats for LinkedIn * The optimal posting cadence and what types of content to share each week * Tips for building community and leveraging engagement for growth * Strategies for networking, landing clients, and even getting featured in top publications—without paid ads Don’t forget to subscribe for more practical business and content creation tips! Episode Links & Resources: * Follow me on Instagram [https://www.instagram.com/shanayurko]! * Want help showing up confidently in your brand? Snag a spot in my Confident on Camera Mini-Course [https://shanayurko.lpages.co/confident-on-camera/]! Connect with Caroline! Subscribe [https://femininefounder.com/]to her newsletter on how to leverage LinkedIn. Website [https://femininefounder.com/] | Instagram [https://www.instagram.com/femininefounder/] What’s in this episode: 00:00:00 – You’re listening to The Creative Minute with Shana Yurko! 00:00:50 – Why LinkedIn is Important Right Now 00:03:01 – Introducing, my friend, Caroline Pennington 00:03:50 – Caroline’s LinkedIn Backstory and Expertise 00:07:26 – First Steps to Building a Personal Brand on LinkedIn 00:09:30 – Best Types of LinkedIn Content: Video & Thought Leadership 00:10:20 – Posting Cadence and Engagement Tactics 00:14:21 – Community and Algorithm: Engaging on LinkedIn 00:16:27 – Hardest & Most Rewarding Aspects of LinkedIn 00:20:22 – How to Acquire Clients Without “Pitch Slapping” 00:25:36 – Building Resilience: Overcoming Rejection on LinkedIn

24 // [INTERVIEW] Building Confidence Through Style with Trish Taylor

Today I’m chatting with my friend and celebrity stylist turned confidence coach, Trish Taylor! She’s sharing her unique approach to style, self-expression, and visibility for entrepreneurs. In this episode, you'll discover how to align your outward appearance with your inner confidence—and use personal style as a powerful tool for showing up authentically in business and life. 🎙 In this episode, you’ll learn: * Trish’s journey from celebrity styling to personal and entrepreneurial confidence coaching * How style is a tool for self-expression and boosting confidence from the inside out * Understanding and healing "visibility wounds" and overcoming the fear of being seen * Actionable strategies for choosing outfits that reflect who you are and what you want to be known for * Practical wardrobe tips for brand photoshoots, including layering, using color, and dressing for confidence ✨ Hit subscribe for more content on visibility, confidence, and standing out in your business! Episode Links & Resources: * Follow me on Instagram [https://www.instagram.com/shanayurko]! * Want help showing up confidently in your brand? Snag a spot in my Confident on Camera Mini-Course [https://shanayurko.lpages.co/confident-on-camera/]! Connect with Trish! Website [https://trishtaylor.co/]| Instagram [https://www.instagram.com/trishtaylor.co/?hl=en] What’s in this episode: (00:00) Welcome back to The Creative Minute! (6:05) Trish’s Journey as a Celebrity & Personal Stylist (06:23) Fashion as Self-Empowerment Tool (08:15) Celebrity Styling: Behind the Scenes (10:50) Overcoming Fear of Being Seen (17:24) Reclaiming Authenticity Through Appearance (24:14) Visual Identity Through Fashion (30:32) Planning a Brand Photo Shoot That Reflects YOU (37:40) Style Beyond "Flattering" Norms