The DermBiz Show

TDS2: EP 16 - CONSULTANT SPOTLIGHT with Toni Sikkema of Solutions Maven Consulting

🚀 Want to grow a more profitable, efficient dermatology practice?🔗 Start here with EZDerm: https://ezderm.dermbizpodcast.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjJLX0d4Z0F1Mmp4V294S0FPM1dqek1jUUtsd3xBQ3Jtc0ttVTdDdXlPM1BWZENNWUM5emJZV2tNLUpGQVVYZkZURHFQbUNIM3R5OGpXRy1ZbXdOZF9ISy1LODZReHZOUGYtQ2NLdExkV1FWcEtnUjBJbmQ2ZWFhT1ljVkVvZlBZM25od294MzliQmEzR2hoWHRLVQ&q=https%3A%2F%2Fezderm.dermbizpodcast.com%2F&v=JCwKAyrrP2w]🔗 Explore UPMM: https://sponsors.dermbizpodcast.com/upmm [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHRnek11U2hNbE1rV3gxX0gzbWUtMlRCSUhjd3xBQ3Jtc0ttc0p3dWc2aF90dllvMG1JU3huU2FidjRuT1RGWTk2YUhxX2o5UFp4RHhtWU1fVUIxR2oxQVM4bVNTY1hmbDlkZ2VqZFF6N1NONlVRNjE3OHRqa1htcklKZjRNTlIwV29PMk9jb0sycXh1R3l5V0N6bw&q=https%3A%2F%2Fsponsors.dermbizpodcast.com%2Fupmm&v=JCwKAyrrP2w]—Introducing: Consultant Spotlight | Mastering Dermatology Practice Operations 🏥📊In this episode, we sit down with Toni Sikkema, founder of Solutions Maven Consulting and a seasoned healthcare operations leader with nearly 20 years of experience managing and scaling mid- to large-sized medical practices. As a Certified EOS Integrator, Toni specializes in streamlining operations, driving growth, and building high-performing teams.With deep expertise in dermatology practice management nationwide, Toni shares how optimizing your operations can boost efficiency, support providers, and deliver exceptional patient care—while keeping your practice positioned for strategic growth.📍 Featuring:🧠 Expert: Toni Sikkema, Solutions Maven Consulting📍 Topic: Dermatology practice operations & optimization🌟 Specialty: EOS implementation, team performance, and operational efficiency#DermBiz [https://www.youtube.com/hashtag/dermbiz] #ConsultantSpotlight [https://www.youtube.com/hashtag/consultantspotlight] #PrivatePracticeTips [https://www.youtube.com/hashtag/privatepracticetips] #DermatologyBusiness [https://www.youtube.com/hashtag/dermatologybusiness] #PracticeManagement [https://www.youtube.com/hashtag/practicemanagement] #EOSIntegrator [https://www.youtube.com/hashtag/eosintegrator] #MedicalBusinessGrowth [https://www.youtube.com/hashtag/medicalbusinessgrowth]—🤝 Powered by industry leaders:• EZDerm – Streamline your workflow with a dermatology-specific EHR built for efficiency• UPMM – Unlock smarter growth and stronger practice performance

TDS2: EP 15 - BORING PAYS OFF

🚀 Want to grow a more profitable, efficient dermatology practice?🔗 Start here with EZDerm: https://ezderm.dermbizpodcast.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmZIMXh3SzgxSk5qeTI0NEZNUzE5LWZ0blowd3xBQ3Jtc0ttMTdsTjdSbUZ4cW9icUI4TWFDM2U2NkdYS2gwQnRvNWRUV0RnT2NJNmNaTkluVkxIVUE1WTVGZ1BmSVVIOWhFNW9YMllaTmt0aHV3OUhoMXNUOUZ6RnBfWFcxakQyUTdfTEktb1pzeGhQa05fNGJvTQ&q=https%3A%2F%2Fezderm.dermbizpodcast.com%2F&v=sSIBVm4Q-QE]🔗 Explore UPMM: https://sponsors.dermbizpodcast.com/upmm [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEJsbXAtSjhQcklJY0tPTEVKd2ZJWDBncXJvZ3xBQ3Jtc0tuOUdzS28tMnNMc1hfMGQtYlJlWHl5aXc4Y183TUZNek4yRW5QSUFCV0JfRHVhdmVOa05BMm5NT20wUHR4TGxodTk2anE5TFVXWURNLTMxQjRTdnloWFJpUmJ3dVpJWkVUTk9aeGNFc0ZaZURLbktlNA&q=https%3A%2F%2Fsponsors.dermbizpodcast.com%2Fupmm&v=sSIBVm4Q-QE]—Episode 15 of The DermBiz Show — “Boring Pays Off” — is now live! 🎙️💼When we think about successful private practices, we often look to big wins: cutting-edge treatments, viral marketing, or rapid growth. But in this episode, Tony Jackson breaks down why the boring, behind-the-scenes habits are actually what move the needle most.We will share personal lessons, hard-earned wisdom, and simple systems that make your private practice more profitable, efficient, and patient-centered. Small things, done consistently, lead to big wins. Don’t overlook the boring—they pay off.📌 Subscribe to The DermBiz Show for weekly insights on building a thriving dermatology practice.💬 What’s one “boring” thing in your practice that needs more attention? Let us know in the comments!#DermBiz [https://www.youtube.com/hashtag/dermbiz] #PrivatePracticeTips [https://www.youtube.com/hashtag/privatepracticetips] #DermatologyBusiness [https://www.youtube.com/hashtag/dermatologybusiness] #PracticeManagement [https://www.youtube.com/hashtag/practicemanagement] #SmallThingsBigImpact [https://www.youtube.com/hashtag/smallthingsbigimpact] #BoringPaysOff [https://www.youtube.com/hashtag/boringpaysoff] #medicalpracticegrowth [https://www.youtube.com/hashtag/medicalpracticegrowth] —🤝 Powered by industry leaders:• EZDerm – Streamline your workflow with a dermatology-specific EHR built for efficiency• UPMM – Unlock smarter growth and stronger practice performance

TDS2: EP 14 - CONSULTANT SPOTLIGHT with Brent Cavender of MetaMed Marketing

🚀 Want to grow a more profitable, efficient dermatology practice?🔗 Start here with EZDerm: https://ezderm.dermbizpodcast.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEEySVNrUjJodElxc3lSWWtWeUtNQUZFS2c2d3xBQ3Jtc0trV3paU3YyR3JPc0Jab21vcmxVc2h5MDJoTUk4YjNtWmE5T05iNWFSYTA2dVVGeEh0SDVkRjg3bTNVdjFqTC00eDVGaDNYcDhueVVIVkpNMEMzcjlRLThZRDZzdkYyVHVWNVdqdm5ZTWpoTWV5VFZNZw&q=https%3A%2F%2Fezderm.dermbizpodcast.com%2F&v=Z_CglTNpj2g]🔗 Explore UPMM: https://sponsors.dermbizpodcast.com/upmm [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazlXeUphZlUza21TZmdxQUNRclFEcG9YMHJLZ3xBQ3Jtc0tuMzdtMEo5OGs0SW1kY2poZ2RRb095S1hqTVRFMWdYaGlxZ19YUHJQN3lXY1RlV3lRSDUzSFpIcXhMQVdnN0hqOXFoVnNpNkZXd2dITGNBMkRJVTlDamJPRXhqT3hXQWhzWHRndTlUM3dRbVZiTEp5SQ&q=https%3A%2F%2Fsponsors.dermbizpodcast.com%2Fupmm&v=Z_CglTNpj2g]—Introducing: Consultant Spotlight | Why Website Optimization Matters 💻📈Welcome to our brand new segment on The DermBiz Show: Consultant Spotlight, where we feature industry experts who bring essential tools and strategies that every private practice owner should know.In this premiere episode, we sit down with Brent Cavender, co-founder of MetaMed Marketing, who brings over 17 years of marketing expertise and has analyzed more than 800 private practice websites. Brent specializes in website optimization, and today, he walks us through why your website isn't just a digital business card—but a core revenue-generating asset for your dermatology practice.If you're a private practice owner tired of hearing marketing pitches but unsure what actually works, this is the episode for you.📍 Featuring:🧠 Expert: Brent Cavender, MetaMed Marketing📍 Topic: Website optimization for private practices🔍 Real website review includedReferences mentioned:1. Blog "Online Marketing of Healthcare Practices: It's a Digital World" - https://bit.ly/4kqTcrp [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTJrcjF0alBlYTF4c2o5a1ZjOHhWbnM1OVFtZ3xBQ3Jtc0tuM0p4c1BLeUQydDluczhKWUFrLXc4U0tCRUJHSlg3RWd6Y2p0MzNQdkJJSlNXNXRMei0weDY4U1lHTHJnX2ZUVHpUWmdpMUhud3VZZF81bmkwMEI5czh0OWRPdXpFOGRjM3A5N3A4Um03S0JaemxSOA&q=https%3A%2F%2Fbit.ly%2F4kqTcrp&v=Z_CglTNpj2g]2. Downloadable PDF File of paper that helps practices to efficiently vet potential Web providers. - http://bit.ly/4nAHvBj [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmJPNG1odXhXUTAyVGtXLXVKRXA1bU45MEp4UXxBQ3Jtc0trcFV0czVaa2ZJeHhLYlhQSGdscWQzTkEtcHhqYXFSZVE0VGZheV9tWmZCUjVMWXJmaW01cFRyMndpLWZFMkxOOGFVcnhXLVBGVTZicGk3MnZ4TmQtVWk1VGRiZGJCd21xcVQ0aTFVeUlhUGQ0ZVF1cw&q=http%3A%2F%2Fbit.ly%2F4nAHvBj&v=Z_CglTNpj2g]#DermBiz [https://www.youtube.com/hashtag/dermbiz] #ConsultantSpotlight [https://www.youtube.com/hashtag/consultantspotlight] #PrivatePracticeTips [https://www.youtube.com/hashtag/privatepracticetips] #MedicalMarketing [https://www.youtube.com/hashtag/medicalmarketing] #WebsiteOptimization [https://www.youtube.com/hashtag/websiteoptimization] #SEOforDoctors [https://www.youtube.com/hashtag/seofordoctors]—🤝 Powered by industry leaders:• EZDerm – Streamline your workflow with a dermatology-specific EHR built for efficiency• UPMM – Unlock smarter growth and stronger practice performance

PH TDS2: EP 13 - PARTNERS IN PRACTICE "Finding Your Happy Place in Practice"

🚀 Want to grow a more profitable, efficient dermatology practice?🔗 Start here with EZDerm: https://ezderm.dermbizpodcast.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnljTi1hWXAxWDl4VkFvVUFXaXRPLUNLQTJTQXxBQ3Jtc0ttWUFTUmNSRjM0T180UElCMDNfamhxaHo2alYtb0FYOUtnRUtROHNwZklHWTRZa2NFVlA5aExLWFFfbzh1RjJpN01NTU1CQWlUTGY3ejJxT25VRHlkWExIZlBnUnpkb0xZT1ZaMEdFNjdHdzdsNUVlbw&q=https%3A%2F%2Fezderm.dermbizpodcast.com%2F&v=hW_9BJ9fCnQ]🔗 Explore UPMM: https://sponsors.dermbizpodcast.com/upmm [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazMyZ1p1SFRRaS1zOUpZTEk1R1hiRmFGek9mZ3xBQ3Jtc0ttdGw4bHRUYzRpSERYcVdfUU0wTWJFMWJ2UlR3RHhQTHF3NlB1anVJN0ExLWxVZkZKSTNXTXMwX0pXMks3WVFWNlRpV1RIREh6WnNkSWFuSWpLNmlJU2w5bHFVNW4tazdZbHpCYkltUzRTOE56VTdoNA&q=https%3A%2F%2Fsponsors.dermbizpodcast.com%2Fupmm&v=hW_9BJ9fCnQ]—🎙️ Episode 13 – Passion Over Perfection: Finding Your Happy Place in Practice💼 In this episode of The DermBiz Show, Tony Jackson and Dr. Mercy Odueyungbo share an honest conversation about passion, purpose, and the motivation that comes from building a practice together.🔍Together, they explore the idea of focusing on what brings joy, letting go of the pressure to “do it all,” and aligning your work with your strengths — even when that means embracing a bit of chaos.💡 Whether you're a practice owner, entrepreneur, or spouse in business, this episode offers thoughtful insight into balancing passion, leadership, and partnership.👉 If this resonates with you, don’t forget to like, comment, and subscribe to stay updated with more conversations that inspire growth in private practice.#DermBiz [https://www.youtube.com/hashtag/dermbiz] #PrivatePracticeLeadership [https://www.youtube.com/hashtag/privatepracticeleadership] #DermatologyBusiness [https://www.youtube.com/hashtag/dermatologybusiness] #PracticeManagement [https://www.youtube.com/hashtag/practicemanagement] #PartnersinPractice [https://www.youtube.com/hashtag/partnersinpractice] #couplesinbusiness [https://www.youtube.com/hashtag/couplesinbusiness] —🤝 Powered by industry leaders:• EZDerm – Streamline your workflow with a dermatology-specific EHR built for efficiency• UPMM – Unlock smarter growth and stronger practice performance

TDS2: EP 12 - PARTNERS IN PRACTICE "Working as Husband and Wife"

🚀 Want to grow a more profitable, efficient dermatology practice?🔗 Start here with EZDerm: https://ezderm.dermbizpodcast.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUplQzV2aHAybkpMV2k0dl91VDhVOWNhTi1ad3xBQ3Jtc0tuSFJoSEN3ekNRdWtOUXByOFZ1U1djNmxjR2ZjNS14cVd5M1J2TTlRYmpTdnFNRC1CdGc1REk5N1B0TVJuakNfb2JwUlYxdWV2Rjl4ejZKYkdWTXNVY1pSdS1SaS1WUVR2S2xFWDB5WTZzVUcydVJEYw&q=https%3A%2F%2Fezderm.dermbizpodcast.com%2F&v=Sg4VL7-wTgU]🔗 Explore UPMM: https://sponsors.dermbizpodcast.com/upmm [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXE2U0FYZU9fd2lTOFhEZDZsWURFdi15bjZKZ3xBQ3Jtc0ttcHdEUm05bTdUeElwT1NUeGtSU1dNTTdtWDI0NmlEQmJLQlVmZ0R3ZXBCWi1rQ0t0MHNQalFVbEowSWdJTVRTaUlpQi1jUTNqdTJqYkViZkVqZURianNTZXZabjVydGd3WDY2X3BVWXhMMUt5X29JSQ&q=https%3A%2F%2Fsponsors.dermbizpodcast.com%2Fupmm&v=Sg4VL7-wTgU]—What’s it really like running a dermatology practice with your spouse?In this special Partners in Practice episode of The DermBiz Show, we’re getting real about the ups, downs, and everything in between of working together as husband and wife. From communication challenges and boundary-setting to deep trust and shared wins—this conversation dives into the dynamics of building a business and a life together.Working side by side may not be for every couple—but for us, it’s a competitive advantage. 💼❤️👀 Tune in to see how we make it work, how we’ve grown through it, and why we wouldn’t want to do this with anyone else.📣 Watch, comment, and share your thoughts below!Would you work with your spouse?#TheDermBizShow [https://www.youtube.com/hashtag/thedermbizshow] #PartnersInPractice [https://www.youtube.com/hashtag/partnersinpractice] #DermatologyBusiness [https://www.youtube.com/hashtag/dermatologybusiness] #HusbandAndWifeTeam [https://www.youtube.com/hashtag/husbandandwifeteam] #EntrepreneurLife [https://www.youtube.com/hashtag/entrepreneurlife] #PrivatePractice [https://www.youtube.com/hashtag/privatepractice] #MedicalEntrepreneurship [https://www.youtube.com/hashtag/medicalentrepreneurship] #MarriageAndBusiness [https://www.youtube.com/hashtag/marriageandbusiness] #CouplesWhoBuild [https://www.youtube.com/hashtag/coupleswhobuild] #TrustInBusiness [https://www.youtube.com/hashtag/trustinbusiness] #worklifebalance [https://www.youtube.com/hashtag/worklifebalance] —🤝 Powered by industry leaders:• EZDerm – Streamline your workflow with a dermatology-specific EHR built for efficiency• UPMM – Unlock smarter growth and stronger practice performance