The eMobility Marketing Podcast

Why Human Connection Is the Most Underrated Growth Strategy in eMobility with Elena Ciccotelli

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Elena Ciccotelli, founder of the EVs for Everyone podcast, about why human connection has become the most powerful and most underused growth lever in the e-mobility industry. Elena argues that the era of spec sheets and environmental messaging is over, and that brands now need to sell identity, belonging, and lifestyle if they want to reach the next wave of EV buyers. She shares why the creator economy is a massive untapped opportunity for e-mobility companies, how brands like BYD, Liquid Death, and Tory Burch are winning by contributing to culture rather than just advertising in it, and why short-form content is no longer just a teaser for long-form but a product in its own right. The conversation also covers the "build it and they will come" trap that many charging operators fall into, the power of niche creator partnerships, and why human taste and authentic storytelling are at a premium in the age of AI. CHAPTERS (00:14) Why human connection sells EVs now (03:01) EV marketing is about identity, not specs (06:27) The B2B human connection in e-mobility (08:45) Treat your company like a media company (13:22) Brands that win contribute to culture (16:52) Podcasts, events, and the creator economy (18:17) The clip is now the product (22:11) Stop selling voltage, start selling a story (25:26) The Red Flats Queen lesson for EV brands (30:58) BYD's restaurant strategy in Singapore (36:22) Road trips, creators, and missed opportunities (39:06) Chinese EV brands and the influencer playbook (41:27) Build it and they will come is not a strategy Connect with Elena Ciccotelli Podcast: https://evs4everyone.com [https://evs4everyone.com]  @evs4everyone45  [https://studio.youtube.com/channel/UC5GZA1yNwQx4UEiwnSLEHag] LinkedIn: https://www.linkedin.com/in/elenaciccotelli [https://www.linkedin.com/in/elenaciccotelli] Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt [https://nl.linkedin.com/in/theoreichgelt] Connect with Nexxt Industry Website: nexxtindustry.com [http://nexxtindustry.com] For inquiries/sponsoring email: hello@nexxtindustry.com [hello@nexxtindustry.com]

Why Distribution Beats Brand Awareness in the UK EV Market with Victoria Hutton

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Victoria Hutton, Fractional CMO for EV and tech startups in the UK, about what it really takes to win in one of Europe's most competitive electric vehicle markets. Victoria draws on her experience at Polestar and InstaVolt to explain why the era of broad brand awareness campaigns is over and why distribution channels are now the single most important marketing lever for any e-mobility company. She shares why entering the UK EV market today requires a sharp niche, a transparent total cost of ownership offer, and a regional-first growth strategy. The conversation covers the challenges facing charging operators, the power of community building, the right balance between performance and brand marketing, and how AI is changing the way marketing teams work and make decisions. CHAPTERS (00:02) Is the UK EV market still an opportunity? (02:01) Victoria's background: Polestar to InstaVolt (06:35) How hard is it to build a position in the UK? (10:20) Should e-mobility brands focus on education? (12:22) Where companies get their positioning wrong (18:00) Why charging operators are struggling to survive (22:13) Where to start if you build an EV company today (26:24) Go regional before going national (30:27) Bring users on the journey from day one (32:41) Best marketing channels for e-mobility (37:23) Performance vs. brand: how to balance the mix (38:54) How AI is changing marketing in e-mobility Connect with Victoria Hutton LinkedIn: https://www.linkedin.com/in/victoria-hutton [https://www.linkedin.com/in/victoria-hutton] Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt [https://nl.linkedin.com/in/theoreichgelt] Connect with Nexxt Industry Website: nexxtindustry.com [http://nexxtindustry.com] For inquiries/sponsoring: email: hello@nexxtindustry.com [hello@nexxtindustry.com]

Why AI Makes Human Copywriters More Valuable Than Ever with Barry Henderson

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Barry Henderson, copywriter at Nexxt Industry, about the evolving role of human writers in the age of AI. Barry explains how the flood of AI-generated content has raised the baseline of writing but also led to a "blandification" where copy feels generic and forgettable. He shares his perspective on why human-led, unique content stands out more than ever and how AI should be used as a powerful research assistant rather than a replacement for human creativity. The conversation covers the importance of emotion, humor, and strategic thinking in copywriting, and why the best marketing teams use a hybrid approach to keep the human soul in their messaging. CHAPTERS (00:00) The rise of generic AI copy (03:28) Barry’s background in writing (06:12) Learning copywriting in the AI era (08:26) Has writing lost its magic? (13:04) The risks of trusting AI research (15:50) Why you still need a human copywriter (19:31) AI’s struggle with humor and emotion (21:50) Predicting the future of AI in writing (30:12) The value of human interviews (34:45) Rebuilding agencies with AI (42:43) The opportunity to stand out Connect with Barry Henderson LinkedIn: https://www.linkedin.com/in/barry-henderson-a63a5b249/ [https://www.linkedin.com/in/barry-henderson-a63a5b249/] Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt [https://nl.linkedin.com/in/theoreichgelt] Connect with Nexxt Industry Website: nexxtindustry.com [http://nexxtindustry.com] For inquiries/sponsoring: email: hello@nexxtindustry.com [hello@nexxtindustry.com]

EV Charging Founder Zak Winnick Reveals How He Turned LinkedIn Buzz Into Real Industry Momentum

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Zak Winnick, founder of Rangeway, about how he built attention for a new EV charging brand before a single site opened. Zak explains how he used LinkedIn, AI-generated concept visuals, and a clear founder point of view to get noticed by major players across the e-mobility industry. He shares how Rangeway evolved from an EV charging idea into a hospitality-first brand built around the real needs of drivers: comfort, safety, consistency, and better amenities. The conversation covers early-stage marketing, strategic partnerships, startup positioning, and the mindset founders need if they want to turn an idea into real traction. CHAPTERS (00:00) Building buzz before launch (05:54) What Rangeway is building (11:01) From layoffs to launch (14:13) LinkedIn as the growth engine (20:18) Why the concept resonated (23:47) Partners and site momentum (29:39) Dropping “Energy” from the brand (33:03) Advice for early founders (39:30) What he’d do differently (42:39) Building authority in EVs Connect with Zak Winnick Website: https://rangewayev.com/ [https://rangewayev.com/] LinkedIn: https://www.linkedin.com/in/zakwinnick [https://www.linkedin.com/in/zakwinnick] X: https://x.com/ZakWinnick [https://x.com/ZakWinnick] Connect with Rangeway Website: https://rangewayev.com/ [https://rangewayev.com/] Newsroom: https://newsroom.rangeway.energy/ [https://newsroom.rangeway.energy/] Socials: https://instagram.com/rangewayev [https://instagram.com/rangewayev] Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt [https://nl.linkedin.com/in/theoreichgelt] Connect with Nexxt Industry Website: nexxtindustry.com [http://nexxtindustry.com] For inquiries/sponsoring: email: hello@nexxtindustry.com

The LinkedIn Playbook for Busy B2B Executives with Philipp Maier

Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Philipp Maier, founder of Lazy Growth Partners, about what it really takes for executives to build authority on LinkedIn and turn content into pipeline. Philipp explains why most leadership content fails: there is no real buy-in, no clear business goal, and no system to keep it running when priorities shift. He breaks down how to extract strong ideas from technical founders, turn complex thinking into content buyers can understand, and build a content motion around the real problems that keep CEOs up at night. Instead of treating content like a short campaign, Philipp argues it should be treated like pipeline infrastructure that builds trust over time. The conversation also gets into what actually drives revenue on LinkedIn: tight positioning, a profile with substance, content mapped to the buyer journey, smart engagement, and a follow-up process that feels human instead of forced. Philipp explains why most buyers never engage publicly, why personal branding beats company pages for trust, and why demand creation and demand capture both matter. They also dig into AI, ghostwriting, introverted executives, and the first 30 days of building a C-level presence from scratch. Philipp’s message is clear: LinkedIn can be a powerful growth channel, but only if leaders commit, stay specific, and focus on relevance over impressions. CHAPTERS (00:00) Algorithm change, better fit (00:47) What makes exec content work (03:31) From ABB to Lazy Growth (05:32) Why consistency breaks (06:57) Making technical ideas clear (10:29) Build the content system (13:35) What drives LinkedIn pipeline (21:22) Personal beats company trust (24:23) AI helps, humans finish (31:46) Your first 30 days on LinkedIn Connect with Philipp Maier LinkedIn: https://www.linkedin.com/in/philipp-maier-079902109/ [https://www.linkedin.com/in/philipp-maier-079902109/] Lazy Growth Partners: https://www.linkedin.com/company/lazy-growth-mobility-energy/ [https://www.linkedin.com/company/lazy-growth-mobility-energy/] Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt [https://nl.linkedin.com/in/theoreichgelt] Connect with Nexxt Industry Website: ⁠nexxtindustry.com [http://nexxtindustry.com] For inquiries/sponsoring: email: hello@nexxtindustry.com [hello@nexxtindustry.com]