The Hustler Musician

The Millennial Musician, The Internet & Our Mental Health – Julian Loida

Summary episode: In this Episode, Boston based musician, podcaster, and educator; Julian Loida joins me to talk about what most of the musicians talk about behind the scenes, life after graduating from school, fake influencers, struggles, mental health, and more. We keep the conversation very real. How do you feel the Internet revolution affected your music career and your mental health? Do you compare very often with other musicians on social media? What were your struggles after graduating from school? If you want to hear more content like this, make sure to subscribe to “The Hustler Musician” leaving a 5-star rating and review. Learn more about Julian’s music, podcast, and teachings: Follow Julian Loida Website [http://www.julianloida.com/] Instagram [https://www.instagram.com/julianloida/] Podcast [https://podcasts.apple.com/us/podcast/a-millennial-musician/id1505891593] Store [http://www.julianloida.com/store] Follow Alessa Ray Website [https://www.alessaray.com/] Podcast [https://podcasts.apple.com/us/podcast/the-hustler-musician/id1510388424] Instagram [https://www.instagram.com/alessa_ray_/]

How To Find Your Niche To Create A Successful YouTube Channel- Nate O' Brien

What is your favorite topic or the thing that you’re most passionate about when talking to your friends? How can you find your niche and natural talent? Nowadays, a lot of creative people want to start their YouTube channel or podcast. For musicians, it could be a great way to showcase your talent or teach skills. The question is, how can you find your niche in order to serve more? Today Nate O’Brien will give us the best advice on how to make a successful YouTube Channel. Nate is an American investor, entrepreneur, and Internet personality. He is best known for his personal finance and lifestyle YouTube channel which has amassed 650,000+ subscribers and more than 30 million views. He comes to "The Hustler Musician" to have a chat with Alessa about YouTube, niches, and finances.  If you find value in this podcast, don’t forget to share, subscribe, comment, and rate.  Takeaways 1. Everyone has something that they love or they are really passionate about. 2. People don’t mind how old you are, as long as your information is valuable. 3. Anyone can start a YouTube Channel especially if it’s something that they are passionate about. 4. I really do think that 99% of the people have a couple of things that they are better than most people at doing. 5. Focus on what is that you’re so passionate about when you’re talking to your friends. It can be relationships, music, anything that you talk to your friends that excites you when you’re in a conversation. That would be the start of your YouTube channel (niche) because it will feel you are talking to your friends but though lens. 6. With YouTube you can monetize right away because it has search engine optimization. 7. In 2020 you can bootstrap any business if you leverage the Internet. Is the best way to start a business without any budget. 8. Passive source of income is “not existing” in a way because you are putting something up front, time and/or money. Careful with people promising passive income. 9. If you want to make that passive source of income in YouTube/podcast the key is to become an expert in your field. 10. Secrets for retiring early is to increase your income and save as much as possible. 11. Work smart, not hard, you can work and have fun at the same time by learning how to strategize things better. Follow Nate O'Brien YouTube [https://www.youtube.com/channel/UCO3tlaeZ6Z0ZN5frMZI3-uQ] Instagram [https://www.instagram.com/nateobrienn/?hl=es]

How To Finish Your First Album While Having a 9 to 5 job- Connor Frost

Summary episode: How can you finish your first album? How can you keep your music career consistent with a 9 to 5 job? How can you manage your time in the most effective way? One of the most challenging things musicians struggle with is to manage time between day job and music, another thing is getting your music or album done. Sometimes it could take years or months in only a couple of songs. The good thing is that it doesn’t have to be that way anymore. Today Connor Frost is in the show to tell us how to get the work done and make the most of your career. Connor Frost is a musician, educator, and entrepreneur who help hidden musicians to write and release their first album. If you want to learn all the secrets that requires being a musician subscribe to “The Hustler Musician” today and we will give you all the advices you need by bringing experts each week. Make sure to leave a comment and a 5 star rate if you liked this episode. Takeaways 1. Music chooses you, if it truly feels is something that you can’t live without, then it’s for you. 2. The way to finish an album is by booking. Deadlines and bookings are the key. The search for perfect will lead to nowhere. Perfect does not exist. 3. If you don’t have a budget to release music at least start with a demo, get full songs ideas complete. 4. The huge part of DIY is bringing people you trust into your creative process and creating that system of accountability. 5. Surrounding yourself with people who know more than you is a huge hack to grow as a musician and even person. 6. Being open to constructive criticism is really important, is hard to grow if you are not willing to accept constructive criticism. 7. Busy does not equal productive. 8. If you feel ideas are not coming you are still being productive. Exercising your creativity is super important as painful as it could be. Journaling, reading, even podcasting can help you feel unstuck with your creativity. 9. Music is a form of self-expression and therapy.  We all have a right to self-expression. We should feel lucky we have music. Setting weekly/monthly goal and completing tasks is much more beneficial. Follow Connor Frost Website  [https://www.connorfrost.com/] Instagram  [https://www.instagram.com/connorlfrost/?hl=es]

How To Get More Streams And Find The Right Audience For Your Music- Elliot Tousley

How can I increase my streams and wrap my year proud of my stream? How can I get into more playlists? How can I find the right audience for my music? How can I avoid scammy Spotify services? Elliot Tousley is the co-founder of DeNovo Agengy and Songflowr. A musician who turned into an entrepreneur, music manager, and marketer. De Novo utilizes data-driven music marketing to help independent artists generate organic streams, form target audiences, and create business opportunities. Today Elliot comes joins “The Hustler Musician” to explain us everything you want to know of how your music can be heard and how to target your audience without being in a record label. Takeaways 1. When it comes to spammy Spotify services, give it the eye test, if it sounds too good to be true it probably is. 2. The editorial playlist and the algorithm don’t listen to your song; they analyze the data of the people who are listening. 3. What you need to do as an artist is to generate some sort of traffic 2,3,4, 5 thousand monthly listeners, enough to give Spotify enough data to learn who your audience is. 4. Consistency doesn’t mean new music every 2 weeks; you need to consistently generate engagement. 5. For music promotion, you can promote your BRAND on Instagram, but not your song if you don’t have an engaged following. People who are on Instagram mode don’t check music unless they are a fan. 6. Spotify has all the music available but what it does is it analyzes all your listening habits and gives you a sophisticated unique menu of songs that you in particular are going to like. Generating enough information where the algorithm starts to see what gender, age and location listens to your music. Find those listeners to spread them value. 7. The best time to release a song is when you have the plan and the budget to make it successful. 8. Record labels are pretty much banks now, they loan you in advance and they do the math of how much they can make if you do x, y, and z sales. They are not in the business of making something out of nothing. They are in the business of taking something and multiplying by 50. 9. Whatever platform: Instagram, Facebook, Snapchat, Spotify, they are all using algorithms and they all using algorithms in the same way at a macro level to collect, organize and use data, to find value for their customers. So you have to put yourself in the mindset of the business. Because the business has to benefit, not you. The algorithm is looking to give value to its users. Follow DeNovo Agency https://linktr.ee/denovo.agency [https://linktr.ee/denovo.agency] Elliot Tousley Instagram [https://www.instagram.com/e.tousley/] Follow Alessa Ray Website [https://www.alessaray.com/] Instagram [https://www.instagram.com/alessa_ray_/?hl=es] Apple Podcast [https://podcasts.apple.com/us/podcast/the-hustler-musician/id1510388424?ign-mpt=uo%3D4]

Virtual Coffee Talk about Music Licensing- Philip, Chipi and Alessa

How do you get music placement for TV/Film? How do you get in touch with music supervisors without being pushy? Where do you find them? We all know that TV/Film placements can be career changing for an indie artist. Not only helps you with your streams or finances but also gives you credibility as a musician. The question is: what type of music are music supervisors looking for? How do we, as hustler musicians can provide them to fulfill their needs? Where and how do you meet them? If you want to dive in and learn all about this, Chipi, Philip and Alessa will share with you their experiences. Come and join the coffee time with us! Chipi is a sound editor and mixer of several award winning short films like Fleck, Return to Sender, Our Way Home, and Animals. He is a film composer winning of the Intercontinental Music Awards in the soundtrack category for “She Stays Strong”. Phillip Garcia is a music producer, multi instrumentalist, and media producer. He is the founder of the blog Vision Quest. His credits include: NBC, MTV, Universal, Miramax and more. Alessa Ray is an award winner singer and songwriter. Her song “Mamacita” was feature in CW channel in the TV hit show “!Zombie”. She was in Music Connection Magazine as the Top 100 Unsigned Artist. If you found this episode valuable subscribe to “The Hustler Musician”  and make sure to leave a comment and a 5 star rate if you enjoyed this episode. Takeaways 1.     The least expected tracks and the power of networking could bring you great surprises. 2.     Music Supervisors look for everything, depending on what they are working on. It could be a massive hit or just instrumentals. You just have to get your music to their ears. 3.     Instrumentals are safer to place. When you have lyrics it becomes more specific. Always make sure to have an instrumental version of your song and the stems. The more tracks you have the more placements you can get. 4.     If you want to place your music on TV/Film you have to be careful with samples and Splice. Even though Splice is royalty free, you can’t use them in isolation. It can ruin your deal. 5.     A great way to build credits in music licensing is to do music for film students. 6.     Sometimes you can hear covers on film trailers; music trailer companies and specific composers are hired for that. They rarely pick an indie artist’s cover for placement. Follow Chipi Estrada Website [https://www.chipistickman.com/] Instagram [https://www.instagram.com/chipistickman/] IMDB [https://www.imdb.com/name/nm8882152/] Follow Vision Quest Sound Website [https://visionquestsound.com/] Instagram [https://www.instagram.com/visionquestsound/] YouTube [https://www.youtube.com/visionquestsoundproducer] Apple Podcast [https://podcasts.apple.com/us/podcast/visionquest-sound-podcast/id1503665830?ign-mpt=uo%3D4] Follow Alessa Ray Instagram [https://www.instagram.com/alessa_ray_/?hl=es] Apple Podcast [https://podcasts.apple.com/us/podcast/the-hustler-musician/id1510388424] Website [https://www.alessaray.com/]