The Leading HVAC Podcast

25. Why Leadership Is the Missing Piece in HVAC Growth

In this episode of The Leading HVAC Podcast, Greg Matson shares how investing in leadership, not just systems or sales, was the real key to breaking through growth barriers in his business. From 45% year-over-year growth to building a team that runs without micromanagement, Greg breaks down what layered leadership actually looks like in practice. He also unpacks how his company developed internal leaders, what it takes to duplicate your best techs, and why collaboration, even with nearby contractors, can give your team an edge. If you're tired of hitting the same ceiling year after year, this episode is a wake-up call. Key Takeaways: 1️⃣ Layered Leadership Unlocks Sustainable Growth Without leaders at every level, your business caps out. Greg built depth by empowering his team with training, ownership, and trust - not just titles. 2️⃣ Develop People Like You Develop Systems Katie went from answering phones to running the company. Chad went from top tech to duplicating himself. Their growth didn’t happen by accident. It was the result of coaching, mentoring, and exposure. 3️⃣ Collaboration Beats Isolation Greg co-hosted an on-site training with another HVAC company an hour away. Why? Because great leaders don’t compete—they collaborate to lift their teams and raise the standard. Follow us on Social: Facebook [https://www.facebook.com/SBEOdyssey] | Instagram [https://www.instagram.com/service_business_evolution/] | YouTube [https://www.youtube.com/@sbeodyssey] Learn more about SBE at sbeodyssey.com [https://sbeodyssey.com]

24. From Field to Leadership: Navigating the Hardest Shift in HVAC

In this episode of The Leading HVAC Podcast, Josh Biggers, general manager and co-owner of All Temp Heating and Cooling, shares the real-life challenges of transitioning from the field into full-time leadership. From running calls to running the company, Josh opens up about the mental shift it takes to lead well, manage stress, and step back to let your team shine. He also unpacks what it’s like to co-lead a family business, how responsibilities are divided up, and why communication is the secret to making any leadership team work. If you’re growing a team, stepping into leadership, or trying to let go of the tools, this episode will speak directly to you. Key Takeaways: 1️⃣ Leadership Means Letting Go (Even When It’s Hard) Josh is stepping out of the field in 2026, and it’s not easy. But real growth requires trusting your team, resisting the urge to “just do it yourself,” and coaching others to win. 2️⃣ Hire for Character, Not Just Skill You can teach someone HVAC, but you can’t teach them to care. Josh’s 2026 hiring strategy is all about gut instincts, culture fit, and finding people who want to grow with the team. 3️⃣ Don’t Do It Alone. Find a Who, Not Just a How Coaching has helped Josh and his team install better processes, improve average tickets, and develop as leaders. When you stop trying to figure it all out alone, everything gets lighter and better. Follow us on Social: ⁠⁠Facebook⁠⁠ [https://www.facebook.com/SBEOdyssey] | ⁠⁠Instagram⁠⁠ [https://www.instagram.com/service_business_evolution/] | ⁠⁠YouTube⁠⁠ [https://www.youtube.com/@sbeodyssey] Learn more about SBE at ⁠⁠sbeodyssey.com [https://sbeodyssey.com]

23. How to Market Your HVAC Business Without Wasting Money

In part two of The Leading HVAC Podcast with Crystal Williams from Lemon Seed Marketing, we go even deeper into real-world HVAC marketing strategy. If you’ve ever asked: “How much should I spend?”, “Where do I put my money?”, or “Why isn’t my marketing working?”- this is your playbook. Crystal shares the biggest mistakes contractors make, how to market with (almost) no budget, and why social media, SEO, and community marketing matter more than you think. Whether you’re just starting out or looking to stretch your budget in a slow season, Crystal brings the mindset, methods, and practical steps to help HVAC leaders build their brand—and drive real results.Key Takeaways: 1️⃣ Start with Grit Before You Have a Budget You don’t need a huge spend to make progress. Knock on doors, get out in the community, post real photos on your website, and stop relying on stock images. Hustle fills in the gaps when money is tight. 2️⃣ Know the Three Buckets, and What Goes in Each Every dollar you spend should fall into one of three marketing buckets: • Branding - long-term visibility (radio, community events, social) • Call to Action - lead drivers (PPC, LSA, direct mail offers) • Cultivation - staying top of mind (email/text campaigns, rehash strategies) 3️⃣ Measure What Matters, Not Just What’s Easy The best KPIs aren’t always lead volume. They’re new customer acquisition, return on ad spend, and channel performance over time. Crystal’s rule? If you’re not getting at least 8-10x revenue on your spend, it’s time to evaluate your strategy. Follow us on Social: ⁠Facebook⁠ [https://www.facebook.com/SBEOdyssey] | ⁠Instagram⁠ [https://www.instagram.com/service_business_evolution/] | ⁠YouTube⁠ [https://www.youtube.com/@sbeodyssey] Learn more about SBE at ⁠sbeodyssey.com [https://sbeodyssey.com]

22. Why Your Marketing Isn’t Working (And How to Fix It)

In this episode of The Leading HVAC Podcast, we sit down with Crystal Williams of Lemon Seed Marketing — a marketing strategist who grew her family’s HVAC company from a small local shop into a thriving, community-rooted brand. Crystal breaks down what most contractors get wrong about marketing, how to build long-term growth with a clear strategy, and the real reason branding, relationships, and tracking matter more than a quick lead hit. If you’ve ever wondered why your marketing spend isn’t giving you the results you want — or how to plan smarter, not just spend more — this episode is a must-listen. Key Takeaways: 1. Don’t Chase Leads — Build Relationships: Most contractors think marketing is ads, websites, and lead generation. Crystal explains why the strongest companies build community trust first. Sponsorships, local events, mascots, and brand touchpoints keep you top-of-mind for years — not just for one job. 2. Strategy Beats Tactics Every Time: Throwing money at ads won’t work without a plan. Crystal’s “Three Buckets” framework — Branding, Call to Action, and Cultivation — helps you place every dollar with clear expectations. Know your end goal, your messaging, and your tracking numbers. 3. Play the Long Game — But Track Everything: True growth comes from consistency, operational excellence, and knowing your numbers. Don’t cut marketing when it “seems slow.” Use data to pivot, measure, and prove what’s really working. When done right, all your pieces add up: Two plus two equals five. Follow us on Social: Facebook [https://www.facebook.com/SBEOdyssey] | Instagram [https://www.instagram.com/service_business_evolution/] | YouTube [https://www.youtube.com/@sbeodyssey] Learn more about SBE at sbeodyssey.com [https://sbeodyssey.com]

21. Why Most Contractors Lose Customers—and How to Stop It

In this episode of The Leading HVAC Podcast, Kymone sits down with serial entrepreneur and Nuve founder Ismael Valdez to explore the biggest problem facing most HVAC contractors—poor customer retention—and how to fix it. Ismael shares how he scaled NextGen Air from zero to $108M in just seven years, why most companies spend too much on marketing, and how his newest venture, Nuve, is helping contractors retain more customers with one small change. If you want to stop burning through leads and start building long-term profit, this episode is a must.Key Takeaways: * Retention Is the Real Growth Strategy: Most HVAC companies are obsessed with chasing new leads. But Ismael shows how focusing on customer retention can cut marketing spend, boost profit margins, and build a more sustainable business. * Build a Competitive Culture, Not Just a Team: High performers don’t just want a job—they want to win. Creating a pay structure that rewards performance and encourages healthy competition is the key to recruiting and keeping top talent. * Simplify Everything—Especially How People Get Paid: Whether it’s techs, CSRs, or managers, if people don’t understand how they’re paid, they won’t stay motivated. Ismael’s formula? Pay well, and make the path to more money crystal clear. Learn more at sbeodyssey.com [https://sbeodyssey.com] Follow us on Social: Instagram [https://www.instagram.com/service_business_evolution/] | Facebook [https://www.facebook.com/SBEOdyssey/]