The Marketer

#42 Solo Stove with Snoop Dog, Aussie Ads not creative enough, Kayo Content Initiative

The Marketer Podcast #42 All things marketing with Carma Levene & Clayton Smith Big Hits 1. Solo Stove back with Snoop - ‘Blunt Marketing’ https://contentmarketinginstitute.com/articles/solo-brand-blunt-marketing/ [ https://contentmarketinginstitute.com/articles/solo-brand-blunt-marketing/] New Campaign looks to flip the script, a more connected experience - https://solostove.com/ [https://solostove.com/] 2. Youtube Content initiative by Kayo - Everybody’s Game with Chloe Dalton [https://www.youtube.com/playlist?list=PLC7t68VKmtYP60wJj7Fscv6S4X-CpUoZ2] Kayo launches mini-series to address gender equity in sport - Mumbrella link [https://mumbrella.com.au/kayo-sports-launches-mini-series-to-address-gender-equity-in-sport-846730] Album Cuts ‘We’re not in a great place right now’: Telstra creative head says Australian adland is falling behind on the global stage [https://mumbrella.com.au/were-not-in-a-great-place-right-now-telstra-creative-head-says-australian-adland-is-falling-behind-on-the-global-stage-847187] Australians consider online advertising less trustworthy than traditional forms [https://mumbrella.com.au/australians-consider-online-advertising-less-trustworthy-than-traditional-forms-847360] - according to recent Kantar media reactions report Perplexity is preparing to introduce ads, will brands jump on board? [https://www.thedrum.com/news/2024/08/26/perplexity-preparing-introduce-ads-will-brands-jump-board] Events  Grill The Marketer 19 September - Get Tix [https://events.humanitix.com/grill-the-marketer]

#41 Olympics, ABC ad spend explodes, Qantas

The Marketer Podcast #41 All things marketing with Carma Levene & Clayton Smith Big Hits Grill The Marketer - Kate Kirwin Review - read the wrap [https://www.themarketer.news/post/grill-wrap-kate-kirwin-is-inspirational]  Olympics putting up mega audience numbers compared to Tokyo Adam Ferrier says some Olympics Branded Ads are too vague US numbers - link here [https://frontofficesports.com/five-reasons-2024-olympics-ratings-are-way-up/] Aus numbers - link here [https://www.mediaweek.com.au/paris-2024-olympics-tv-ratings-sunday-4-august-primetime-national-audience-back-close-to-2m/] ABC’s advertising spend skyrockets as audience numbers fall - link here [https://mumbrella.com.au/abcs-advertising-spend-skyrockets-as-audience-numbers-fall-842715] Album Cuts Qantas fallout continues, how’s the brand doing?  Former Qantas chief executive Alan Joyce's multi-million-dollar payout reduced by almost $10 million - article link [https://www.abc.net.au/news/2024-08-08/alan-joyce-multi-million-dollar-payout-reduced/104198930] May 2024 - Qantas admits to misleading customers, sold tickets on tens of thousands of flights already canceled.  REX - Also in hot water about predatory behavior towards new low cost airline Rex AI Reality Check - AI platforms are growing, Google still rules supreme - https://sparktoro.com/blog/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google/ [https://sparktoro.com/blog/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google/] 9 Network Staff went on strike on the eve of the Paris Olympics - link here [https://www.abc.net.au/news/2024-07-31/journalists-at-nine-end-pay-dispute-with-management/104167364] Events  Grill The Marketer September - Get Tix [https://events.humanitix.com/grill-the-marketer]

#40 Hawk Tuah Girl, Katy Perry & Adobe

Ep 40 - Hawk Tuah Girl, Katy Perry & Adobe Big Hits Adobe says it won’t use users data to train AI - https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly [https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly] 44% of digital advertising spend is wasted according a tool by Next&CO -   https://www.mediaweek.com.au/nextco-digital-media-wastage-q2-2024/ [https://www.mediaweek.com.au/nextco-digital-media-wastage-q2-2024/] Katy Perry’s new song tanks hard  The Guardian - Katy Perry: Woman’s World review – what regressive, warmed-over hell is this? [https://www.theguardian.com/music/article/2024/jul/12/katy-perry-womans-world-review] Pedestrian TV - Katy Perry’s New Song ‘Woman’s World’ Is Being Demolished By Critics: ‘AI-Generated Fever Dream’ [https://www.pedestrian.tv/entertainment/katy-perry-womans-world-bad-reviews/]          Hawk Tuah Girl - A New Level of Viral https://www.rollingstone.com/culture/culture-features/hawk-tuah-girl-haliey-welch-interview-1235057659/ [https://www.rollingstone.com/culture/culture-features/hawk-tuah-girl-haliey-welch-interview-1235057659/] Album Cuts Booktopia goes into administration - article link [https://www.abc.net.au/news/2024-07-03/booktopia-goes-into-voluntary-administration-bookseller-retail/104053908] Linkedin’s suggested comments are super dumb Pitching https://deathtoshitads.beehiiv.com/p/when-will-it-ever-be-good-enough [https://deathtoshitads.beehiiv.com/p/when-will-it-ever-be-good-enough] Events Grill The Marketer tonight with Young Australian of The Year Kate Kirwin - Get Tix [https://events.humanitix.com/grill-the-marketer]

#39 Calvin Klein, Lamb Ad, Fireproof Stanley, Tim the Lawnmowing Guy

Holy heck we're back for a massive 2024 of podcasts, more episodes this year than ever. Big Hits Calvin Klein  https://www.theguardian.com/commentisfree/2024/jan/09/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all [https://www.theguardian.com/commentisfree/2024/jan/09/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all] https://www.abc.net.au/news/2024-01-12/calvin-klein-fka-twigs-asa-bans-ad-response/103312674 [https://www.abc.net.au/news/2024-01-12/calvin-klein-fka-twigs-asa-bans-ad-response/103312674] Aus Day - Lamb Ad: https://www.bandt.com.au/australian-lamb-skewers-the-generation-gap-in-new-work-via-the-monkeys/ [https://www.bandt.com.au/australian-lamb-skewers-the-generation-gap-in-new-work-via-the-monkeys/] General: https://mumbrella.com.au/woolworths-and-big-w-to-ditch-australia-day-merchandise-this-year-811790 [https://mumbrella.com.au/woolworths-and-big-w-to-ditch-australia-day-merchandise-this-year-811790]   Album Cuts Cookies are crumbling finally? - https://www.adnews.com.au/news/google-s-long-goodbye-to-cookies [https://www.adnews.com.au/news/google-s-long-goodbye-to-cookies] Spam on Facebook Stanley Cup fireproof video goes to the moon - https://blog.hubspot.com/marketing/stanley-cup-car-fire [https://blog.hubspot.com/marketing/stanley-cup-car-fire] Lawn Mowing guy  https://www.instagram.com/timthelawnmowerman/ [https://www.instagram.com/timthelawnmowerman/] Yet another thing is ‘dead’ -  Haven’t heard of anything being dead this week… The Marketer tickets will be on sale SOON! - https://themarketer.news/grill-the-marketer [https://themarketer.news/grill-the-marketer]

#38 Victoria's Secret, Spotify Wrapped, Threads & Elon Craziness

The Marketer Podcast #38 We’re back! Catch Up - how ya goin We both spoke at the recent AGDA event - 72 dpi Carma presented on Designing Ads for Paid Campaigns Clay discussed Conversion Rate Optimisation on Landing Pages Big Hits Spotify Wrapped https://www.theguardian.com/music/2023/nov/30/spotify-wrapped-is-creepy-meaningless-and-shows-just-how-much-data-big-tech-has-on-you [https://www.theguardian.com/music/2023/nov/30/spotify-wrapped-is-creepy-meaningless-and-shows-just-how-much-data-big-tech-has-on-you] Victoria’s Secret walks back rebrand https://www.cmswire.com/digital-marketing/victorias-secret-rebrand-insights-lessons-from-a-billion-dollar-loss/ [https://www.cmswire.com/digital-marketing/victorias-secret-rebrand-insights-lessons-from-a-billion-dollar-loss/] Elon Musk telling advertiser to fuck off https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-fuck-yourself-destroy-x [https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-fuck-yourself-destroy-x] Funny clip: https://youtu.be/HU4T85-ebeY?si=bwt6f8f-hia6jhIj [https://youtu.be/HU4T85-ebeY?si=bwt6f8f-hia6jhIj] Album Cuts Threads a few months in https://www.socialmediatoday.com/news/instagram-chief-offers-insight-content-ranking-threads/701380/ [https://www.socialmediatoday.com/news/instagram-chief-offers-insight-content-ranking-threads/701380/] AI influencers https://www.euronews.com/next/2023/12/02/meet-the-first-spanish-ai-model-earning-up-to-10000-per-month [https://www.euronews.com/next/2023/12/02/meet-the-first-spanish-ai-model-earning-up-to-10000-per-month] https://mumbrella.com.au/is-the-future-of-advertising-fake-809776 [https://mumbrella.com.au/is-the-future-of-advertising-fake-809776] Yet another thing is ‘dead’ - Influencer Marketing edition Anti-influencer vibe going right now https://www.linkedin.com/feed/update/urn:li:activity:7133958639177920513?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7133958639177920513%29 [https://www.linkedin.com/feed/update/urn:li:activity:7133958639177920513?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7133958639177920513%29]