The Motiv

#54: The Marketing Lessons That Separated Winners from Losers In 2024

2024 brought a lot of lessons, wins and losses for business owners and marketers... So, in this weeks episode we take a look at the biggest marketing lessons we learned in this year, and how we plan to use them in 2025 to take things to the next level... And of course we want to share them with you so you can do the same! In this episode we  discuss: -Why you need to start getting better with AI (Or lose in business) -How 99% of the time the answer is simply to get better -The reason you should humble yourself, and be adaptable to succeed -What's more at bats split testing can teach you about higher conversions and sales -Why more direct response companies are adopting THIS ecom funnel structure -The #1 way to rapidly improve your marketing skills and become undeniable -How to make more money from "old tired ideas" -The reason marketing legends lost more than they won Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 [https://www.facebook.com/profile.php?id=100000071772126] -Twitter: https://twitter.com/NickBrowne_ [https://twitter.com/NickBrowne_] Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm [https://t.co/yAmWrBzG0D] -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg [https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg] -Twitter: https://twitter.com/alex_mcmahon_ [https://www.facebook.com/alex.mcmahon.370] -Instagram: https://www.instagram.com/alex.mcmahon85/ [https://www.instagram.com/alex.mcmahon85/]

#53: Create Your 2025 Marketing Plan In 55 Minutes

Different actions create different results which is why we decided to lay out step by step what actions to take to make 2025 your best year marketing and revenue wise.  We designed this episode to be tactical so you can take what we talk about and implement it in your business to scale and get a bigger ROI from your marketing.   In this episode we  discuss: -Why starting with the end in mind is priority #1  -How to reverse engineer the team you need to scale your marketing  -The reason some companies don't have to live and die by acquisition -What precentage of your revenue should come from email marketing  -Why building out a customer journey matters more now than ever -The #1 trait you need to adopt in 2025 (It's not discipline) -How to create SOPs save you time, energy and money -The difference between branded and DR marketing Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 [https://www.facebook.com/profile.php?id=100000071772126] -Twitter: https://twitter.com/NickBrowne_ [https://twitter.com/NickBrowne_] Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm [https://t.co/yAmWrBzG0D] -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg [https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg] -Twitter: https://twitter.com/alex_mcmahon_ [https://www.facebook.com/alex.mcmahon.370] -Instagram: https://www.instagram.com/alex.mcmahon85/ [https://www.instagram.com/alex.mcmahon85/]

#52: Are Marketing Agencies Dead In 2025?

The landscape of copywriting and marketing has changed a lot in the last few years, and one of those changes was the rise of marketing agencies.  A lot of freelance copywriters were sold the agency model as a business opportunity where they could sell services and get someone else to fulfill for them... And it's why so many marketing agencies flooded the market with low quality services they overcharged and underlivered on. But the market has corrected itself... So this week we chat about why a lot of marketing agencies will become obsolete in 2025. In this episode we also discuss: -Why talent is hard to find and retain in marketing agencies -How to spot a bad agency  -The reason agencies are really just recruiters and talent placement for clients -Why marketers aren't a magic bullet for companies  -What brining your marketing "in house" does for a companies growth -The reason most agencies have a 60-90 day lifecycle -How a lack of communication between agencies and companies kills their relationship -The path forward for companies that want to grow without agencies Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 [https://www.facebook.com/profile.php?id=100000071772126] -Twitter: https://twitter.com/NickBrowne_ [https://twitter.com/NickBrowne_] Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm [https://t.co/yAmWrBzG0D] -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg [https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg] -Twitter: https://twitter.com/alex_mcmahon_ [https://www.facebook.com/alex.mcmahon.370] -Instagram: https://www.instagram.com/alex.mcmahon85/ [https://www.instagram.com/alex.mcmahon85/]

#51: What The Real Legends Of Marketing Do Differently

Everyone loves the fancy tactics and strategies, but the reality is 90% of your results with marketing comes down to this one thing... Focusing on the fundamentals.  So in this episode we discuss why marketers are some of the easiest people to sell to, the reason all the legends preach the fundamentals... And we even break down step by step how to learn the fundamentals of marketing and copywriting for free on the internet today (what a time to be alive.) Plus, we talk about the top 5 people to learn from, a lesson Nick learned from a guy who had a 9 figure exit from a company and much more.  In this episode we also discuss: -A story about Dan Kennedy shocking everyone at a conference -Why marketers fall for so many biz op offers  -What you should know about all the "hacks" and "shorcuts" gurus promise -How focusing on one thing now means more cash later on -Why learning the basics is harder than chasing shiny objects all the time -The reason a guy with a 9 figure exit called every customer for years  -Where to learn about crafting better big ideas -Why every marketer needs to know their customer better than they know themselves Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 [https://www.facebook.com/profile.php?id=100000071772126] -Twitter: https://twitter.com/NickBrowne_ [https://twitter.com/NickBrowne_] Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm [https://t.co/yAmWrBzG0D] -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg [https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg] -Twitter: https://twitter.com/alex_mcmahon_ [https://www.facebook.com/alex.mcmahon.370] -Instagram: https://www.instagram.com/alex.mcmahon85/ [https://www.instagram.com/alex.mcmahon85/]

#50: How ONE Marketing Mistake Wrecked A Multi 7 Figure Supplement Brand

When a company is doing well with one product 99% of the time they should be doubling down and optimizing that product... Instead, most companies get bored and launch another product without recognizing all the money they're losing by making this error. So, in this episode we discuss a company that was doing $120,000/month from one product and instead of doubling down they got distracted, and now are struggling. Plus, we dive into how another company lost over $250,000 making the exact same mistake and trying to launch a product there was zero demand for... When their hero product was already working and starting to scale. This was more of a themed catch up than a super structured podcast, but here's a few things we chatted: -The value of singular focus for freelancers and biz owners -Why the woman in the red dress is so dangerous to business growth -What made Nick pivot away from his Med Spa marketing business -How our brains are wired for new and novel things (entrepreneur ADD) -Why a lack of focus burns employees out at companies -The unexpected costs of doing business and losing focus -What sticking to optimizing one funnel teaches you -How everyone in Austin is a "coach" or "entrepreneur" Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 [https://www.facebook.com/profile.php?id=100000071772126]-Twitter: https://twitter.com/NickBrowne_ [https://twitter.com/NickBrowne_]Connect with Alex: -Newsletter: mcmahon-consulting.ck.page/bfcm [https://t.co/yAmWrBzG0D]-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg [https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg] -Twitter: https://twitter.com/alex_mcmahon_ [https://www.facebook.com/alex.mcmahon.370] -Instagram: https://www.instagram.com/alex.mcmahon85/ [https://www.instagram.com/alex.mcmahon85/]