The Off Brand Podcast

Season 2, Episode 1: Brand Culture Matters More Than You Think (With Ralph Ardill)

Ralph Ardill is an expert consultant, a keynote speaker and an author on Brand Transformation and Experiential Design, with over 25 years of experience working with a variety of big-name brands. In the first episode of Off Brand Season 2, Ralph shares his thoughts on the changing face of brand culture, why we should be flipping the branding process on its head, and how old-school leaders need to change their approach to internal engagement, fast.

Episode 16: Nailing Brand Experience During Transformation (With Simon Milliship, Interweave Agency)

For this episode we were joined by Simon Milliship, an experienced digital business strategy and brand transformation leader with a proven track record in both B2B & B2C businesses, working with global brands such as Adidas, Ford, SAP and Motorola. His experience as a creative director and transformation expert has helped give Simon a deep understanding of what customers want, and he explains why bringing together strategy, technology, design and data could be the winning play in developing a great brand and customer experience – that delivers business value and results.

Episode 15: Why Consultancies Need to Get Creative (With Danny Fontaine, IBM)

Many consultancies tend to overlook the need for creative input on projects. Danny Fontaine, Creative Director at IBM, likes to take a slightly different approach. He explains how storytelling can add a punch to your pitch, the challenges of translating physical experiences into digital, and how taking a creative approach is always critical.

Episode 14: Cutting Through the Noise in Digital Transformation (With Ben Kay, Nohokum)

For episode 14, we were joined by Ben Kay, who has over 10 years experience of working client-side in senior positions leading digital transformation and social strategy. Ben has worked within businesses such as IBM, EE and Thames Water, helping them build meaningful and value-driven relationships with their customers by utilising new approaches to technology, and is currently in the process of launching his own business, Nohokum. Today, he shares some of his insights from his extensive career, as well as some practical steps on how to adapt and operate differently to drive customer engagement.

Episode 13: A Watershed Moment for EdTech (With Simon Carter, RM Education)

For this episode, we were joined by Simon Carter, who’s led organizations through significant change and transformation across a variety of sectors. Simon has a proven track record of accelerating business growth, from the integration and implementation of digital strategies right through to marketing rollout. In his latest role with RM Education, he has spent the last two years highlighting the need for schools to adopt technology to ensure pupils get the best education possible. He joins us today to talk about his learnings and observations as the education sector faces its biggest shake-up in decades.