The Third View

Don't waste a good crisis

In your personal life, you think about the whole. Your household, your relationships, your kids. You don't optimise one part and ignore the rest. The moment you walk into an organisation, something changes. Suddenly you're responsible for your unit, your budget, your metrics. The whole becomes someone else's problem. This episode is about that switch: why it happens, what it costs, and whether it's possible to flip it back without waiting for everything to fall apart first. The Swiss watch industry is exhibit A. The UAE leaving OPEC last week is exhibit B. The conversation goes further than both. you can find the article at bureauwo.substack.com

Electric cars lost in 1900 for the same reason most companies fail at change today

Electric vehicles had a 20-year head start in 1900. Serious investment. Fifty manufacturers. They still lost. In this episode, Erik, Janne and Manasi dig into what that means for anyone trying to do something genuinely new today. Why first mover advantage can be a trap. Why coherence beats being right. And why scale, the thing every organization is racing toward, reliably creates completely new problems. Find the article on bureauwo.substack.com

Business is having its systems thinking moment

Every company right now is asking: how does AI affect my position? It is a reasonable question. It is just not the important one. The important question is: what are the load-bearing principles that make your current business model possible? It's not your product. It's not your competitive moat. It's the larger system around it. Based on an article with the same title, published on our substack: bureauwo.substack.com

The Hidden Logic Behind Trump's Chaos

Most conversations about change give you two options: fix what's broken, or aim for something better. But what if the system itself needs to be inverted? That is what the third view is about. Each episode we take something complex, break it down into its foundational principles, that we call ‘essences’ and ask: what becomes possible once they are inverted? We published a Substack article [https://bureauwo.substack.com/p/the-hidden-logic-behind-trumps-chaos?r=61v7ie] arguing that Trump's chaos is not random. Most people are trying to understand him through one of two lenses: either, like other presidents,  he is incrementally fixing what's broken (and thats confusing because its obviously not working!), or he is charging toward some vision of MAGA destination. We think both of those lenses miss what's actually happening. What Trump is doing,  is a third thing: he is systematically inverting the load-bearing principles of the old reality. Not moving toward a new one necessarily, just dismantling the architecture of the existing one. Every action that looks erratic follows the same logic: take whatever the old reality depended on, and fundamentally change it. The article maps exactly which principles are being inverted and asks: what becomes possible in the space that opens up? That is what we are going to build on today.