The Visible Founder Podcast

Why Most CPG Founders Fail at Fundraising (And How to Fix It)

The conversation with Tom Malengo, co-founder of Brandjectory, delves into the challenges faced by CPG founders and the expectations of investors in the CPG industry. It emphasizes the importance of sustainable growth, building relationships with investors, and earning trust and credibility as a founder. Additionally, it highlights the role of education, coaching, and networking, as well as the significance of visibility and online presence in the fundraising journey. Takeaways * Investors look for sustainable growth and a well-run company, not just a great product * Building relationships with investors before asking for capital is crucial for gaining trust Chapters * 00:00 The Problem with CPG Founders * 05:58 Investor Expectations in CPG Pitches * 12:23 Earning Trust and Credibility as a Founder * 17:57 Building Relationships with Investors