The WEBB Remedy Podcast

Melodies and Messages: A Musician's Entrepreneurial Journey

Send us Fan Mail [https://www.buzzsprout.com/1837322/fan_mail/new] What happens when music meets marketing? When creativity collides with strategy? When one person masters the art of storytelling across two completely different worlds? In this episode of The WEBB Remedy Podcast, we sit down with Edith McCaskill  - AKA Deja Belle - whose discovered that whether you're crafting a melody or building a brand, it all comes down to storytelling, creativity, and collaboration. In this conversation, we explore: * How storytelling shapes both art and business * Why collaboration amplifies creative impact * The mindset shifts that unlock innovation across industries Plus, you'll hear something you won't hear anywhere else: an original song created exclusively for The WEBB Remedy Podcast. This is a conversation about finding your voice, building authentic connections, and understanding that creativity isn't confined to a single lane — it's a way of thinking that transforms everything you touch. Unisong, founded in 2026 by Edith "Deja Belle" McCaskill and Tessie Castillo, aims to foster community engagement in North Carolina through inclusive song circles and music workshops that facilitate connection, emotional expression, and personal and collective healing. Learn more about Deja Belle:  www.dejabelle.com [https://dejabelle.com/] Unisong: www.Dejabelle.com/unisong [https://dejabelle.com/unisong/] Contact Edith McCaskill for marketing needs:  EdithGMccaskill@gmail.com  * The WEBB Remedy Podcast is produced and edited by Rinnie Orr, WEBB Squared's Executive Director.  * Podcast Music by Deja Belle and Matty McCaskill.   * Our podcast studio is located at 79 West Innovation Hub in Pittsboro, NC. Support the show [https://app.autobooks.co/pay/webb-squared?qr=true&source=direct-mail-v1] Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared [https://webbsquared.org/]. Become a changemaker today! Support WEBB Squared’s annual campaign.  [https://www.zeffy.com/en-US/donation-form/changemakers-in-motion] We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

Building Freedom through Fair Work - Conversation with Alexa Grace, CEO of Lecca Service Group

Send us Fan Mail [https://www.buzzsprout.com/1837322/fan_mail/new] Have you ever had a job that paid the bills—but left you anxious, unseen, or unsure you could keep going? In this episode of The WEBB Remedy Podcast, podcast host Rinnie Orr sits down with Alexa Avery, a 23-year-old entrepreneur who turned her personal experience with job anxiety into a mission-driven business rooted in dignity and opportunity. Alexa is the founder of Lecca Service Group, a North Carolina-based company providing Airbnb property management and premium cleaning services for vacation rentals and commercial businesses across Durham, Apex, Pittsboro, Fuquay-Varina, Chapel Hill, and surrounding areas. But this conversation goes beyond cleaning and operations—it's about values. Alexa shares how she's building a company culture where people are respected, paid fairly, and supported to grow. We talk about her journey from employee to founder, how community support through WEBB Squared helped her push through imposter syndrome, and what it takes to scale with confidence while staying rooted in purpose. In This Episode, We Discuss: * How job anxiety became the catalyst for entrepreneurship * Building a business grounded in respect, fair pay, and transparency * The mindset shift from employee to founder * Navigating imposter syndrome as a young entrepreneur * How community support accelerates confidence and growth About the Guest Alexa Avery is the founder of Lecca Service Group, established in January 2025. Based in North Carolina, Lecca provides comprehensive Airbnb property management and premium cleaning services for vacation rentals and commercial businesses. Alexa's vision is to expand statewide while building a company culture rooted in dignity, transparency, and opportunity for every team member. Resources + Links Lecca Service Group [https://www.leccaservicegroup.org/]  Follow Alexa Avery [https://www.linkedin.com/in/alexa-grace-694b713b9/] Support the show [https://app.autobooks.co/pay/webb-squared?qr=true&source=direct-mail-v1] Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared [https://webbsquared.org/]. Become a changemaker today! Support WEBB Squared’s annual campaign.  [https://www.zeffy.com/en-US/donation-form/changemakers-in-motion] We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

Breaking the Cycle: How Identity Shapes Your Money Mindset

Send us Fan Mail [https://www.buzzsprout.com/1837322/fan_mail/new] What money message did you inherit — and is it helping or holding you back? In this powerful episode of The WEBB Remedy Podcast's Money Mindset Conversation Series - sponsored by PNC Bank - co-hosts Rinnie Orr and Stephanie Terry sit down with Alexa Avery, Founder of Lecca Service Group, to explore how race, class, gender, and family messaging shape what feels "normal" or "possible" financially for entrepreneurs. This conversation goes deep — unpacking the Cycle of Socialization, generational trauma, and the unique mindset barriers BIPOC founders face when it comes to funding, pricing, and asking for what they're worth. In This Episode, We Talk About: The Cycle of Socialization Around Money * How beliefs about money are shaped long before we make our first financial decision * The role of family, culture, religion, media, and social systems in teaching us what's "normal" financially * How race, class, and gender influence what people believe is financially possible * Ways to interrupt the cycle and start rewriting inherited money beliefs Key Takeaways: * Money beliefs are learned — and they can be unlearned * Breaking cycles requires both mindset work and structural support * Financial empowerment starts with awareness and community Sources: Harro, Bobbie. "The Cycle of Socialization." Readings for Diversity and Social Justice, 3rd ed., edited by Maurianne Adams, Routledge, 2000, 15–21.  [https://www.bing.com/ck/a?!&&p=5a8421eb2c69cbb29c6a84cdfa592786bb7794a7d0a8d9e39d445d83df83e100JmltdHM9MTc3NjU1NjgwMA&ptn=3&ver=2&hsh=4&fclid=1cab532e-5982-69d7-25fb-441858b868a2&u=a1aHR0cHM6Ly93d3cubmVhLm9yZy9zaXRlcy9kZWZhdWx0L2ZpbGVzLzIwMjEtMDIvQ3ljbGUlMjBvZiUyMFNvY2lhbGl6YXRpb24lMjBIQVJSTy5wZGY&ntb=1] For more information -  WEBB Squared, www.webbsquared.org, contact [https://webbsquared.org/] rinnie@webbsquared.org WEBB KiDDZ, www.webbkiddz.com [http://www.webbkiddz.com], contact stephterry@webbkiddz.com [stephterry@webbkiddz.com] Lecca Service Group, www.leccaservicegroup.org, contact [http://www.leccaservicegroup.org] alexaworksfine@gmail.com #podcast [https://www.facebook.com/hashtag/podcast?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] #podcastersunite [https://www.facebook.com/hashtag/podcastersunite?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] #podcasting [https://www.facebook.com/hashtag/podcasting?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] #podcasters [https://www.facebook.com/hashtag/podcasters?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] #podcastshow [https://www.facebook.com/hashtag/podcastshow?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] #podcaster [https://www.facebook.com/hashtag/podcaster?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] Special Thanks: This episode is sponsored by PNC Bank, proud collaborator of WEBB Squared in creating the Money Mindset Conversation Series. Support the show [https://app.autobooks.co/pay/webb-squared?qr=true&source=direct-mail-v1] Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared [https://webbsquared.org/]. Become a changemaker today! Support WEBB Squared’s annual campaign.  [https://www.zeffy.com/en-US/donation-form/changemakers-in-motion] We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

Money Mindset Makeover: Building a Business that Honors Your Worth

Send us Fan Mail [https://www.buzzsprout.com/1837322/fan_mail/new] Are you charging what you’re worth—or just what you think people will pay? In this lively episode of The WEBB Remedy Podcast Money Mindset Series - sponsored by PNC Bank - co-hosts Rinnie Orr and Stephanie Basima Terry sit down with Dr. Henry C. McKoy, President and CEO of the Carolina Community Impact Fund [https://ccifund.org/], to unpack the tricky intersection of pricing, money mindset, and entrepreneur burnout. Dr. McKoy brings a powerhouse background—from banking and entrepreneurship to teaching and public service—to help entrepreneurs rethink how they value their time, energy, and expertise. Together, the trio dives into: * The real cost of underpricing your products and services * How to calculate your true value (and stop guessing your worth) * Why burnout often starts with mindset, not workload * Practical ways to build systems, delegate, and protect your energy * How to reframe sales as service and lead with purpose Questions to reflect on while you listen: * Are you setting prices that reflect your value—or your fears? * What stories do you tell yourself about money and worth? * How can you shift from survival mode to sustainability? * What would it look like to treat sales as an act of service, not self‑promotion? * Where can you create more space for rest, strategy, and joy in your business? This episode is equal parts strategy session and mindset reset—perfect for any entrepreneur ready to stop discounting themselves and start building a business that honors both purpose and profit. Grab your favorite drink, press play, and get ready to rethink how you price, sell, and sustain your entrepreneurial journey. #podcast [https://www.facebook.com/hashtag/podcast?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] #podcastersunite [https://www.facebook.com/hashtag/podcastersunite?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] #podcasting [https://www.facebook.com/hashtag/podcasting?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] #podcasters [https://www.facebook.com/hashtag/podcasters?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] #podcastshow [https://www.facebook.com/hashtag/podcastshow?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] #podcaster [https://www.facebook.com/hashtag/podcaster?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] #nonprofit [https://www.facebook.com/hashtag/nonprofit?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] #nonprofitwork [https://www.facebook.com/hashtag/nonprofitwork?__cft__[0]=AZabDZcQt0v_EVMOF5ICpqcTVdySUnccGRwiOPTZHFPez4-i41a6bPk1fFHW9s8F-45D7wd6ihvj9xbGkeO5KkBXluKqlWT3MHPeZY3qpyeBINZQKQPuW1el8SZLvWxMYQJE0tbzKGJVZQVIAfKAbU49&__tn__=*NK-R] Special Thanks: This episode is sponsored by PNC Bank, proud collaborator of WEBB Squared in creating the Money Mindset Conversation Series. Support the show [https://app.autobooks.co/pay/webb-squared?qr=true&source=direct-mail-v1] Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared [https://webbsquared.org/]. Become a changemaker today! Support WEBB Squared’s annual campaign.  [https://www.zeffy.com/en-US/donation-form/changemakers-in-motion] We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

Squaring the WEBB: Reflections on Five Years of WEBB Squared

Send us Fan Mail [https://www.buzzsprout.com/1837322/fan_mail/new] Transitions and New Beginnings — How we are "squaring" WEBB Have you ever felt the pull to step into something new—even when it means leaving behind something you helped build? In this episode of The WEBB Remedy Podcast, we’re diving into the beauty and challenge of transitions, growth, and new beginnings within the WEBB community. Co‑founder Stephanie Terry joins us to share her inspiring journey to amplify the mission and vision of  WEBB Squared through the launch of a new B-Corp WEBB KiDDZ -  a new venture rooted in the same mission of empowerment, equity, and community impact. Together, Stephanie and Rinnie explore what it means to embrace change, honor legacy, and create space for fresh ideas to bloom. This conversation is about courage, creativity, and the power of trusting your next chapter. So grab your coffee or favorite beverage, settle in, and join us for a heartfelt dialogue about transformation, purpose, and the next evolution of WEBB Squared and the launch of WEBB KiDDZ. Support the show [https://app.autobooks.co/pay/webb-squared?qr=true&source=direct-mail-v1] Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared [https://webbsquared.org/]. Become a changemaker today! Support WEBB Squared’s annual campaign.  [https://www.zeffy.com/en-US/donation-form/changemakers-in-motion] We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.