The Write Focus w/ Hazelnut Digital

What is SEO and how to take advantage of it as a photographer?

SEO is a big topic with a lot to understand BUT, it’s an important part of upleveling your photography business. It doesn't have to be a huge, herculean task though. You can start small. In today's episode I talk about how you can get started with SEO for your photography business.  Download the FREE GUIDE: How to Write an Effective Experience Page [https://crafty-trailblazer-7462.ck.page/273ab761fc] Visit hazelnutdigital.com for more helpful resources Find me on Instagram @hazelnut.digital [https://www.instagram.com/hazelnut.digital/] Email me at kylie@hazelnutdigital.com

The profitable value of understanding your target audience as a photographer

When it comes to using marketing copy to turn those potential dream clients into dream clients who’ve signed on the dotted line and are officially in your calendar, the key is understanding WHO they are. I dive in deep to the who, the what, and the why in today's episode.  Download the FREE GUIDE: How to Write an Effective Experience Page [https://crafty-trailblazer-7462.ck.page/273ab761fc] Visit hazelnutdigital.com for more helpful resources Find me on Instagram @hazelnut.digital [https://www.instagram.com/hazelnut.digital/] Email me at kylie@hazelnutdigital.com

I switched my wedding photographer 4 months before my wedding - here's why

In today's episode I'm spilling the tea about why I switched my wedding photographer just a few short months before my wedding.  Download the FREE GUIDE: How to Write an Effective Experience Page [https://crafty-trailblazer-7462.ck.page/273ab761fc] Visit hazelnutdigital.com for more helpful resources Find me on Instagram @hazelnut.digital [https://www.instagram.com/hazelnut.digital/] Email me at kylie@hazelnutdigital.com

The photographer's secret to turning inquiries into bookings

How much does it suck to get an inquiry that seems absolutely perfect and then…crickets? Especially when those inquiries seemed like the perfect clients.  In this episode I reveal my secret to turning inquiries into actual bookings and dive deep into using copywriting to grow your photography business to new levels.  Download the FREE GUIDE: How to Write an Effective Experience Page [https://crafty-trailblazer-7462.ck.page/273ab761fc] Visit hazelnutdigital.com for more helpful resources Find me on Instagram @hazelnut.digital [https://www.instagram.com/hazelnut.digital/] Email me at kylie@hazelnutdigital.com

How to use copywriting to grow your photography business

The tough truth is, your photos are only part of what sells potential clients on booking you. I know, I know it’s not what you want to hear. Your specialty is in the pictures not the words and aren’t those pictures supposed to be worth 1,000 words anyway? Yes, your photos are gorgeous and that’s like the #1 thing that people book you for but beyond those photos, in order to get them interested, to sell them on your services, to prove that you’re the best fit for them and the solution to their problems you need to have effective copy across the board. In your social media captions, your website, your pricing guide–basically anywhere you have client messaging. Consider the copy a compliment to your photos. Like peanut butter and jelly – or in my case, chocolate and peanut butter. They just go together, making the most delicious combination that keeps them coming back. In this episode, we dive into what copywriting is, why it's important, and how to use it to grow your photography business to new levels.  Download the FREE GUIDE: How to Write an Effective Experience Page [https://crafty-trailblazer-7462.ck.page/273ab761fc]   Visit hazelnutdigital.com [//hazelnutdigital.com] for more helpful resources  Find me on Instagram @hazelnut.digital [https://www.instagram.com/hazelnut.digital/]  Email me at kylie@hazelnutdigital.com