UpYourStack

How NextRoll and HubSpot Power Smarter B2B Advertising with AI and Account-Based Targeting

In this episode of Up Your Stack, Noah Berk talks with Vibhor Kapoor, Chief Business Officer at NextRoll, the company behind RollWorks and AdRoll. Vibhor shares how their AI-driven platform delivers full-funnel, multi-channel advertising for B2B brands—and how their deep, bidirectional HubSpot integration unlocks high-impact targeting and attribution. You’ll discover how NextRoll identifies high-fit accounts, leverages a cross-device identity graph, and enables account-based marketing through machine learning and proprietary algorithms like BidIQ and InIQ. Vibhor also explains how RollWorks supports compliant advertising in a post-third-party cookie world and what’s next for AI in performance marketing. Looking to supercharge your ad performance on HubSpot? https://aptitude8.com/contact-us [https://aptitude8.com/contact-us] https://aptitude8.com/custom-hubspot-integration [https://aptitude8.com/custom-hubspot-integration] #HubSpotCrossbeamIntegration #AccountMappingForPartnerships #B2BPartnerCollaborationTools #EcosystemLedGrowthStrategy #HowCrossbeamWorksWithHubSpot

How Laxis Uses AI and HubSpot to Supercharge Revenue Teams

In this episode of Up Your Stack, host Noah Berk chats with Eric Xiao, Founder and CEO of Laxis, about how AI is reshaping sales workflows and CRM efficiency. From building an AI copilot that takes meeting notes, generates leads, and updates CRMs, to deeply integrating with HubSpot for seamless partner data sharing—Eric breaks down how Laxis is creating serious time savings and ROI for revenue teams. You’ll hear how Laxis evolved from a broad AI meeting assistant during COVID into a focused copilot for B2B sales teams, why AI should go beyond window dressing, and how integrating with platforms like HubSpot allows Laxis to be a force multiplier without disrupting workflows. Whether you're a founder, a RevOps leader, or just trying to scale your HubSpot stack smarter, this episode is packed with insights. Learn more or get support from the team at Aptitude 8: https://aptitude8.com/contact-us [https://aptitude8.com/contact-us] https://aptitude8.com/custom-hubspot-integration [https://aptitude8.com/custom-hubspot-integration] #HubSpotCrossbeamIntegration #AccountMappingForPartnerships #B2BPartnerCollaborationTools #AICRMIntegration #EcosystemLedGrowthStrategy

How Sinch and HubSpot Are Shaping the Future of Secure Business Messaging with RCS

In this episode of *UpYourStack*, host Noah Berk is joined by Alex Rhodes, Senior Partner Marketing Manager at Sinch, to explore how rich communication services (RCS) are revolutionizing the way businesses engage customers through messaging. Alex shares insights into the transition from SMS to RCS, how it enhances security, interactivity, and trust, and what it means for B2B and B2C communication. Discover how RCS enables verified business messaging with carousels, in-message purchases, and encrypted conversations—and why companies need to act now to stay ahead. The conversation also covers how Sinch integrates with HubSpot, enabling global SMS, MMS, and soon RCS and WhatsApp capabilities directly within your CRM workflows. Learn why verified business messaging is critical for your brand and how Sinch helps organizations deliver trusted, seamless communications at scale. Connect with Alex: alex.rhodes@sinch.com Learn more about Sinch:https://www.sinch.com [https://www.sinch.com] Explore HubSpot custom integrations: https://aptitude8.com/custom-hubspot-integration [https://aptitude8.com/custom-hubspot-integration] Contact Aptitude 8: https://aptitude8.com/contact-us [https://aptitude8.com/contact-us]   #HubSpotCrossbeamIntegration #BusinessMessagingSecurity #RCSMarketingTechnology #VerifiedSMSMessaging #B2BPartnerCollaborationTools

How Fellow App and HubSpot Are Powering the Future of AI-Driven Meeting Productivity

In this episode of UpYourStack, Noah Berk chats with Aydin Mirzaee, CEO and co-founder of Fellow App, about transforming workplace meetings with AI. Discover how Fellow is more than a call recorder—it's an AI meeting assistant that supports before, during, and after meetings, helping teams stay accountable, streamline collaboration, and integrate seamlessly with platforms like HubSpot. Aydin shares his journey from selling Fluidware to leading Fellow, highlights how hybrid work reshapes meetings, and dives into Fellow’s privacy-first approach to note-taking and CRM integration. Learn how companies are adopting AI chiefs of staff to boost productivity and how Fellow App uses the HubSpot integration to auto-log notes, update CRM fields, and drive alignment across customer-facing teams. Explore the future of B2B meetings and how AI is redefining how teams work. Connect with Aydin: https://fellow.app Learn more about Aptitude 8 custom HubSpot integrations: https://aptitude8.com/custom-hubspot-integration Need help optimizing your tech stack? https://aptitude8.com/contact-us #HubSpotCrossbeamIntegration #AIChiefOfStaff #B2BPartnerCollaborationTools #DataEscrowForCRM #EcosystemLedGrowthStrategy

How Crossbeam and HubSpot Drive Smarter B2B Partner Collaboration

In this premiere episode of Season 3, Noah Berk, Co-CEO of Aptitude 8, sits down with Bob Moore, Co-founder and CEO of Crossbeam, to dive into the evolution of B2B partnerships. Bob shares his entrepreneurial journey from founding RJMetrics and Stitch Data to building Crossbeam—a revolutionary partner data sharing platform. Learn how Crossbeam solves the critical "data escrow" problem in account mapping, making B2B partner collaboration secure, scalable, and impactful. Bob also breaks down how the HubSpot Crossbeam integration enables smarter go-to-market strategies, why ecosystem-led growth is reshaping the future of SaaS, and how AI is transforming partnership roles. Whether you're in sales, marketing, operations, or partnerships, this episode delivers actionable insights into building better B2B ecosystems. Learn more: Contact Aptitude 8: https://aptitude8.com/contact-us [https://aptitude8.com/contact-us] Custom HubSpot Integrations: https://aptitude8.com/custom-hubspot-integration [https://aptitude8.com/custom-hubspot-integration] #B2BPartnerCollaboration #HubSpotCrossbeamIntegration #EcosystemLedGrowth #PartnerDataSharing #AccountMappingForPartnerships