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Viibrook

Podcast de Viibrook

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Viibrook: The podcast that ignites your brand strategy and fuels sustainable growth. Join your hosts, as they unpack the secrets to building a brand that captivates your target audience and sets your business apart in a crowded marketplace. On this show, you’ll discover: ●The power of strategic branding: Learn why branding is more than just a logo—it’s the soul of your business, influencing every interaction a customer has with your company. ● Data-driven decision making: Ditch the ”gut feelings” and embrace a data-driven approach to understanding your customers, refining your offerings, and making smart business decisions. ● Crafting an irresistible Unique Value Proposition: Uncover what makes your product or service truly special and communicate its value in a way that resonates with your ideal customers. ●Mastering the art of customer loyalty: Discover how to cultivate lasting relationships with your customers and transform them into raving fans who keep coming back for more. ●Navigating the ever-changing market landscape: Stay ahead of the curve as we explore market trends, identify emerging opportunities, and equip you with the tools to adapt and thrive in a dynamic business environment. Get ready for actionable advice, inspiring stories, and insightful interviews with industry experts. Subscribe now and unleash the full potential of your brand!

Todos los episodios

15 episodios

Portada del episodio How 5 Small Branding Mistakes Killed a 5 Billion Dollar Luxury Company

How 5 Small Branding Mistakes Killed a 5 Billion Dollar Luxury Company

SSENSE filed for bankruptcy in August 2025 after collapsing from a 5 billion dollar valuation in just 4 years. As a branding consultant, I analyzed exactly what went wrong and identified 5 fatal mistakes that destroyed this luxury fashion giant. This deep dive covers their targeting strategy failures, pricing disasters, leadership bottlenecks, operational breakdowns, and strategic positioning errors. Learn how small branding decisions compound into massive business failures and discover the lessons every company needs to avoid making these same deadly mistakes. Perfect for entrepreneurs, business owners, marketers, and anyone interested in luxury retail strategy, brand management, and case studies of major corporate collapses. I break down the specific data behind their 28 percent revenue decline, vendor payment issues, customer service failures, and how competitors like Mytheresa succeeded while SSENSE failed. This analysis includes insights from former employees, industry experts, and financial data to show exactly how seemingly minor strategic errors can destroy billion dollar companies in the luxury ecommerce space.

29 de ago de 2025 - 6 min
Portada del episodio A Brand Story

A Brand Story

Vibbrook is a podcast that explores the power of brand storytelling.   In each episode, the we break down what makes a great brand story and offers practical advice on how to craft one for your own business. The podcast goes beyond the basics of marketing and explores the deeper emotional connections that brands can make with their audience.   We use real-world examples, like luxury yacht companies and high-end kitchen wear brands, to illustrate the concepts discussed. The podcast emphasizes the importance of understanding your audience, identifying your unique value proposition, and staying authentic to your brand's mission.   Key takeaways from Vibbrook include:   ● A brand story is the emotional core of a company and connects with the audience.   ● It's important to understand the audience on a deeper level, including their hopes and dreams.   ● A brand's unique value proposition should go beyond listing features and benefits, and focus on the "why" behind the brand.   ● Authenticity is crucial in today's world, where consumers are bombarded with marketing messages.   ● A brand story can be structured like a hero's journey, where the customer is the hero and the brand is the guide.   ● Crafting a brand story is an ongoing process that involves listening to audience feedback.

6 de nov de 2024 - 5 min
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

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