Who Won The Week

Beer Brands Score Big During Summer Soccer and Tennis

Summer is heating up, and nothing goes down cooler than an ice cold beer — or at least that’s how consumers are responding to ads during Copa America, Wimbledon, and Euro 2024. On our new Who Won the Week, EDO Content Marketing Manager Aaron Taube and VP of Client Development Will Price take a look at the strategies Coors, Corona, and Miller Lite are using to drive engagement with a young, diverse audience during the summer tournament season. Plus, we discuss the most effective auto ads of the year so far, with an analysis of how brands like Buick and Lexus are reframing their brand propositions and rolling out new vehicles. Show us some love, see all the ads, and let us know what YOU think on social here [https://www.linkedin.com/feed/update/urn:li:activity:7216799557614010368]

The Bear Is Back — And A Recap of NBA Finals Advertising

The NBA and NHL Finals are over, and prestige TV is heating up. On the new Who Won the Week, we break down the brands that won big en route to the Boston Celtics’ 18th NBA title and look forward to the highly anticipated third season of The Bear. Join EDO Content Marketing Manager Aaron Taube and VP of Brand Partnerships Rebecca Sandidge as they dive into the data to reveal how the likes of Taco Bell, Burger King, Kia, Hyundai, and State Farm are making waves with effective TV advertising. All that, plus Rebecca’s reaction to her beloved C’s taking home the O’Brien trophy. 2:04 - NBA Finals ads deliver 40x the impact of an average primetime ad 4:10 - Taco Bell outperforms average NBA Finals advertiser by 66% 5:22 - State Farm outperforms average NBA Finals advertiser by 157% 6:00 - The Bear returns for its third season on Hulu 8:10 - Burger King ads during The Bear reruns on FX were 45% more effective than the  average advertiser running during the program Show us some love, see all the ads, and let us know what YOU think on social here [https://www.linkedin.com/feed/update/urn:li:activity:7211481650084413441]

America’s Pastime Goes Global, and The World’s Games Grow in the U.S.

Summer in the U.S. means three things: frozen treats, baseball … and cricket? On the new Who Won the Week, EDO content marketing manager Aaron Taube and VP of client development Will Borba take a look at Major League Baseball’s jaunt to London, the T20 Cricket World Cup on Long Island, and the globalization of U.S. sports media consumption. How are quick-serve restaurant (QSR) brands like Dairy Queen, Taco Bell, and KFC driving consumer engagement with MLB advertising? Could cricket become the new F1? And what’s the next big advertising event on the MLB calendar? Get the answers to these questions and more on the new Who Won the Week! Time Stamps: 0:56 - London Series ads outperform MLB average during both games 3:38 - MLB hosts special game June 20 at Negro Leagues ballpark in Birmingham, AL. 5:16 - QSR brands Taco Bell, Dairy Queen, and KFC drive results with MLB advertising 7:25 - T20 Cricket World Cup continues trend of international sports coming to the U.S. 11:28 - Streamers drive adoption of new sports with engaging reality series Show us some love, see all the ads, and let us know what YOU think on social: here [https://www.linkedin.com/feed/update/urn:li:activity:7206702668604395521]

Summer Movie Season Heats Up

Summer movie season is heating up, and Who Won the Week has all the latest on how major studios are looking to bring consumers out to the theaters despite a thinner-than-usual slate of blockbusters. This week, EDO Content Marketing Manager Aaron Taube is joined by our General Manager of Studio Analytics Steve Siskind to discuss the pros and cons of marketing movies at a time when strike-related production delays have created more space on the calendar between major releases.  On our new episode, we look back at Disney’s success with Kingdom of the Planet of the Apes and look ahead to its efforts to make an event out of Inside Out 2 — with an assist from the Disney marketing machine and partners like McDonald’s. We’ll also look at how Universal Pictures has teamed up with partners like NBA star Nikola Jokić and LEGO in the run-up to its hotly anticipated Despicable Me 4. All that, plus a look ahead to the Fall movie season on the new Who Won the Week! 1:02 - Studios look to thrive during early summer season with fewer blockbusters 4:21 - Garfield scores big with family, international movie-goers; If continues holding strong 5:29 - Kingdom of the Planet of the Apes stands out as May’s biggest hit 6:36 - Deadpool vs. Wolverine, Inside Out 2, Despicable Me 4 headline as season ramps up 7:40 - Inside Out 2 and Despicable Me 4 start marketing early to turn their films into cultural events 10:20 - Studios wait until next year for a return to pre-pandemic box office success 11:42 - Steve’s pick for a sleeper hit? Smile 2. Show us some love, see all the ads, and let us know what YOU think on social: ⁠here [https://www.linkedin.com/feed/update/urn:li:activity:7204175605473378304]

How L’Oréal, Poppi, & T-Mobile Are Driving Powerful Engagement on SNL and The Voice

We all know that live sports are the bedrock of modern TV advertising, but there’s plenty of other places brands can go to reach large, highly engaged audiences during live programming. On our new episode of Who Won the Week, we dive into two of them: The Voice and Saturday Night Live. This week, EDO content peddler Aaron Taube is joined by our VP of Brand Partnerships Rebecca Sandidge to discuss why live, non-sports programs like these are so crucial to the modern media plan, and how brands like Poppi, T-Mobile, and L’Oréal are using these shows to drive the online consumer engagements that are most predictive of future sales. All that and more, on this week’s Who Won the Week! Time Stamps: 1:03 - Why SNL, The Voice, and other live, non-sports programs are crucial to the modern TV media plan 2:05 - Ads on SNL are 42% more likely to drive consumer engagement than the average broadcast ad 3:35 - L’Oréal skin care ads on SNL are 46% more effective than the average SNL advertiser 4:25 - T-Mobile wireless ads are 38% more effective than the average SNL advertiser 5:46 - The Voice is 40% more engaging than the average broadcast program 6:40 - Poppi ads on The Voice are 4x more engaging than the average Poppi ad Show us some love, see all the ads, and let us know what YOU think on social: here [https://www.linkedin.com/posts/edo-inc_who-won-the-week-52924-how-lor%C3%A9al-poppi-activity-7201948198981033985-hqKj?utm_source=share&utm_medium=member_desktop]