Digital Customer Journeys: Growth Marketing for Founders and Business Owners

How to Measure Marketing ROI When You're Not a Marketer

Send us Fan Mail [https://www.buzzsprout.com/2437780/fan_mail/new] In this conversation, Femi Olajiga discusses how to measure marketing ROI effectively, especially for those without a marketing background. He emphasizes the importance of understanding marketing as a discretionary cost, the differences in language between marketing and finance teams, and the common pitfalls in marketing metrics. Olajiga highlights key metrics that matter to finance teams, such as customer acquisition costs and payback periods, and stresses the importance of brand investment. He also addresses common miscalculations in marketing and the need for clear communication between marketing and finance to ensure effective marketing strategies. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

The 10-Step Google Ads Audit I Used to Get a Lead Gen Website 90% More Leads

Send us Fan Mail [https://www.buzzsprout.com/2437780/fan_mail/new] In this episode, Femi Olajiga discusses a comprehensive 10-step Google Ads audit process tailored for small business owners. He emphasizes the importance of conversion tracking, account structure, search term reports, negative keywords, budget allocation, bidding strategies, keyword match types, ad copy, and landing page optimization. The goal is to empower business owners to effectively manage their Google Ads and increase lead generation by up to 90%. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

How a Website Redesign Drove a 90% Increase in Appointment for a Private Clinic.

Send us Fan Mail [https://www.buzzsprout.com/2437780/fan_mail/new] In this episode, Femi Olajiga shares a detailed case study on how a website redesign for a private clinic led to a 90% increase in appointments. He discusses the initial challenges faced by the clinic, the strategies implemented to enhance user experience, optimize navigation, and improve the homepage for better conversions. Femi emphasizes the importance of understanding customer journeys, effective email marketing, and removing friction points in the booking process. The episode concludes with key takeaways and an invitation for listeners to connect for further assistance. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Website Redesign Process Most Business Owners Skip

Send us Fan Mail [https://www.buzzsprout.com/2437780/fan_mail/new] Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Financial Services Marketing Audit: I Audited an Insurance Business. (Here's What I Found)

Send us Fan Mail [https://www.buzzsprout.com/2437780/fan_mail/new] Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.