Forsidebilde av showet In Good Space

In Good Space

Podkast av Alisa Sparks

engelsk

Business

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Les mer In Good Space

In Good Space explores the business behind home staging and interior design.Hosted by Alisa Sparks, founder of Linden Creek, the show breaks down what it takes to build a profitable, scalable creative company in the home industry.Episodes cover staging strategy, real estate marketing, pricing, systems, team growth, and franchising, grounded in real-world experience.Homeowners, real estate agents, builders, staging professionals, and entrepreneurs exploring franchise opportunities will gain a clearer understanding of how successful staging and design companies are built.

Alle episoder

26 Episoder

episode Home Staging Consultation Tips Every Stager Needs cover

Home Staging Consultation Tips Every Stager Needs

We share a staging consultation that went wrong and the exact language shift that transformed how we talk to sellers. We reframe staging as marketing, not design judgment, so our feedback builds trust, reduces stress, and helps homes show their best.  • why sellers react emotionally to staging feedback  • the “store away” phrasing that keeps respect intact  • giving the why so recommendations feel logical  • using the compliment sandwich to prevent defensiveness  • protecting the seller’s trust in their real estate agent  • framing the walk-through with a marketing mindset  If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.  If you found this useful, subscribe to the channel. More conversations like this are coming! Support the show [https://www.buzzsprout.com/2595735/support]

19. mai 2026 - 9 min
episode What It Really Takes To Support An Entrepreneur Spouse cover

What It Really Takes To Support An Entrepreneur Spouse

Being married to an entrepreneur is a real commitment to speed, pivots, and a future you can’t fully see yet. We talk through how we stay aligned as Linden Creek grows, and what grace, sacrifice, and shared mission look like in real life. • the surprise of entrepreneurial speed and fast decision-making  • the hardest part no one talks about, uncertainty and constant change  • using grace to stay steady when the pace feels relentless  • being the wind at your spouse’s sail instead of an obstacle  • admiration for bold vision and the tension of “never good enough”  • the exhausting reality of supporting the visionary and the team  • sacrifice, deferred gratification, and reinvesting in the business  • turning “your mission” into “our mission” for long-term momentum  If this was helpful, please subscribe! Support the show [https://www.buzzsprout.com/2595735/support]

12. mai 2026 - 13 min
episode Why We Expanded Beyond Home Staging And How It Changed Everything cover

Why We Expanded Beyond Home Staging And How It Changed Everything

Betting our whole income on one service leaves us one market swing away from a real crisis, especially in real estate. We walk through how staging evolved into interior design and why having both creates stability across boom and bust cycles.  • real estate market swings as an unavoidable reality for service businesses  • how staging conversations naturally open the door to interior design  • losing builder and agent staging demand when homes sell too fast  • homeowners choosing to stay put and investing in design instead of moving  • staging and design as counterbalances across economic seasons  • diversification as a strategic playbook rather than doing everything  • questions to pressure-test risk exposure and add a second revenue stream  Love design, but think like a business owner? If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.  If you found this episode useful, share it with somebody who's in the early stages of building.  Support the show [https://www.buzzsprout.com/2595735/support]

8. mai 2026 - 7 min
episode Three Smart Questions To Ask Before Buying A Franchise cover

Three Smart Questions To Ask Before Buying A Franchise

We break down the three questions franchise buyers often fail to ask, starting with whether a model works for average owners or only top performers. We also share what real franchisor support looks like and how to judge lifestyle fit before you commit to a long-term deal. • Asking whether the franchise model is profitable for average owners • Using the bell curve to understand franchisee performance • Looking for real support systems after the sale • Building community through coaching calls and mastermind sessions • Expecting the franchisor to evolve the model and seek franchisee buy-in • Checking lifestyle fit, work-life harmony, and long-term goals • Thinking early about an exit strategy and what “success” means Thanks for listening today! If this is something that interests you as you're pursuing your franchise opportunities and journey, and Linden Creek is one that might spark your interest, definitely reach out. You can check us out at lindencreek.com/franchise.  Support the show [https://www.buzzsprout.com/2595735/support]

28. april 2026 - 12 min
episode How To Grow A Home Staging Business Through Real Relationships cover

How To Grow A Home Staging Business Through Real Relationships

“Digital is dead” sounds scary until you realize what it frees you to do: stop chasing clicks and start building a business people actually talk about. We dig into what we’d focus on first if we were launching a home staging or interior design business from scratch today, and why relationship building beats paid ads for long-term, repeatable growth. If you’ve felt like Meta ads and Google paid search don’t hit like they used to, you’re not imagining it. The online space is louder, more expensive, and harder to win with pure spend.  We break down grassroots marketing in plain terms: show up, network, and have authentic conversations that aren’t sales pitches. The three questions that change everything are simple but powerful: what keeps you up at night, how can I make your life better, and how can I help propel your business. For home staging marketing and interior design lead generation, we explain why real estate agents and builders are often the best “hub” relationships to build first, even if your end goal is more design work. Realtors know who is moving and what they need, and that referral web can fuel steady projects.  We also talk through the common fear of hearing “no.” The fix is to stop asking for the sale too early and focus on becoming useful: improving listing photos, supporting tough client moments, and making your partners look good. Over time, staged homes become your live portfolio, other agents see your work in person, and word of mouth starts compounding into a true referral snowball. If you’re in the early grind, this is your reminder: you’ve got this, and the labor pays off. Subscribe, share this with a business owner who needs it, and leave a review with the relationship-building tactic you’re trying next. Support the show [https://www.buzzsprout.com/2595735/support]

21. april 2026 - 8 min
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