Long Now

Eric Ries: Incorruptible by Design

What if we redefined “profit” as maximizing human flourishing? Eric Ries has seen the corrosive effects of shareholder primacy at every company he’s worked with. Mission-driven companies, however, are the outliers: demonstrating stronger profits, better talent, and deeper loyalty. So why don't we build differently? In the long arc of economic history, our current definitions of profit and value are relatively new, held in place by normative consensus. But we can flip the script. By using what Ries calls “mission transmission,” we can build companies around a coherent set of values, where profit becomes the natural extension of those values, rather than the only goal. “Start with the thing you have the most agency over," he said. "You can decide the purpose of your work.” We built this system, Ries urged, so we can rebuild it better.

Melody Jue: Ocean Memory

The ocean is not empty. It is a vast storage facility of memory agents. Ocean bodies use the chemical signatures of seawater for memory and intelligence in ways we can barely imagine. In her Talk, Melody Jue said our struggle to understand ocean memory comes from our terrestrial bias. This bias shapes what we try to protect and the technologies we develop. We must, she said, “deterritorialize the sensorium.” For example, the vertical depths of the Pacific carry thermal signatures of ancient ice ages. Arctic glaciers are laced with matrices of microbes retaining genes from before the Great Oxidation Event. Whale songs are also memory agents, passed down through generations, preserving the cultural histories of the planet's largest creatures. Corals hold memory, too. Those exposed earlier to changing ocean pH are more resilient to acidification. Meanwhile, human cultural memory is in danger of disappearing alongside these ecosystems. Jue pointed to Indigenous and traditional environmental knowledge at risk, like the Ama divers’ fishing tradition, as abalone populations drop. To better translate the ocean sensorium, Jue worked with interdisciplinary artists, musicians, divers, and researchers to develop soundscapes that help us “smell” with our ears, remapping chemosensation through synesthesia. Don’t miss the moment in the Talk where she plays two original music pieces that use the density and flow of sound to mimic chemical gradients of seawater. “The ocean teaches us humility,” Jue concluded. “It makes us confront our preconceptions about the planet and sensation.”

Stefan Sagmeister: Finally, something good.

"The world is terrible, and the world is better," Stefan Sagmeister said. "Both can be true." It all depends on perspective. In his Long Now Talk, Finally, something good, Sagmeister urged us to zoom out. The faster the news cycle spins, and the more we scroll, the more we catastrophize. Meanwhile, the things that improve tend to do so slowly and quietly. In this visually stunning talk, Sagmeister takes us on a journey through his body of work, transforming long-term data on human progress into striking works of art.

Indy Johar: Civilizational Optioneering

Indy Johar pointed to the first photographs of the whole Earth taken from space. “This was the moment the planet became self-aware." This planetary consciousness came with new responsibility, he argued. The task before us is not simply to survive, but to reimagine civilization as a planetary project. As climate and ecological instability creates extreme whiplash effects, we will find it increasingly difficult to predict, prepare, or govern at a global scale. And as artificial intelligence reshapes labor and value, Johar urged us all to reevaluate what it means to be human. So what does that require in a time of such intense, cascading volatility? Indy’s answer is civilizational optionality: the breathing room that keeps futures open when shocks compound and our fates are systematically coupled. As humans, we can't know everything — it's a cognitive impossibility. “But there is a beautiful liberation in accepting our partial knowing,” he said. Reframing this limitation as possibility opens us up to more curiosity and “ways of being that are about tenderness, tentativeness, and care.” Johar imagines a future that leverages human–machine systems that expand our civilizational capacity for complex discourse and problem solving. Intelligence, in this view, is a conversational field: a meta-capacity for coordination, dialogue, and collective sense-making across sectors, species, and systems. Climate cascades will not be local; our planetary fates are entangled. Meeting this reality demands an approach to civilization that is capable of responding to volatility and holding uncertainty. As Johar said with a smile: “It is time to have a fucking worldview.”

Kate Crawford: Mapping Empires

Kate Crawford’s Long Now Talk traces an historical arc from Renaissance perspective to AI image models, illustrating how shifts in representational power shape empires, economies—even our shared sense of reality. During the talk, Crawford gives a tour through her detailed artwork Calculating Empires. Through examples ranging from Liebig’s critique of agriculture “robbing” soil nutrients, to Faraday’s latex insulation that devastated rubber forests, Crawford shows how technologies have long created “metabolic rifts”: systems that extract more than they regenerate.  Don't miss the closing Q&A, where host Kevin Kelly asks Crawford what responsible, non-extractive AI might look like.