Marketing & Mochas

EP14. Lead Gen vs. Demand Gen: The Growth Playbook, With Lee Gannon, Cognism

In this episode, I sit down with Lee Gannon, Senior Demand Generation Manager at Cognism, to explore how we can make the switch to a demand generation approach to drive measurable results.  By the end of this episode, you’ll learn: * Why it’s not “lead gen versus demand gen” and how the two fit together * Lee’s framework for a winning demand gen strategy: create, capture, and convert * How to measure success (and why MQLs should be an indicator, but not the goal)  If you’re ready to reach your full potential, this episode will give you the tools to build a demand gen motion that generates pipeline and close deals, and sets your business up for sustainable growth. Don’t miss this conversation - it will change the way you think about marketing. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

EP13. Stop Calling it ABM, With Ingrid Archer, SPOTONVISION

In this episode, I’m joined by Ingrid Archer, Managing Partner and B2B Marketing Strategist at SPOTONVISION, to discuss what’s new in the ABM world and how AI can supercharge your marketing strategy.  By the end of this episode, you’ll learn: * Why it’s time to stop calling it Account-Based Marketing, and what to call it instead * How to integrate ABM into your broader marketing mix without siloing it * Ingrid’s framework for a winning ABM strategy, from aligning with sales to measuring success  * How to use AI to scale your ABM efforts, without losing your human touch.  If you’re working with complex deals, long sales cycles, or high-value accounts, this episode will help you shift from tactical marketing to deliver real measurable impact.  Don’t miss this episode!  ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

EP12. Copy that Convert, with Ekaterina (Sam) Howard

In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel. By the end of this episode, you’ll learn: * How to optimise each page in your buyer journey, from demo requests to homepages * The importance of aligning customer-facing teams to build messaging that resonates * Sam’s four-step framework for conversion copywriting: research, draft, test, and measure * How to get to know your audience beyond demographics, by listening to what they actually say If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today. 🎧 Listen now! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

EP11. The Power of Branding, with Natasha Rahman, Snap

In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy. By the end of this episode, you’ll learn: * How branding can shorten your sales cycle by building trust and credibility early on * Why branding and lead generation work better together, not in silos * The three Cs for a successful campaign: clarity, consistency, customer-centricity * How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift  If you're building, or rebuilding, a brand, this episode is full of actionable insights. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

EP10. Rebranding Journey & Lessons Learnt, with Adinda Rosyadha, IPM

In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way. By the end of this episode, you’ll learn: * Why authenticity matters - how to position your brand based on real strengths rather than overpromising * The importance of clear brand guidelines so all teams can align their messaging with the rebrand * How to measure rebrand success, from key metrics to customer perception shifts If you're considering a rebrand, this episode is packed with actionable insights. 🎧 Listen now! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.