Marketing Signals

Break the Attribution Mold: Challenge Outdated Models to Drive Better Decisions

In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Madan Bharadwaj, Founder and CEO of M^2. M^2 is a marketing and attribution community and marketplace that helps professionals learn how to challenge outdated attribution models and make more informed marketing decisions. With a background in data science, Madan sets himself apart with his pragmatic approach to attribution. Madan and Matt discuss approaches to working with clients, common attribution myths, open source MMM tools, and more. Learn how to see past attribution trends and use data to understand how to better market your business.  Learn more about post-purchase surveys with Fairing: https://fairing.co/ [https://fairing.co/]  Follow Madan on LinkedIn: https://www.linkedin.com/in/madanbharadwaj/ [https://www.linkedin.com/in/madanbharadwaj/]  Learn more about M^2: https://msquared.club/ [https://msquared.club/]

Rebuild Your Measurement Stack: From Vanity Metrics to Incrementality

In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Andrew Covato, Founder and Managing Director of Growth by Science. Growth by Science is an ad tech and measurement consulting company helping advertisers draw better measurements from their data. Matt and Andrew discuss how Growth by Science builds their measurement stacks, the common mistakes Andrew sees clients make, and how he goes about building effective marketing experiments. Tune in to learn how to shift your focus from vanity metrics to incremental data and learn how you’re already paying a “tax” for your marketing strategy.  Learn more about post-purchase surveys with Fairing: https://fairing.co/  Learn more about Growth by Science: https://growthbyscience.com/ Follow Andrew Covato on LinkedIn https://www.linkedin.com/in/andrewcovato/

Upgrade Your Measurement with Brand Surveys

In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks with QRY CEO Samir Balwani about the benefits of brand tracking. Brand tracking helps businesses measure brand awareness and opinions on brands from the wider market. Combined with post-attribution survey data, brand tracking can help companies learn the characteristics that consumers see in their brand and which attributes drive purchasing. Scale your brand with full-funnel media with QRY: https://www.weareqry.com/ [https://www.weareqry.com/] Follow Samir Balwani on LinkedIn: https://www.linkedin.com/in/samirbalwani/ [https://www.linkedin.com/in/samirbalwani/] Learn more about post-purchase surveys with Fairing: https://fairing.co/ [https://fairing.co/]