MSP Growth Engine with Andy Sherman

Ep 8: Global Capacity Centers Aren’t Just for Big Tech Anymore with Prakash Chaudhari

Think global capacity centers are only for Fortune 500s? Think again. In this episode, Prakash Chaudhari of Wednesday Technology breaks down how growth-stage MSPs can now build, operate, and eventually own their own GCCs—without the massive capital outlay. In this episode, you will be able to: • Understand why white-label outsourcing limits long-term growth • Learn how an OPEX-based GCC model boosts scalability and valuation • See how to build IP through automation, AI, and SOPs • Explore the full lifecycle of the Build-Operate-Transfer approach • Discover how GCCs can solve talent gaps and unlock new services Tune in to this episode of MSP Growth Engine to find out how forward-thinking MSPs are scaling smarter with GCCs. #MSPGrowth #TechOperations #GlobalTeams #MSPValuation #ScaleSmarter

Ep 7: Why Exit-Ready MSPs Outperform with Dr. Michael Corey

Building to Sell—Why Exit-Ready MSPs Win, Even If They Never Exit In this episode of the MSP Growth Engine Podcast, Andy Sherman sits down with Dr. Michael Corey, COO of LicenseFortress and a serial MSP founder, to break down what it really means to build an MSP for long-term value—and why the best-run firms are always ready to sell, even if they never do. In this episode, you will be able to: • Understand why “building to sell” means better margins, better operations, and better decisions • Learn how market timing (like the rise of AI) can dramatically shift your valuation • Discover how a recurring revenue mindset transforms your business model • Avoid common pitfalls of vendor licensing that lead to million-dollar mistakes • Get real talk on how technologists can evolve into strategic business operators Ready to build a business buyers want—even if you’re not planning to sell? Listen now on Spotify, Apple, or your favorite podcast platform. #MSPGrowth #MSPValuation #ExitReady #RecurringRevenue #WhitmanAdvisory

Ep 6: AI’s Hidden Dangers and How to Fix Them with Antti Reijone

Generative AI is revolutionizing productivity—but at what security cost? In this episode of the MSP Growth Engine podcast, Andy Sherman talks with Antti Reijonen, CEO of NROC Security, about how MSPs and enterprises can enable safe AI usage without sacrificing speed or creativity. If your clients are using ChatGPT, Copilot, or Gemini, this is a conversation you can’t miss. In this episode, you will be able to: • Understand the risks of shadow AI in everyday business use • Learn why personal data is frequently leaked in prompts—without users realizing • Explore NROC’s no-plugin, AI-aware proxy solution for secure GenAI adoption • See how AI guardrails can empower, not punish, employees • Discover how MSPs can monetize AI governance and become trusted advisors Listen now and help your clients stay compliant, competitive, and future-ready! #MSPGrowthEngine #AICompliance #GenerativeAI #CyberSecurity #MSPStrategy

Ep 5: Sales Playbooks that Talk Back: How AI is Changing the Game with Drew Williams

Is your sales playbook gathering digital dust? In this episode of the MSP Growth Engine Podcast, Andy Sherman sits down with Drew Williams of SalesPlaybookBuilder.com to explore how AI is transforming the old PDF-style playbook into a smart, dynamic, real-time sales engine. In this episode, you’ll be able to: • Understand the limitations of traditional sales playbooks • Discover how AI-powered assistants help reps prep smarter and faster • Learn how to build consistency across your sales team • See how roleplaying and coaching can now happen on demand • Explore real-world use of ChatGPT for sales enablement Listen now and learn how to future-proof your MSP’s sales strategy! #MSPGrowthEngine #SalesEnablement #AIinSales #MSPMarketing #SalesPlaybooks

Ep 4: Cracking the Outbound Code: Segments, Signals, and Strategy

Is outbound really dead—or just done wrong? In this episode of The MSP Growth Engine Podcast, Andy Sherman sits down with Craig Cohen, CEO of FreshBrain Marketing, to break down what still works in outbound—and how MSPs and B2B firms can fix what’s broken. If your cold emails aren’t converting, this one’s for you. In this episode, you will be able to: • Discover why segmentation is the #1 driver of outbound performance • Understand how to structure emails for mobile behavior and attention spans • Learn how to overcome decaying engagement rates (including IP rotation tips) • Explore high-impact offers that actually get clicks—hint: it’s not your eBook • Find out how AI, webinar snippets, and peer framing can supercharge results Listen now and crack the outbound code!