The Business Case For Women's Sports

Ep. #191 The WNBA at 30: Inside the League’s Breakout Growth Era ft. Colie Edison

In episode 191 of 🎙️The Business Case For Women’s Sports, presented by Ally [https://bit.ly/48ryr9p], Caroline sits down with Colie Edison, the Chief Growth Officer at the WNBA. As the league tips off its 30th season, it’s entering its most powerful growth era yet, driven by record media deals, rising valuations, and unprecedented demand. From a $3.1B media rights deal to the Golden State Valkyries becoming the first billion-dollar franchise in women’s sports, the WNBA is proving that women’s sports aren’t just culturally relevant – they’re commercially undeniable. In this episode, hear from Colie on: * 📺 How increased visibility is breaking the cycle that held women’s sports back for decades * 📈 Why the league is turning cultural momentum into enterprise value growth * 🤝 How partnerships have evolved from “experiments” to core strategy * 🚀 Why “it’s not really a why anymore – it’s a when” to invest in the WNBA More from GOALS [https://goals-sports.com/] * Follow GOALS on Twitter: @goals_sports_ [https://twitter.com/goals_sports_] * Follow GOALS on Instagram: @goals_sports_ [https://www.instagram.com/goals_sports_/?hl=en] * Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports [https://www.linkedin.com/company/goals-sports] * Shop: goals-sports.com/shop [https://goals-sports.com/collections/all]

Ep. #190 Inside the Launch of the NWSL’s Boston Legacy FC, ft. Jennifer van Dijk

In episode 190 of 🎙️The Business Case For Women’s Sports, presented by Ally [https://bit.ly/48ryr9p], Caroline welcomes Jennifer van Dijk, the Team President of the Boston Legacy FC [https://bostonlegacyfc.com/].  The NWSL expansion club is already off to a strong start in its inaugural season – from playing its first home match in front of 30,207 fans at Gillette Stadium to quickly establishing itself as one of the most exciting new teams in women’s sports. From stepping into the role mid-launch to building a franchise from the ground up, Jennifer shares a behind-the-scenes look at: * ⚽️ What it takes to bring a pro women’s sports team to life * 💚 How to navigate the complexities of launching in a competitive market like Boston, * 🦢 The journey of rebuilding the club’s brand through deep community engagement. More from GOALS [https://goals-sports.com/] * Follow GOALS on Twitter: @goals_sports_ [https://twitter.com/goals_sports_] * Follow GOALS on Instagram: @goals_sports_ [https://www.instagram.com/goals_sports_/?hl=en] * Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports [https://www.linkedin.com/company/goals-sports] * Shop: goals-sports.com/shop [https://goals-sports.com/collections/all]

Ep. #189 How UC Berkeley Is Rewriting the Playbook on Women’s Health & Athletic Performance, ft. Janet Napolitano

In episode 189 of 🎙️The Business Case For Women’s Sports, presented by Ally [https://bit.ly/48ryr9p], Caroline sits down with Janet Napolitano – former U.S. Secretary of Homeland Security under President Obama and Founder of the UC Berkeley Center for Security and Governance. Secretary Napolitano is now leading one of the most important (and overdue) initiatives in women’s sports: closing the data gap in women’s health and performance. The Women’s Health and Performance Initiative (WHPI) [https://live-cspberkeley.pantheon.berkeley.edu/womens-health-and-performance/] at UC Berkeley is using secure, real-time data to better understand women’s bodies, improve performance, and reduce injury. For decades, the vast majority of sports science research has been built on men – leaving women athletes underserved at every level. In this episode, Secretary Napolitano breaks down: * 📊 Why the lack of data on women’s bodies is one of the biggest gaps in sports science today * 🧠 How WHPI is using real-time physiological and neurological data to build predictive models for injury prevention and performance * 💡 How data-driven insights can inform smarter policy, better healthcare, and long-term outcomes for women More from GOALS [https://goals-sports.com/] * Follow GOALS on Twitter: @goals_sports_ [https://twitter.com/goals_sports_] * Follow GOALS on Instagram: @goals_sports_ [https://www.instagram.com/goals_sports_/?hl=en] * Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports [https://www.linkedin.com/company/goals-sports] * Shop: goals-sports.com/shop [https://goals-sports.com/collections/all]

Ep. #188 How WeCOACH Is Investing In Women Coaches At All Levels In All Sports, ft. Vanessa Fuchs

In episode 188 of 🎙️The Business Case For Women’s Sports, presented by Ally [https://bit.ly/48ryr9p], Caroline interviews Vanessa Fuchs – the CEO of WeCOACH [https://wecoachsports.org/], a nonprofit dedicated to recruiting, advancing, and retaining women coaches across all levels of sports. When it comes to women in coaching, the numbers tell a story that’s impossible to ignore. Before Title IX, more than 90% of women’s collegiate teams were coached by women.  Today? ➡️That number has dropped to just ~41%. In this episode, Vanessa breaks down: * 🚧 The biggest barriers preventing women from entering & staying in coaching * 🤝 How WeCOACH is supporting women through programming, advocacy, and initiatives like National Women Coaches Day, in partnership with Hudl * 💼 The business case for investing in women coaches – and why it’s essential to the long-term growth of the entire women’s sports ecosystem More from GOALS [https://goals-sports.com/] * Follow GOALS on Twitter: @goals_sports_ [https://twitter.com/goals_sports_] * Follow GOALS on Instagram: @goals_sports_ [https://www.instagram.com/goals_sports_/?hl=en] * Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports [https://www.linkedin.com/company/goals-sports] * Shop: goals-sports.com/shop [https://goals-sports.com/collections/all]

Ep. #187 How StubHub Is Leaning Into The Surging Demand For Women’s Sports, ft. Jill Gonzalez

In episode 187 of 🎙️The Business Case For Women’s Sports, presented by Ally [https://bit.ly/48ryr9p], Caroline interviews Jill Gonzalez – the Head of Consumer, Product & Tech Communications at StubHub. StubHub has officially launched HerSportsHub [https://7cf38683.streak-link.com/CyxYS_vnp2BN3FR-iQbWD3Q2/https%3A%2F%2Fwww.stubhub.com%2Fhersportshub%2F] – the first dedicated women’s sports ticket destination in the resale industry – creating a centralized, one-stop shop for fans to discover and attend women’s sports events across leagues like the WNBA, NWSL, and PWHL. StubHub launched the platform after seeing a strong demand for women’s sports, like the demand for PWHL tickets jumping 252% on StubHub during the 2026 Winter Olympics.👀 In this episode, Jill breaks down: * ⏰ Why StubHub saw the opportunity (and urgency) to build a dedicated women’s sports platform * 🎟️ How HerSportsHub reduces friction in the fan journey by centralizing supply * 🚀 Why accessibility – making women’s sports easier to find and attend – is one of the most powerful growth levers in the industry More from GOALS [https://goals-sports.com/] * Follow GOALS on Twitter: @goals_sports_ [https://twitter.com/goals_sports_] * Follow GOALS on Instagram: @goals_sports_ [https://www.instagram.com/goals_sports_/?hl=en] * Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports [https://www.linkedin.com/company/goals-sports] * Shop: goals-sports.com/shop [https://goals-sports.com/collections/all]