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Trendy Words

Podkast av Andrew Monro

engelsk

Business

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Les mer Trendy Words

Welcome to Trendy Words, the podcast about words and phrases that are popular in business and marketing, but are often misleading, meaningless, or outright bullshit. We talk about these words and what we could be writing or saying instead that is more effective.

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13 Episoder

episode Episode 13: "Exclusive" with Sarah Stiffin cover

Episode 13: "Exclusive" with Sarah Stiffin

Far too often, "exclusive" isn't exclusive. It's a word that *sounds" good, which leads some to thinking that sounding good is all that is required to sell something. That probably worked at a time when exclusive usually carried meaning. But if that that time existed, it's long past. It's slapped on every marketing email, flyer, and phone pop-up, and there is almost never anything exclusive, nothing to feel special about. But that doesn't mean exclusive can't be rehabilitated. I sit down with email marketing strategist Sarah Stiffin on where it all went wrong for poor little 'exclusive,' and what we can do to restore real meaning to the word. Sarah's LinkedIn: https://www.linkedin.com/in/sarahstiffin/ Sarah's Instagram: @sarahstiffin

19. mai 2026 - 30 min
episode Episode 11: "Elevate" with Olga Pope cover

Episode 11: "Elevate" with Olga Pope

So much of our culture and formal education has encouraged and rewarded us to use "fancy" words when explaining things -- words that show off our education, make us feel sophisticated and important. But almost all of this notion fails when it comes to marketing, and it's a challenging process to unlearn that way of thinking about words. Olga Pope has raised picking fights over this kind of overly ornamental language to almost an art form, and today she's taking aim at one of the common and bland words you see, especially in ad marketing: "Elevate." It sounds elegant, but in usage, often means almost nothing more than "better in some kind of fuzzy way" Olga's website: https://www.olgapope.com/ Olga on LinkedIn: https://www.linkedin.com/in/olga-pope-436b...

12. des. 2025 - 30 min
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