How Much Do Influencers Actually Make? Brittany Paige Reveals the Real Numbers (Instagram, TikTok & Brand Deals)
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Everyone assumes that if you have a million followers, you're rich. But what's the actual number hitting your bank account every month? In this episode, Brittany Lane gets brutally honest with viral meme creator Brittany Paige about the real money behind being an influencer — and the answers might genuinely surprise you.
Brittany Paige breaks down exactly what Instagram paid her as she grew, why she still hasn't quit her day job, and why she's terrified to rely on it full time. They also get into TikTok's shifting pay structure, why creators in Canada get almost nothing from Instagram, and what it actually feels like to know the tap could turn off at any moment.
But this episode isn't just about money. It's about the fear that stops women from even starting — and the mindset shift that changes everything. Brittany Paige shares what she'd tell her pre-viral self, why your niche doesn't have to look like anyone else's, and the unglamorous, hilarious reality of creating content in your car at midnight with a three-week-old Chick-fil-A cup as a prop.
If you've ever wondered whether the influencer life is actually worth it — or whether you're already too late to start — this episode will reset how you think about it.
Topics: how much do influencers make, Instagram creator pay, TikTok creator fund, influencer income, how to make money on Instagram, social media monetization, brand deals, content creator salary, how to start as an influencer, female creator, meme creator, Brittany Paige, fear of starting, authenticity on social media, Instagram algorithm 2026, finding your niche, self improvement women, female entrepreneur podcast