For Podimo Germany we’re looking for a Paid Performance Marketing Manager who works closely with the Head of Marketing to build, execute and optimise our growth strategy across the funnel. As a fundamental member of the German Marketing Team you report directly to the Head of Marketing and work closely with your cross-functional team members from the global and local marketing, partnerships and content teams. Together with your team your task is to drive growth initiatives with a main focus on the Paid Social Platforms. We have a large base of famous creators, exciting stories and beautiful content to work with in our effort to promote Podimo. We keep the gap between insight and implementation very small. Therefore we are looking fast thinkers who want to learn & adapt quickly and work in a data-oriented culture of fast iteration.
What you'll do:
Full ownership of execution, planning and optimization of our paid social efforts
Build and manage other paid performance channels
Own & implement systematic tests of commercial messaging, creatives, audiences, new channels together with design & content teams to ensure rapid growth and incremental CAC improvement
Manage & optimise owned media channels (Website, SoMe)
Monitor relevant KPIs (e.g. CPA, Return on AdSpend) and conduct deep analyses to increase performance
Set up & manage ongoing testing roadmap, strategic and operational projects
Who you are:
You have a passion for marketing and ambitious growth targets. You have a deep understanding of growing a digital business. In previous jobs you've worked with content marketing and optimising paid digital campaigns to perform at their best. You are also a profile who thrives in a dynamic, creative work environment and who would love to be part of a start-up that is rapidly expanding all over Europe ... and soon beyond!
Successfully managed seven figure marketing budgets
At least 3 years hands on experience in Performance Marketing and data-driven brand building
Flexibility, quick comprehension and structured way of working.
Strong understanding of data is required for doing the proper analysis and test & learn optimisation
ASO, SEO, CRO etc. experience is a plus
Experience with mobile marketing (programmatic, attribution, retention, cohorts) is a plus
Passionate & knowledgeable about podcasts, audio content, media and entertainment is a big plus
Who we are:
Podimo is a platform for podcast lovers and audio content creators. Our app puts a world of podcasts at listeners’ fingertips, and our revenue share model means that creators are rewarded for making content that people want to hear – whether they have a massive following or a niche audience. Podimo is a brand-new ecosystem for podcasts, where creators and their content are at the center.
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