DEATS with Deanna: Discussions around Food & Entrepreneurship

2026 Trends Dietitian Businesses Must Be Ready For

What does it really take to grow a business in 2026 without burning out, sounding like a bot, or building something you secretly hate managing? In the first official episode of 2026, I'm breaking down the real trends I'm seeing across entrepreneurship, marketing, and the dietitian space straight from the front lines of my own seven-figure business. This isn't AI-generated predictions or recycled internet advice. It's an honest look at what actually worked in 2025, what didn't, and what will matter most going forward. If you're a dietitian, health entrepreneur, or service-based business owner who wants to stop chasing trends and start building something sustainable, this episode is your roadmap. Tune in to hear: * Why lean businesses (not bloated teams) will win in 2026 * The myth of "just posting" and why you need a multi-pronged marketing ecosystem * How to generate leads beyond Reels and Stories * Why sounding like a real human (not a bot) is essential for trust and connection * The niches that are still booming (and why niching deeper beats being a generalist) * How to strengthen your brand to compete with telehealth platforms and big companies * What it really takes to build autonomy, flexibility, and long-term pricing power Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

How This Dietitian Built a Group Program While Working Telehealth w/ Morgan Yarborough

What does it actually look like to build a six-figure nutrition business in your very first year as a dietitian—while juggling multiple jobs, battling self-doubt, and trying to create a program women actually want? Today, I sit down with metabolism dietitian and OEA alum Morgan Yarborough for a powerful conversation on entrepreneurship, niche clarity, and the mindset shifts that took her from overwhelmed to fully booked. Morgan shares her journey from almost becoming a nurse, to skipping the traditional clinical path entirely, to building a thriving online coaching business rooted in metabolism, body recomposition, and helping women finally understand why their bodies feel like they're fighting them. Together, we unpack exactly how she niched down, refined her messaging, and launched her first group program—all while working three jobs and navigating an emergency appendix surgery. We also dive into the real behind-the-scenes of launching with a small audience, how she overcame the "no one will buy from me" fear, and the moment she realized her program was changing women's lives at a level she didn't expect. If you've ever wondered whether you know "enough," whether your niche is too saturated, or whether your audience is too small to sell…this episode is your proof that you can build something bigger than you think. This conversation is equal parts strategy, mindset, and pure permission. If you've been craving clarity, confidence, and a reminder that your work matters, Morgan's story is going to light you up. Tune in to hear: * How Morgan skipped clinical, trusted her gut, and built a six-figure business her first year as an RD * The exact niche shift that transformed her marketing—and her confidence * Why her first group program sold out with only 1,300 followers * The surprising mindset block keeping most women stuck in metabolism & body recomposition work * How understanding metabolic adaptation became the breakthrough her clients desperately needed * The moment Morgan realized her program was changing women's lives far beyond the gym or the plate * Why she's walking away from corporate telehealth in 2026—and betting on herself instead Connect with Morgan: Instagram: https://www.instagram.com/fitxmo_the_rd/ [https://www.instagram.com/fitxmo_the_rd/] Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

Trends for 2026 that you need to hear before planning your year with Jasmine Star

What does it actually take to grow a business in 2026, especially when the algorithm changes daily, your niche feels crowded, and you're trying to scale without burning yourself to the ground? Today, I sit down with powerhouse entrepreneur, keynote speaker, and mentor Jasmine Star for a raw conversation on marketing, mindset, and what it really looks like to build an empire with intention. Jasmine pulls back the curtain on her journey from law school dropout to wedding photographer to multi–seven-figure CEO, sharing the exact principles she uses to help women hit consistent 10K months and beyond. Together, they break down why messaging matters more than ever, how niching is non-negotiable, and why selling gets a whole lot easier when you stop trying to be palatable and start being you. They also dig into the biggest marketing trends coming in 2026, from the rise of "entrepreneurs with influence" to the shift toward one-to-one responsiveness and why being interesting (not just informative) is now essential for growth. This conversation is equal parts strategic and soul-level—exactly what you'd expect from Jasmine. If you've ever wondered how to market smarter, stand out in a noisy digital world, or take action without waiting for everything to feel "perfect," this episode will light a fire under you. Tune in to hear: * How Jasmine went from zero camera experience to building a six-figure business in a year * The three biggest mistakes keeping women from consistent 10K months—and how to fix them * Why "messaging, niche, and sales" are the holy trinity of business growth * The 2026 trends every entrepreneur needs to know (including the 3 R's: Royalty, Responsiveness & Random) * Jasmine's unconventional approach to burnout—and the surprising mindset shift that pulled her out of it * What it really looks like to build authority online without pretending to love social media Connect with Jasmine: Instagram: https://www.instagram.com/jasminestar/ [https://www.instagram.com/jasminestar/] Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

How My Osteopenia Diagnosis Transformed the Way I Run My Business (and Eat)

Ever had a moment where your personal health forces you to rethink everything about how you're working, eating, and building your business? That was my reality this year. In this episode, I'm opening up about my unexpected osteopenia diagnosis in my thirties—how it shook me, what it revealed about my past with disordered eating, and why it's reshaping the way I run my business heading into 2026. The truth? Even when you think you're the "healthy one," your body keeps the receipts. And sometimes the wake-up call isn't just physical—it highlights the patterns you've carried into entrepreneurship too: overworking, restricting rest, people pleasing, trying to control every detail, and pushing beyond what's sustainable. If you're navigating your own wake-up call—physical, emotional, or entrepreneurial—this episode will help you rethink how you're supporting yourself, how you're building, and what gets to change from here. Tune in to hear: * How years of restriction, stress, and "doing it right" showed up in my bone health * The emotional unraveling of realizing discipline doesn't equal immunity * The surprising connection between burnout, under-fueling, and stalled business growth * The shifts I'm making now—from minerals and lifting heavy to boundaries, planning, and ease-first selling * Why simplifying your offers and regulating your nervous system matter more than ever going into 2026 Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

The Most Honest Conversation on Nutrition Entrepreneurship You'll Hear This Year w/ Abbey Sharp

Feeling stretched thin by the pressure to "do it all" online? In this episode, we're pulling back the curtain on what the creator landscape really feels like in 2025. I'm sitting down with world-renowned dietitian and mega-creator Abbey Sharp, who's built a multi-platform empire over 14 years… and is finally saying the quiet part out loud: the hustle, the burnout, the imposter syndrome, the pressure to keep performing. From navigating criticism to building multiple income streams to launching a supplement company with integrity, Abbey is as transparent as it gets and her honesty in this conversation is a breath of fresh air for any entrepreneur who's ever questioned whether they can keep up. Tune in to hear: * What it actually takes to stay relevant in a changing media landscape (and why so many early creators disappeared) * The emotional and mental cost of content creation and how Abbey is redefining her 2026 goals after burnout and a cancer diagnosis * The truth about monetization: what's still working, what's dead, and what she'd never recommend starting in 2025 * The supplement industry secrets she learned building her brand and why transparency matters more than ever * How to navigate criticism, protect your mental health, and build a business that feels sustainable * The one thing she wishes more dietitians understood about charging for their expertise * The behind-the-scenes realities of launching books, running teams, and staying human while leading a massive online brand Connect with Abbey: Instagram: https://www.instagram.com/abbeyskitchen [https://www.instagram.com/abbeyskitchen] YouTube: https://www.youtube.com/channel/UCKLz-9xkpPNjK26PqbjHn7Q [https://www.youtube.com/channel/UCKLz-9xkpPNjK26PqbjHn7Q] TikTok: https://www.tiktok.com/@abbeyskitchen?lang=en [https://www.tiktok.com/@abbeyskitchen?lang=en] Website: https://www.abbeyskitchen.com/ [https://www.abbeyskitchen.com/] Pre-order your copy of Abbey's newest book: https://www.abbeyskitchen.com/hunger-crushing-combo/ [https://www.abbeyskitchen.com/hunger-crushing-combo/] Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]