DEATS with Deanna: Discussions around Food & Entrepreneurship

Clients Ghosting, Growing Families & Real Talk About Business

What do you do when brand deals fall through, clients ghost you, and you start wondering… is it me? Behind the scenes of the last few weeks, things have felt heavy. Two brand partnerships pulled out last minute. A six-year partnership ended. Clients committed and backed out. Someone said she was ready to buy… and then disappeared without a word. In this episode, I'm sharing what it really looks like to build a seven-figure brand when success and rejection coexist in the same week. This is a conversation about business resilience, brand volatility, human inconsistency, online trust, and what it means to build something sustainable in 2026 and beyond. Tune in to hear: * What it feels like when brand partnerships pull out unexpectedly * Clients committing, paying, and then wanting to back out * The emotional impact of being ghosted after a sales call * Business rejection versus personal identity * Why success and disappointment can coexist in the same season * The pressure of decision-making in motherhood * The future of online brands in the AI era * Why likes don't matter but trust does * Selling on social media in 2026 and what's shifting * Building resilience instead of reacting to rejection * Why mentorship matters most during uncertain seasons Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

From $6K Months to $17K Months as a Clinician

What happens when you stop building your business the way everyone else says you should—and fully own your niche and your voice? In this episode, I sit down with Sarah Louie, aka The Hip Doc Sarah, to talk about what it really looks like to niche down, simplify your offers, and build a profitable online practice as a physical therapist. Sarah shares how she transitioned from traditional clinic work to online coaching, let go of a draining low-ticket membership, and created consistent $15–20K months by clarifying her messaging and selling with confidence—not complexity. We also unpack identity, comparison, and vanity metrics—especially navigating business growth while being married to an influencer—and what it means to build something that's profitable, sustainable, and fully yours. If you've ever worried your niche is too specific or your audience is too small, this conversation will challenge that narrative in the best way. Tune in to hear: * Why Sarah chose to specialize in labral tears and hip injuries—and how niching down increased her impact * What wasn't working in her membership model and why she let it go * The exact shifts that helped her move from $6K months to consistent $17–20K months * How simplifying her funnels and talking about her offer changed everything * Why client wins and clear messaging convert better than complicated strategy * What it really means to feel like a CEO instead of "just" a provider * How building predictable revenue created emotional stability—not just financial growth * Why a smaller audience can actually create deeper connection and stronger sales Connect with Sarah: @TheHipDocSarah Grab her free Empowered Runners Checklist—a quick, powerful breakdown of the top things she looks for in women who are truly ready to run strong: https://legacyrehabandperformance.com/empowered-runners-checklist [https://legacyrehabandperformance.com/empowered-runners-checklist] Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

Why This Dietitian Wrote the PCOS Book She Needed Years Ago w/ Cory Ruth

What happens when a dietitian gets tired of watching misinformation, fear tactics, and half-truths shape how women understand their bodies—and decides to write the book she wishes she'd had at diagnosis? In today's episode, I'm welcoming back Cory Ruth for an honest, empowering conversation about PCOS, body literacy, and why she believes understanding your physiology is one of the most powerful things you can do for your health. Cory is a registered dietitian, PCOS specialist, entrepreneur, and now author of PCOS Is My Power, a science-backed, no-BS guide designed to help women stop feeling broken and start feeling informed. We talk about what actually pushed Cory to write this book (spoiler: it wasn't a branding move), the four-year journey from idea to publication with a major publisher, and why dietitians—not doctors with nutrition agendas—need to be leading these conversations. Cory pulls back the curtain on the publishing process, the myths she's most passionate about dismantling, and how PCOS can become a catalyst for deeper self-trust instead of shame. This conversation goes far beyond nutrition rules. We unpack hormones, cycles, insulin resistance, endocrine disruptors, exercise myths, and the cultural narratives that leave so many women blaming themselves for symptoms they were never taught to understand. Cory also shares why she believes PCOS can actually be a turning point for long-term health, not a life sentence—and how education creates leverage, not fear. If you've ever felt overwhelmed by conflicting advice, dismissed by providers, or unsure who to trust when it comes to PCOS, this episode is going to feel like a deep exhale. Tune in to hear: * Why Cory felt called to write PCOS Is My Power and what was missing from existing PCOS books * What women were never taught about their cycles, hormones, and body literacy—and why it matters * The biggest nutrition and fitness myths harming women with PCOS right now * How insulin resistance, cortisol, and gut health actually connect to PCOS symptoms * Why PCOS isn't a character flaw, weight issue, or personal failure * How Cory reframes PCOS as a source of agency, clarity, and long-term health empowerment * What writing a book taught her about expertise, credibility, and betting on yourself as an entrepreneur Connect with Cory: Instagram: https://www.instagram.com/thewomensdietitian/ [https://www.instagram.com/thewomensdietitian/] Website: https://www.thewomensdietitian.com/ [https://www.thewomensdietitian.com/] PCOS Is My Power Book: https://www.thewomensdietitian.com/pcos-is-my-power [https://www.thewomensdietitian.com/pcos-is-my-power] Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

The Conversations Happening in 7-Figure Rooms

What actually happens inside a room full of women earning seven figures? In this episode, I'm sharing behind the scenes from my second experience attending a seven-figure mastermind hosted by Jasmine Star and how different it felt from the first time she entered the room. From imposter syndrome and comparison to confidence, clarity, and calm...this episode breaks down the biggest lies women believe about scaling, success, and what it really takes to build a sustainable seven-figure business. Tune in to hear: * What shifted between my first and second time in a seven-figure mastermind * Why no one in the room was asking how to make more money and what they were asking instead * The biggest myth about scaling (hint: it's not more complexity) * Why most seven-figure businesses are built on one core product, one focus * How identity shifts often happen before revenue catches up * What it means to be underearning and why so many women are stuck there * How calm, decisiveness, and risk-taking show up differently at higher levels * Why personal brand is becoming one of the least risky assets you can build * The real conversations happening behind the scenes about time, sustainability, and exit strategies Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

2026 Trends Dietitian Businesses Must Be Ready For

What does it really take to grow a business in 2026 without burning out, sounding like a bot, or building something you secretly hate managing? In the first official episode of 2026, I'm breaking down the real trends I'm seeing across entrepreneurship, marketing, and the dietitian space straight from the front lines of my own seven-figure business. This isn't AI-generated predictions or recycled internet advice. It's an honest look at what actually worked in 2025, what didn't, and what will matter most going forward. If you're a dietitian, health entrepreneur, or service-based business owner who wants to stop chasing trends and start building something sustainable, this episode is your roadmap. Tune in to hear: * Why lean businesses (not bloated teams) will win in 2026 * The myth of "just posting" and why you need a multi-pronged marketing ecosystem * How to generate leads beyond Reels and Stories * Why sounding like a real human (not a bot) is essential for trust and connection * The niches that are still booming (and why niching deeper beats being a generalist) * How to strengthen your brand to compete with telehealth platforms and big companies * What it really takes to build autonomy, flexibility, and long-term pricing power Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]