Good Business

In this episode of the Good Business Podcast, host Illana Burk delves into the concept of 'bread and butter' offers—the reliable and consistent products or services that sustain your business. She shares her personal journey from web design to partnership coaching, highlighting the importance of these core offerings and their role in creating a stable and meaningful business foundation. Illana also reflects on the significance of simplicity and sustainability over scalability, and how evolving your main offerings can lead to continued growth and success. For more details, visit illanaburk.com [https://illanaburk.com]. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.com [https://illanaburk.com] On TikTok: @illanaburk [https://www.tiktok.com/@illanaburk] On Insta: @illanaburk [https://www.instagram.com/illanaburk]

In this episode, host Illana Burk discusses implementing strategic pivots within your business. Catering to solopreneurs and small business owners, Illana explores how to recognize the need for significant changes, crystallize your unique value proposition, and align your vision with current market trends. The episode features case studies like Instagram and Netflix, emphasizing the importance of adaptability and data-driven decisions to ensure long-term growth and sustainability. Learn about evaluating core business aspects, gathering customer feedback, and maintaining consistent communication to make your transitions smooth and successful. Transform business challenges into growth opportunities with these expert strategies and tips. For more details, visit illanaburk.com [https://illanaburk.com]. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.com [https://illanaburk.com] On TikTok: @illanaburk [https://www.tiktok.com/@illanaburk] On Insta: @illanaburk [https://www.instagram.com/illanaburk]

In this episode, we’re talking about decision-making. Specifically, how do you decide where to put your energy around self-promotion when resources feel limited and it feels like you need to be everywhere all at once? For more details, visit illanaburk.com [https://illanaburk.com]. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.com [https://illanaburk.com] On TikTok: @illanaburk [https://www.tiktok.com/@illanaburk] On Insta: @illanaburk [https://www.instagram.com/illanaburk]

Welcome back to the Good Business Podcast! In this episode, host Illana Burk delves into the concept of credibility—what it is, why it's essential, and how to establish and maintain it, especially in an era rife with misinformation, deepfakes, and AI. The discussion highlights a personal anecdote from TikTok that sparked introspection on her own credibility and digital footprint. She underscores the importance of a strong online presence, both for content creators and business owners, and offers actionable steps for evaluating and enhancing one's professional credibility. For more details, visit illanaburk.com [https://illanaburk.com]. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.com [https://illanaburk.com] On TikTok: @illanaburk [https://www.tiktok.com/@illanaburk] On Insta: @illanaburk [https://www.instagram.com/illanaburk]

In this episode, Illana Burk challenges the relentless chase for 'more' typically associated with business success. She discusses the pervasive culture of endless growth driven by capitalism and its impact on small business owners and entrepreneurs. Instead, Illana advocates for redefining success by embracing the idea of 'enough,' which involves understanding personal values, making informed decisions, and building a sustainable and fulfilling business. She shares practical steps and personal experiences to illustrate how fundamentally changing one's mindset can lead to a more balanced and rewarding life. Tune in to explore how you can shift your focus from perpetual growth to finding true purpose and satisfaction in your business. For more details, visit illanaburk.com [https://illanaburk.com]. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.com [https://illanaburk.com] On TikTok: @illanaburk [https://www.tiktok.com/@illanaburk] On Insta: @illanaburk [https://www.instagram.com/illanaburk]