Healthcare Marketing Underground

Media, media, content, and more media. With 2016's SHSMD Connections in the books, Chris Bevolo and our own Kriste Goad are joined by special guest Vivian Schiller, editor-in-chief and head of Weber Shandwick’s Mediaco practice. The trio unpacks and explores a presentation Vivian gave during SHSMD — media, content, and the importance of omni-channel storytelling. Chris reveals the Chicago restaurant with a view that is sure to make you scream “Holy Buckets!” Find out why Vivian thinks the power has shifted from the publisher to the platform in parallel with the rise of mobile. Which sources do Chris, Kriste, and Vivian trust most when it comes to content? Tune in to find out. http://mediaco.webershandwick.com

It wasn't just a one-time fluke — the Healthcare Marketing Underground really has returned with another special guest. Chris Bevolo is joined by Jill Austin, chief marketing officer at Vanderbilt University Medical Center, to preview their upcoming SHSMD Connections speaking session. The duo dives deep into the change healthcare organizations are experiencing through the lens of Jill's experience at VUMC. In 2015, what began as an intense three-day visioning process turned into a year-long effort to reengineer the organization’s entire approach to marketing communications. Over the course of a year, the team continued to reconstruct their approach to marketing — evaluating and evolving their department structure, professional development program, and marketing plan. Listen in as we reveal Jill's link to Andy Griffith and learn about her background in classical vocal music. Show Links SHSMD Session — Reengineering Marketing for the New Healthcare World [http://www.shsmd.org/conference/16/attendees/concurrent.shtml#reengineering] Blog — Healthcare Marketers — It's Time for a New Rallying Cry [https://thinkrevivehealth.com/2016/07/healthcare-marketers-time-new-rallying-cry/] ReviveHealth at SHSMD Connections [https://thinkrevivehealth.com/event/shsmd-connections-2016-2/]

After an eight-month hiatus, the Healthcare Marketing Underground is back! Join Chris Bevolo, Chris Boyer, and special guest Lindsay Resnick (who recently joined ReviveHealth [https://thinkrevivehealth.com/news/revivehealth-expands-executive-team-veteran-healthcare-marketer/]) for a special SHSMD edition of the podcast. You'll hear more about Lindsay's background before the gang dives deep into 2016's SHSMD Connections — tips and tricks for attendees on how to get the most out of the conference. Plus, find out which word the team designates as the "hipster beard" of healthcare marketing terms. SPOILER ALERT: If you watch HBO's "The Night Of," there's a major spoiler around the 32-minute mark. Show Links Resnick's SHSMD Session | Going All The Way: Health Systems as Health Insurers [http://www.shsmd.org/conference/16/attendees/concurrent.shtml#going] Bevolo's SHSMD Session | Reengineering Marketing for the New Healthcare World [http://www.shsmd.org/conference/16/attendees/concurrent.shtml#reengineering] Bevolo's Reengineering Blog | Healthcare Marketers — It's Time for a New Rallying Cry [https://thinkrevivehealth.com/2016/07/healthcare-marketers-time-new-rallying-cry/] Roger Jansen's SHSMD Session (Sponsored by ReviveHealth) | Developing an Ecosystem of Health [http://www.shsmd.org/conference/16/attendees/keynote-cluster.shtml]

Join Chris Bevolo, Chris Boyer, and Dana Weymouth for an end of the year special of the Healthcare Marketing Underground podcast. The gang takes a look at Google Zeitgeist, explores healthcare trends from 2015, and makes predictions for the biggest television show of 2016. Tune in for this special edition episode! http://www.modernhealthcare.com/article/20151219/MAGAZINE/312199988 https://www.google.com/trends/topcharts#date=2015&geo=US&cid

Join Chris Bevolo, Chris Boyer, and Dana Weymouth for a Christmas Special as they come to you from states of Denial, Delusion, and Confusion. In this episode, the trio covers the advance of facial-recognition technology in advertising, how worried we should be about artificial intelligence, and the age-old debate of whether American Christmas ads possess an emotional dissonance their U.K. counterparts lack. All this and more! http://www.theatlantic.com/entertainment/archive/2015/09/when-ads-start-watching-you-back/408076/ http://www.adweek.com/news/advertising-branding/why-arent-christmas-ads-big-deal-us-they-are-uk-168273 https://www.youtube.com/watch?v=60kn1weBK8M