The Psychology of Copywriting

Connect With Austin: Jarvis website – jarvis.ai [https://www.jarvis.ai/] Email – austin@javis.ai [austin@jarvis.ai] Jarvis FREE Trial jarvis.ai/free-trial [https://www.jarvis.ai/free-trial] Austin's Instagram: instagram.com/austindistel [https://instagram.com/austindistel]

Connect w/ Geoff on Instagram: Send a message on IG – instagram.com/geoffkullman [https://instagram.com/geoffkullman]

Lisa McGuire is a business growth strategist, storyteller, podcaster, and award-winning communicator. Lisa’s love for knowledge led her to start her career in education that eventually led her to become one of the founders of a startup that grew to $20M in revenue. When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018. Today, she helps coaches, consultants, and professional service providers differentiate by integrating who they are into their business through strategy and storytelling. Connect With Lisa: Lisa’s website – lisamcguire.com [https://lisamcguire.com/] Instagram – @iamlisamcguire [http://instagram.com/iamlisamcguire] Linkedin https://www.linkedin.com/in/lisa-mcguire [https://www.linkedin.com/in/lisa-mcguire/] Facebook: https://www.facebook.com/iamlisamcguire [https://www.facebook.com/iamlisamcguire] Lisa’s podcast: Your Passion, Purpose, & Personal Brand w/ Lisa McGuire [https://podcasts.apple.com/is/podcast/welcome-to-your-passion-purpose-and-personal-brand/id1592213066?i=1000539831004] Lisa's resource: The Essential Guide to Start Telling Your Story [https://thediyframework.com/storyweb] Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com

Mentioned In Episode: * 6P Sequence Masterclass [https://learn.copywritingmadesimple.com/6p-masterclass] * How To Stand Out In A Crowded Certified Market [https://learn.copywritingmadesimple.com/how-to-stand-out-in-a-crowded-certified-market]

**DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW** [https://geoffkullman.com/archetypes] What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one? Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn’t reflected in the perception that consumers have of the brand? Episode Article: * “The meaning of a brand? An archetypal approach” https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approach [https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approach] Mentioned In Episode: * Submit A Question [https://geoffkullman.com/questions] * Download the Archetype Guide [https://geoffkullman.com/archetypes]