Thriving in Business with PR, social and digital marketing

Ep 25. How and why Carly Fradgley left her skyrocketing law career to commit to changing the trajectory for children at risk through Baby Give Back.

This episode of Thriving in Business Podcast is a little special and different. Katie is speaking with someone who left the lucrative legal world - to set up one of the most incredible, and vital charities in Queensland. Katie had the privilege to speak with Carly Fradgley, founder and CEO of Baby Give Back, a leading Queensland-based charity that collects, cleans and safety-checks preloved baby essentials, which are then recycled and rehomed to vulnerable families. In Queensland, 1 in 6 children in our community lives in poverty. And this is exactly, what motivates Carly and her incredible team at Baby Give Back every day. You’ll hear from this humble, generous woman:- about how and why Carly started this incredible charity- leaving behind her skyrocketing law career to commit to changing the trajectory for children at risk.- How they've grown to the incredible level and impact it has today. In just 5 years, they've supported over 10,000 vulnerable children with essential items they need for a safe start in life.- How building a thriving social media community has been fundamental to their growth- How and why businesses and people should get behind this incredible charity So dive in and take a listen, tell us your thoughts. Also, if you have baby gear you want to donate, we’ll be at their Sumner Park Warehouse on Wednesday 10 November, so come down to say hey! Share your thoughts viawww.instagram.com/thrivinginbusiness_/ [https://dashboard.whooshkaa.com/14c2f1bd/episodes/805632/www.instagram.com/thrivinginbusiness_/]@thrivinginbusiness_ Or hit us up on our accounts: • Katie Martel - www.croftpr.com, [https://dashboard.whooshkaa.com/14c2f1bd/episodes/805632/www.croftpr.com] https://www.instagram.com/croft.pr/ [https://www.instagram.com/croft.pr/]• Caitlin Langford - https://www.instagram.com/the.mamas.collective/?hl=en• Rachel Callan - fullstopsocialmedia.com.au [https://www.fullstopsocialmedia.com.au/], https://www.instagram.com/fullstopsocialmedia/ [https://www.instagram.com/fullstopsocialmedia/]

Ep 24. How I went viral and reached millions in two weeks by DIY'ing my own PR - A conversation with Katie Martel from Croft PR and Caitlin Langford from The Mamas Collective

Today I’m chatting with Caitlin Langford, a Registered Nurse in gynaecology + oncology, mum to Four children and business owner of @the.mamas.collective. Caitlin also happens to be one of my Hour of Power PR coaching students. In the past two weeks, Cailtin has gone viral - across outlets like Mamamia, Women’s Agenda and Kidspot. If you haven’t seen her face in your socials, you’ve possibly been living under a rock. And today we’re going to chat about how she wrote and pitched her own piece - with zero previous experience. But most importantly we’re going to talk about how she shared something that was destined to face backlash. I can’t wait for you to learn and get inspired by this super woman. And just a little reminder, if you like what you hear today - you can support what we’re doing by giving us a rating and review! Thanks guys! P.S. don't forget to join the conversation after and tell us any concerns you have with writing and pitching in your PR story (or maybe you've had some DIY experience already!) Share your thoughts viawww.instagram.com/thrivinginbusiness_/ [https://dashboard.whooshkaa.com/14c2f1bd/episodes/805632/www.instagram.com/thrivinginbusiness_/]@thrivinginbusiness_ Or hit us up on our accounts: • Katie Martel - www.croftpr.com, [https://dashboard.whooshkaa.com/14c2f1bd/episodes/805632/www.croftpr.com] https://www.instagram.com/croft.pr/ [https://www.instagram.com/croft.pr/]• Caitlin Langford - https://www.instagram.com/the.mamas.collective/?hl=en • Rachel Callan - fullstopsocialmedia.com.au [https://www.fullstopsocialmedia.com.au/], https://www.instagram.com/fullstopsocialmedia/ [https://www.instagram.com/fullstopsocialmedia/]

Ep 23 The rise of influencer industry and how it can work with your brand - Conversations with Ivy Talent

Welcome back! Rach and I have had a little hiatus from the poddy after Rach welcomed another beautiful little boy into the world Maddox - huge congratulations Rach! So today, we’re chatting with Grace and Teagan, cofounders of Ivy Talent agency, who manage a league of great influencer talent. Ivy Talent Co represent some of Australia’s top social and digital influencers and personalities. Our incredible talent roster includes Business Owners, Nutritionists, Presenters, Photographers, Interior Designers, Stylists, Mums, Bloggers, YouTubers and more. We cover a lot of ground today - everything from * How small businesses can thrive with influencer talent * How to find the right talent for your brand * Creative ideas to work with them with any budget * Tips for tracking and reporting * To also how Grace and Teagan work together as one hellova business partnership. And just a little shout out before we dive in, our Croft Team has released a step by step manual and templates to working with influencers - which you had check out on our shop right now! Check it out with the link below: How to Work with Influencers - the Manual [https://croftpr.com/shop-and-services/]! Ps don't forget to join the conversation after and tell us your thoughts about working with influencers - whether you're thinking of getting influencer talent or creative ways you've worked with them - we'd love to hear all things influencer! Share your thoughts viawww.instagram.com/thrivinginbusiness_/ [https://dashboard.whooshkaa.com/14c2f1bd/episodes/805632/www.instagram.com/thrivinginbusiness_/] @thrivinginbusiness_ Or hit us up on our accounts: • Katie Martel - www.croftpr.com, [https://dashboard.whooshkaa.com/14c2f1bd/episodes/805632/www.croftpr.com] https://www.instagram.com/croft.pr/ [https://www.instagram.com/croft.pr/]• Rachel Callan - fullstopsocialmedia.com.au [https://www.fullstopsocialmedia.com.au/], https://www.instagram.com/fullstopsocialmedia/ [https://www.instagram.com/fullstopsocialmedia/]• Grace and Teagan - https://www.ivytalentco.com.au/ [https://www.ivytalentco.com.au/], https://www.instagram.com/ivytalentco/ [https://www.instagram.com/ivytalentco/] But for now, here’s our chat with Teagan and Grace.

Ep 22 Brand design specialist shares how to make your brand special - all the tips from the talented Brittany Habib, brand design specialist and founder of Votive Brands

Why is branding so much more than just a logo? In this episode, join Katie Martel of Croft PR [https://www.instagram.com/croft.pr/]; Rachel Callen of Full Stop Social Media [https://www.instagram.com/fullstopsocialmedia/] and Creative Brand Specialist and founder of Votive Brands [https://votivebrands.com/], Brittany Habib on how to make your brand one that is compelling and draws out your most special attributes that connect your audience with your brand. Rach and I have worked with Brittany on a number of client projects - she’s a master of making beautiful brands that connect and inspire. Before Votive, Britany spent 10 years honing her craft at a number of award-winning creative agencies in Australia and her homeland of Canada. We chat in this episode about how to define your strategic creative brand direction and why it’s so much more than just a logo. And Brittany shares how to make your brand one that's loved across global cultures in this digital age! She also shares some stellar tips for how we can all get a little more creative in our day. Ps don't forget to join the conversation after and tell us your thoughts about brand design and direction - whether you feel like you've nailed it - or tell us what makes your brand special! We'd love to hear: Share via www.instagram.com/thrivinginbusiness_/ [www.instagram.com/thrivinginbusiness_/] - @thrivinginbusiness_ Or hit us up on our accounts: •Katie Martel - www.croftpr.com, [www.croftpr.com] https://www.instagram.com/croft.pr/ [https://www.instagram.com/croft.pr/]•Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/•Brittany Habib - Votive Brands, https://votivebrands.com/ [https://votivebrands.com/] @votivebrands PS I just wanted to give a little shout-out to our latest Croft PR product - our How to Work with Influencers - the Manual [https://croftpr.com/shop-and-services/]! It gives you the steps to find, set up agreements and budgeting templates to collaborate and build profitable partnerships with the right influencers for you - without the overwhelm and wasted dollars! It’s available now from Croft PR’s Shop and Services at croftpr.com/shop-and-services/ [https://croftpr.com/shop-and-services/]

Ep 21: How to Rise with Reels - How to create stellar Reels using Instagram's 15-sec video channel

Instagram's Reels are all the rage right now... but how the heck do you avoid looking like a dancing fool, and embracing this platform with genuine confidence to build a loyal, engaged, and thriving community? This week Katie and Rach chat with Monique, an Instagram and Reels coach who works with girl bosses to turn their followers into clients. In the past six months, she's grown her Instagram community from 5K followers to 19K and built profitable programs, creating entertaining and educational Reels. She's the co-creator of Instagram Course: Rise With Reels where she teaches brands to harness the power of Reels to make an impact on Instagram. Monique takes us behind the scenes of her Reels strategy - sharing all the steps, pillars and tools she uses to create 'viral' content, grow her loyal community and build a thriving business. We can’t wait for you to soak up as much wisdom and inspiration from this incredible, smart, and talented woman! Ps don't forget to join the conversation after and tell us your thoughts - whether you've tried Reels - whether you love it or loath it - and had success from your approach? https://www.instagram.com/thrivinginbusiness_/@thrivinginbusiness_ Or hit us up on our accounts: •Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/•Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/•Monique Lombardo - The Socialista, @thesocialista_