A Dialogue With...

A Dialogue With... Jamie Watson, COO, Pulsar

The second series of A Dialogue With looks at businesses that connect with automotive marketing. This episode features Pulsar COO, Jamie Watson; Pulsar is an audience intelligence company which helps brands understand behavioural signals based on what people are saying across social and digital media to allow them create highly relevant and creative communication strategies. Dialogue Content Strategist Howard Wilmot talks to him about how car brands use social media listening, what they’re learning and what they could be doing better. He says, ‘We’ve worked with a couple of brands who’ve tried to change their audiences from petrolheads, those who care about engine size, speed or design to people who care about travelling or experiences. To move people from the performance of the car to what I could be doing with my car.’ A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk [https://www.archantdialogue.co.uk/blog/dialogues-automotive-marketing-report-due-autumn-2019/]

A Dialogue With … Teri Niadna, Managing Director, Brandgenuity Europe

The second series of A Dialogue With looks at businesses that connect with automotive marketing. This episode features Managing Director of Brandgenuity Europe, Teri Niadna. Dialogue Content Strategist Howard Wilmot talks to her about licensing, how car brands get involved and how licensing has been affected by digital transformation. She says, ‘The vast majority of our clients come to licensing as a marketing exercise first and foremost.’ A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk [https://www.archantdialogue.co.uk/blog/dialogues-automotive-marketing-report-due-autumn-2019/]

A Dialogue With … Joe Riordan, Content Marketing Manager, Perrys

The second series of A Dialogue With looks at businesses that connect with automotive marketing. This episode features content marketing manager Joe Riordan from Perrys dealership. Dialogue Content Strategist Howard Wilmot talks to him about what’s working for car brands, what they could be doing better and how dealerships are supporting and managing their own digital transformation. Joe says, ‘We wait for the manufacturers to give us their national plans so we can see what they're doing in terms of the big broadcast channels and then we'll piggyback on that as much as we want. And then we'll also do our own tactical activities in between.’ A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk [https://www.archantdialogue.co.uk/blog/dialogues-automotive-marketing-report-due-autumn-2019/]

A Dialogue With … Lisa Targett, UK General Manager, Tribe

The second series of A Dialogue With looks at businesses that connect with automotive marketing. This episode features Lisa Targett, UK General Manager of Tribe, a self serve marketplace connecting brands and agencies with social media influencers. Dialogue Content Strategist Howard Wilmot talks to her about how car brands are using influencers, how they fit into their marketing models and how the influencer landscape is measuring up in 2019-20. She says, ‘I think about how beneficial customer generated content is from an ad efficiency perspective. Brands are really missing an opportunity to not have their customers craft their advertising. You can hit ad fatigue as you've got different personas you're trying to talk to in different customer segments and different regions. And if the content isn't personalised, your brands are not able to make the impact they want to be making.’ A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk [https://www.archantdialogue.co.uk/blog/dialogues-automotive-marketing-report-due-autumn-2019/]

A Dialogue With... Arnon Woolfson, Music Strategist and Executive Producer

Music strategist and executive producer Arnon Woolfson joins Dialogue's Content and Brand Director Ryan Battles in the roof garden to talk about the power of music and how music labels and brands can work together. Arnon Woolfson is a music strategist and an executive producer who’s worked with the likes of Sony, Universal Music, Mercedes, Formula 1, NFL and Beats by Dre. The music industry was one of the first to be affected by digital and this podcast looks at how music marketing has been developing and how it’s now looking to brands to help generate revenue for the labels and their artists. Arnon says, ‘I think most brands could legitimately find a way of integrating a sound to their brands, so it doesn’t have to be an all-encompassing music strategy. To add an audio component to a brand can work for an insurance company as well as it can for an automotive client or a fizzy drink.’ This podcast covers: - how a brand can develop a music strategy - how to choose a track or artist to affiliate with - which brands are successful in this space and why - what are the opportunities around voice It also features ‘Content Marketing Bingo’ – a selection of key industry stats around music and content delivered in a bingo style... For more information, please visit: www.archantdialogue.co.uk