Above the Noise

TikTok Shop + Short-Form Video: Book Clients & Drive Sales FAST

#TikTokShop #ShortFormVideo #LocalBusinessMarketing #SmallBizTips #AboveTheNoisePodcast #ChristyWilson #2025Marketing #LeadGeneration #ContentThatConverts #TikTokForBusiness

Micro-Influencers: The Secret to Small Biz Growth in 2025!

Are you a small business owner—whether you're selling products, offering services, or running a local clinic—wanting a marketing strategy that actually works in 2025? In this episode of Above the Noise, I’m diving into micro-influencer partnerships: small creators with big impact. No massive budgets, no celebrity campaigns; just affordable, authentic promotion that converts. ✨ Inside You’ll Discover: * Why 84% of brands say influencer marketing works—but micro-influencers often outperform the noise  * How nano and micro creators get 3× higher engagement than big influencers—and at a fraction of the cost  * Real ROI: brands get $4.12 back for every $1 spent with micro-influencer content  * What types of content to create: teach, demo, and story-based videos that resonate 🎥 Whether you're a med spa, boutique, clinic, or online store, you’ll walk away with a plan to launch your micro-influencer campaign this week. 👀 Tune in to learn: 1. How to find the right micro-influencers in your niche 2. What to offer them (think product + creativity) 3. Why micro-influencers are a powerhouse tool in 2025 👇 Join the movement! Subscribe, hit the 🔔, and let me know in the comments—what type of micro-influencer suits your biz? Let’s build that micro-marketing muscle together. #MicroInfluencers #SmallBizMarketing #InfluencerROI #AboveTheNoise #ChristyWilson #LocalBusinessTips #2025Marketing #CustomerAcquisition

Google Just Changed Search: How to Rank Without a Website in 2025

Is your website still your #1 marketing tool? Not anymore. In this episode of Above the Noise, Christy Wilson reveals how Google’s new AI-powered search experience is flipping the script—and why your Google Business Profile now plays a bigger role than ever.If you’re a chiropractor, med spa, home service pro, or local business owner… this isn’t something you can afford to ignore.In less than 10 minutes, you’ll learn:• What Google’s AI Search (SGE) is and how it affects you• Why your business profile is now your first impression• 5 things to update today that can help you rank without ads• A 1-hour action plan to get more visibility and calls this weekWant Christy’s GBP Optimization Checklist?Comment “GOOGLE” and we’ll send it your way.#GoogleBusinessProfile#LocalSEO2025#AISEO#GoogleSearchUpdate#SmallBusinessMarketing#LocalMarketingTips#GoogleRankingTips#ChristyWilsonMarketing#AboveTheNoisePodcast#NoWebsiteNoProblem#DigitalMarketing2025#GoogleForBusiness#MarketingWithoutAds#SEOForSmallBusiness#LocalVisibility#LeadGenerationTips#ChiropractorMarketing#MedSpaMarketing#HomeServiceMarketing#ServiceBusinessGrowth

How to Write Cold Emails That Get Replies (Not Ignored): The 2025 Playbook

Tired of sending cold emails that get ignored? In this episode of Above the Noise, Christy Wilson shares the real reason most cold emails fail—and the exact strategy local business owners can use to get replies in 2025. Whether you’re a chiropractor, med spa owner, home service pro, or local attorney, this episode breaks down a simple, repeatable cold email formula that actually works. 📩 You’ll learn: * The #1 mistake most business owners make in cold emails * The “reply-first” method that opens conversations (not trash folders) * What to say (and what to never say) in your subject line If you’ve ever said, “I just don’t know what to write in a cold email,” this one’s for you. 👉 Need the template? Drop “EMAIL” in the comments and we’ll send it over. #ColdEmailTips #LeadGeneration2025 #LocalMarketingStrategies #AboveTheNoisePodcast #ChristyWilsonMarketing #SmallBusinessGrowth #EmailMarketingTips

How to Use Short-Form Video to Attract Local Clients (Even If You Hate Being on Camera)

If you run a local business and still feel stuck on how to make short-form video work for you—this episode is for you. In today’s episode of Above the Noise, Christy Wilson breaks down how to use short-form video (think Instagram Reels, TikTok, and YouTube Shorts) to attract real local clients—without needing to be an influencer, follow every trend, or even love being on camera. 🎯 In this video, you’ll learn: ✅ The 3 types of short-form videos that work for local business ✅ What to film in under 60 seconds (and how to keep it simple) ✅ The right way to use captions, hooks, and calls to action ✅ How to post once and repurpose across all major platforms Whether you’re a chiropractor, med spa owner, attorney, or local service pro—this is your no-fluff guide to finally showing up with video in a way that actually drives leads. 📲 Want a free checklist of video ideas? Drop “VIDEO” in the comments and we’ll send it your way. #ShortFormVideoMarketing #LocalBusinessTips #InstagramReelsForBusiness #TikTokMarketing2025 #AboveTheNoisePodcast #ChristyWilson #LeadGenerationTips #SmallBusinessMarketing