Business Behind Closed Doors

16: It’s Time To Simplify | The Doors Are Closing For Season 1

What started as two women sitting in a Starbucks saying, “If only people could just hear our conversations…” turned into a podcast that cracked business wide open. In Today's episode, Gwen and Natalie pull back the curtain even further. They talk about slowing sales, shiny-object pivots, the pressure to look confident when you’re still figuring it out, and the courage it takes to say no—even to good opportunities. They unpack the reality of building a business rooted in integrity, why sales conversations matter more than ever, and how authenticity (not perfection) is becoming the real currency in today’s market. This isn’t a dramatic goodbye. It’s an intentional pause. A conversation about trust, intuition, simplifying, and choosing depth over speed. If you’ve ever wondered, “What am I doing?” or felt the tension between chasing growth and building something sustainable—you’re not alone. Season One may be wrapping, but the honesty isn’t going anywhere. Connect With Your Hosts: ⁠Follow Gwen on Instagram⁠ [https://www.instagram.com/gritandtenacityconsulting/] ⁠Visit Grit and Tenacity Consulting Website⁠ [https://www.gritandtenacityconsulting.com/] ⁠Listen to The Reigning Queen Podcast⁠ [https://podcasts.apple.com/us/podcast/the-reigning-queen-podcast/id1815273243] ⁠Follow Natalie on Instagram⁠ [https://www.instagram.com/nataliebarnett/] ⁠Visit Natalie Barnett Website⁠ [https://www.nataliebarnett.com/welcome] ⁠Listen to The Embodied Entrepreneur Podcast [https://podcasts.apple.com/us/podcast/the-embodied-entrepreneur-podcast-with-natalie-barnett/id1665763758]

15: Rewiring Scarcity in Real Time

January feels heavy for a lot of entrepreneurs and since this is Business Behind Closed Doors, Gwen and Natalie are saying the quiet parts out loud. From icy weather disruptions to slow launches, ghosting prospects, and revenue fears, this episode pulls back the curtain on what it really looks like to run a business when momentum feels… off. Gwen shares the sting of walking away from a $10,000 annual client after repeated red flags, Natalie opens up about launching her favorite program to crickets and the internal stories that start to spiral when results don’t match expectations. Together, they unpack the emotional rollercoaster of entrepreneurship — seasonality in sales, comparison traps, visibility struggles, and the fear that money equals success. You’ll also hear a powerful live somatic coaching moment as Natalie guides Gwen through working with the thought: “I’m running out of money.” Instead of pushing harder, they explore how to anchor into safety, build internal confidence, and lead from empowerment rather than fear. This episode is a reminder that business isn’t just strategy. It’s nervous system work, boundaries, self-trust, and choosing alignment over desperation. If you’ve ever questioned your pricing, your timing, your offers, or yourself… this conversation will feel like sitting down with your business besties and remembering who you are. We’re in this together, girlfriends. Connect With Your Hosts: ⁠Follow Gwen on Instagram⁠ [https://www.instagram.com/gritandtenacityconsulting/] ⁠Visit Grit and Tenacity Consulting Website⁠ [https://www.gritandtenacityconsulting.com/] ⁠Listen to The Reigning Queen Podcast⁠ [https://podcasts.apple.com/us/podcast/the-reigning-queen-podcast/id1815273243] ⁠Follow Natalie on Instagram⁠ [https://www.instagram.com/nataliebarnett/] ⁠Visit Natalie Barnett Website⁠ [https://www.nataliebarnett.com/welcome] ⁠Listen to The Embodied Entrepreneur Podcast [https://podcasts.apple.com/us/podcast/the-embodied-entrepreneur-podcast-with-natalie-barnett/id1665763758]

14: The Year of The Horse: Get Your Blinders On & Feel Convicted in Your Business

In this episode, you’re invited behind the scenes with Gwen and Natalie about what actually happens when conviction meets doubt in business. From selling in unexpected places to navigating launches that don’t immediately meet expectations, this discussion dives into the emotional, strategic, and somatic layers of running a values-led business. You’ll hear a powerful breakdown of what real conviction looks like, how staying “blinders on” can protect you from fear-based decision making, and why constantly pivoting out of panic can quietly sabotage your long-term growth. Natalie shares how she’s simplified her business into three core offers, the discipline it takes to stay focused when results feel slow, and how somatic and subconscious work play a role in confident selling and leadership. This conversation also explores the nuance of integrity in sales — from behind-the-scenes offers to avoiding both extremes of rigid offers or people-pleasing customization — and why the energy behind the action matters more than the tactic itself. If you’ve ever launched something you believed in, questioned yourself when it didn’t land right away, or struggled to stay grounded while selling, this episode will feel like a masterclass and a mirror. Come for the strategy, stay for the honesty, and walk away with a reframed definition of conviction you’ll want to tape to your desk: working through the doubts — and acting anyway. Connect With Your Hosts: ⁠Follow Gwen on Instagram⁠ [https://www.instagram.com/gritandtenacityconsulting/] ⁠Visit Grit and Tenacity Consulting Website⁠ [https://www.gritandtenacityconsulting.com/] ⁠Listen to The Reigning Queen Podcast⁠ [https://podcasts.apple.com/us/podcast/the-reigning-queen-podcast/id1815273243] ⁠Follow Natalie on Instagram⁠ [https://www.instagram.com/nataliebarnett/] ⁠Visit Natalie Barnett Website⁠ [https://www.nataliebarnett.com/welcome] ⁠Listen to The Embodied Entrepreneur Podcast [https://podcasts.apple.com/us/podcast/the-embodied-entrepreneur-podcast-with-natalie-barnett/id1665763758]

13: Leading Confident Sales Conversations Without Pitching | Gwen's Real Life Scenario Masterclass

What started as a casual conversation about free cruises turns into an unexpected masterclass on confident, ethical sales conversations. In this episode, Gwen shares the wild story of how a conversation in a cruise ship casino led her to use her own sales conversation framework in a real world scenario. This masterclass deepens into how sales doesn’t involve pitching your services, but rather taking control and leading the sales conversation. If you’ve ever felt pressured to pitch, prove yourself, or perform in a sales conversation — especially as a woman — this episode will completely reframe how you approach selling with confidence, boundaries, and authenticity. You’ll walk away with tangible insights on how to lead sales conversations, why the beginning of the conversation matters more than you think, and how to stop giving your power away before the conversation even starts. Book a Free Sales Strategy Call With Gwen! [https://calendly.com/gritandtenacityconsulting/discoverychat] Connect With Your Hosts: ⁠Follow Gwen on Instagram⁠ [https://www.instagram.com/gritandtenacityconsulting/] ⁠Visit Grit and Tenacity Consulting Website⁠ [https://www.gritandtenacityconsulting.com/] ⁠Listen to The Reigning Queen Podcast⁠ [https://podcasts.apple.com/us/podcast/the-reigning-queen-podcast/id1815273243] ⁠Follow Natalie on Instagram⁠ [https://www.instagram.com/nataliebarnett/] ⁠Visit Natalie Barnett Website⁠ [https://www.nataliebarnett.com/welcome] ⁠Listen to The Embodied Entrepreneur Podcast [https://podcasts.apple.com/us/podcast/the-embodied-entrepreneur-podcast-with-natalie-barnett/id1665763758]

12: Sales, Mindset, and Momentum: An Honest Business Check-In

In this episode of Business Behind Closed Doors, Gwen and Natalie explore the deeper side of sales mindset, confident sales conversations, and what truly drives sustainable business growth for women entrepreneurs. Recording in real life and real time, they unpack why sales systems, scripts, and strategies often fail when mindset, emotional triggers, and limiting beliefs are left unaddressed. This episode dives into the psychology of selling, helping women in business understand why avoidance, hesitation, and inconsistency show up—especially around pricing, follow-up, and visibility. Natalie introduces the concept of sales superpowers—Visionary Leader, Charismatic Connector, and Strategic Storyteller—and explains how each strength can become a hidden barrier when paired with fear of rejection, fear of judgment, or imposter syndrome. Gwen connects this framework to her own work around sales awareness, pricing confidence, and becoming a change agent in sales—a role rooted in trust, empathy, and problem-solving rather than pressure or persuasion. Together, they discuss how identifying your natural strengths in sales can help you show up more confidently, ask better questions, and lead conversations that feel aligned instead of exhausting. The conversation also covers practical insights around follow-up strategies, lead nurturing, revenue goals, business pivots, and refining messaging without throwing out an entire plan. Gwen and Natalie share how personal connection often outperforms automation in high-touch service businesses, why tracking data can support clarity instead of overwhelm, and how small, intentional actions build momentum over time. This episode is a powerful listen for women who want to improve sales confidence, master follow-up without feeling pushy, and grow a business that feels both profitable and sustainable. Links Mentioned in Today's Episode: Take Natalie's Sales Superpower Quiz [https://www.nataliebarnett.com/sales_superpower_quiz] Take Gwen's Sales Accelerator Mindset Assessment [https://docs.google.com/forms/d/e/1FAIpQLSduY6t4irujCAlkNBUlVCkxBjySUrR3250toluCh_OKny8BjQ/viewform] Connect With Your Hosts: ⁠Follow Gwen on Instagram⁠ [https://www.instagram.com/gritandtenacityconsulting/] ⁠Visit Grit and Tenacity Consulting Website⁠ [https://www.gritandtenacityconsulting.com/] ⁠Listen to The Reigning Queen Podcast⁠ [https://podcasts.apple.com/us/podcast/the-reigning-queen-podcast/id1815273243] ⁠Follow Natalie on Instagram⁠ [https://www.instagram.com/nataliebarnett/] ⁠Visit Natalie Barnett Website⁠ [https://www.nataliebarnett.com/welcome] ⁠Listen to The Embodied Entrepreneur Podcast [https://podcasts.apple.com/us/podcast/the-embodied-entrepreneur-podcast-with-natalie-barnett/id1665763758]