Imagen de portada del espectáculo Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

Podcast de Dr. Ayebanoa Sapphire Benwari

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Acerca de Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

Email Marketing Experiments was born out of a desire to share behind the scenes of failed and successful email marketing campaigns. What we’ve tried that worked and didn’t work. Instead of thinking it and testing it alone, we also share it. From welcome sequences to sales campaigns, list growth strategies, and more, we test ideas, break down results, and spill the tea. Come join us behind the scenes.

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53 episodios

Portada del episodio #52: The Lead Magnet Strategy Getting 83% Opt-In Rates (And How to Build One) with Daniel Daines-Hutt

#52: The Lead Magnet Strategy Getting 83% Opt-In Rates (And How to Build One) with Daniel Daines-Hutt

In this episode, Daniel Daines-Hutt, head of content at Zero to Mastery and founder of AMycontent.com shares the lead magnet strategy that accidentally changed his business forever. From missing 30,000 opt-ins on a viral blog post to building a system that converts 83 out of every 100 readers into email subscribers, Daniel breaks down the Hyper-Specific Offer (HSO) and gives you the exact AI prompts and framework to build one yourself. If you have been struggling to grow your email list without paid ads or a massive following, this episode is going to completely shift how you think about lead magnets. INSIDE THIS EPISODE 1. How Daniel stumbled into email marketing by setting up a clothing company overnight to stay in New Zealand 2. The viral article that got 50,000 views in 14 days and the email mistake that still haunts him 3. What a Hyper-Specific Offer (HSO) is and why it converts up to 83% of readers into subscribers 4. Why most lead magnets fail and the one thing that makes HSOs different 5. How to create blog content even if you are not a writer 6. The SEO tip that helps you rank fast without months of waiting 7. Why shorter lead magnets almost always convert better than bigger ones 8. Why the “next logical step” matters more than content length 9. How AI helps create nurture sequences faster 10. A simple way to turn customer conversations into content GUEST RESOURCES Guest: Daniel Daines-Hutt Head of Content at zerotomastery.io Website: http://www.ampmycontent.com/ Guide from episode: ampmycontent.com/blog/how-to-grow-your-email-list Want to be a better user of AI? Check out this course he recommends 👇 https://zerotomastery.io/courses/prompt-engineering-bootcamp/ EPISODE TIMELINE ⏱️ [02:49] – Daniel's background: from overnight clothing company to head of content at Zero to Mastery [07:20] – Open Rates Confession: missing 30,000 opt-ins from a viral blog post [09:27] – What role email marketing plays in his business today [10:58] – Introducing the Hyper-Specific Offer (HSO) and how it gets 83% opt-in rates [12:44] – Why the HSO works: the next logical step principle explained [14:43] – How to use one HSO per article and why reusing them kills conversions [17:25] – What happens after someone opts in: the AI-powered email sequence [20:55] – How to repurpose old content to start getting opt-ins immediately [28:06] – How to write blog content naturally even if you are not a writer [33:07] – SEO tip: why low-competition keywords beat high-volume ones every time [36:14] – Why a clickable image converts better than an embedded opt-in form [39:01] – Rapid fire: long vs short emails, buttons vs hyperlinks, favorite metric to track [40:57] – Email marketing myth Daniel wants to bust Business Links Email Summer Sale: What's your plan for summer this year? How do you plan to keep momentum, build your email community while still hosting friends for BBQ and more? Answer: Your Email Summer Plan Get it here: https://nova-bulb-71c.notion.site/Email-Summer-Sale-33682d96ad28802f9723ce3c4e3e85c1 Want to break into email marketing and not sure where to start? Dear Baby Email Marketer, I feel you. Here's the A-Z roadmap that helped me and can help you. It's beginner-friendly and comes with support. Use the code to "Podcastlistner" to enjoy a discount when you check out here: nestuge.com/briefcase Connect with Us https://www.instagram.com/dr.sapphire_/ https://www.linkedin.com/in/ayebanoabenwari/ https://www.threads.com/@dr.sapphire_ https://www.linkedin.com/school/sapphirelearninghub/ https://sapphirelearninghub.com/

Ayer - 47 min
Portada del episodio #51: The Triple C Method I Use to Get Clients Consistently on LinkedIn with Victoria Onyeje

#51: The Triple C Method I Use to Get Clients Consistently on LinkedIn with Victoria Onyeje

In this episode, Victoria Onyeje shares the exact inbound strategy she uses to consistently attract clients without relying on constant pitching or endless discovery calls. From landing her first client through a mix of Upwork and LinkedIn to building a steady pipeline of inbound leads, she breaks down her Triple C method,Content, Connections, and Conversations including how freelancers can use it to turn visibility into real paying clients. If you’ve been posting without results or struggling to convert conversations into clients, this episode will show you what’s missing. 📌 Inside This Episode 1. Creating content that speaks to buyers (not just peers) 2. How to build the right connections using LinkedIn filters 3. Starting conversations that lead to clients (without being pushy) 4. Handling rejection, LinkedIn limits & follow-ups 5. Building and maintaining a strong client pipeline Guest Resources Guest: Victoria Onyeje LinkedIn: https://www.linkedin.com/in/victoriaonyeje/ Join the 6 weeks Client Acquisition Challenge: 30 days, 30 client acquisition strategies Each day we'd hold your hand to implement one strategy so you land your first or next guest Instead of doing it alone, join us in the VIP + experience 6 weeks of focused client acquisition implementation In the next 30 days, will you have implemented all these strategies on your own? Or will you want me to hold your hand so you get paid? Click here to join👇 sapphirelearninghub.com/6weekscac Get the replay here👇 nestuge.com/replayticket ⏱️ Episode Timeline [03:11] – Copywriting journey and background [4:27] – A milestone she has had in her journey [5:29] – First client via Upwork + LinkedIn strategy [7:40] – Triple C Method: Content, Connections, Conversations [10:26] – LinkedIn profile optimization (what to include) [11:26] – Content strategy: attract clients, not freelancers [12:14] – Building targeted connections using filters [14:12] – Starting conversations that convert (DM strategy) [16:24] – Challenges: LinkedIn limits & rejection mindset [18:57] – Methods that help with conversations with clients [24:21] – How to position your bio for conversions [28:56] – Follow-up strategy (3–6 times effectively) [30:43] – Building & maintaining a full client pipeline [34:02] – Posting consistency & content frequency Guest Bio PharmDr. Victoria Onyeje, is a Pharmacist, with nearly 5 years of experience as a Copywriter and Launch Strategist. She has written copy for over 105+ brands across multiple industries and about 10 countries, including 6 to 9-figure businesses, and has operated behind the scenes on wildly successful launches and campaigns. Together with her husband, she co-founded Salvic Pharmacy & Stores and Digital Growth Ventures Limited. She has also trained many emerging writers and freelancers on copywriting and positioning themselves for global opportunities, and she hosts the WhiteCoat Entrepreneurs Podcast, where she interviews medical and healthcare professionals building wealth and freedom beyond traditional careers. Victoria has been featured on stages, podcasts, and platforms such as The Marketer Show, CopyUp, Copywriting.org, The Flourish Federation, Young and Earning, etc. Outside of work, Victoria is happily married to her husband, Salvation Onyeje, with whom she shares the joy of raising two boys.

18 de may de 2026 - 44 min
Portada del episodio #50: Why You Struggle to be Consistent with Sending Emails and How to Fix it with Kay Peacey

#50: Why You Struggle to be Consistent with Sending Emails and How to Fix it with Kay Peacey

In this episode, Kay Peacey breaks down what most business owners get wrong about email marketing—and what actually works today. From a real-life email mistake that was sent to 8,000 people (instead of 20 😭) to building a simple “content vault” system that removes the stress of consistency, this conversation is packed with honest insights and practical strategies. If email marketing has ever felt overwhelming, confusing, or just hard to keep up with, this episode will completely shift how you see it. INSIDE THIS EPISODE 1. How Kay Peacey got into email marketing (from math teacher to consultant) 2. The biggest email mistake she made and what it taught her 3. Why consistency feels so hard (and how to fix it) 4. The “Content Vault” system for stress-free email marketing 5. Why open rates don’t matter as much as you think 6. The future of email marketing in an AI-heavy world 7. How to build real human connection through email GUEST RESOURCES Guest: Kay Peacey Website: https://slickbusiness.co/begin LinkedIn: https://www.linkedin.com/in/kay-peacey/ Link to Community: https://slickbusiness.co/group EPISODE TIMELINE ⏱️ [06:30] – Kay’s background & mission in email marketing [07:43] – How she got started with automation & consulting [12:12] – Open Rates confession: Her biggest email marketing mistake [16:25] – Why email consistency feels emotionally hard [24:00] – The “Content Vault” system explained [27:42] – Weekly content planning & strategy [32:57] – Step-by-step content workflow [38:20] – Capturing ideas quickly & simple content creation [43:30] – Why open rates are unreliable [44:27] – Metrics that actually matter (replies & actions [48:31] – The email marketing myths she busted [53:57] – AI’s impact on email marketing [01:01:19] – Why consistency is non-negotiable

11 de may de 2026 - 1 h 3 min
Portada del episodio #49: Inside Our Q1 Email Strategy: Data, Growth and Lessons Learnt (Q1 Email Marketing Report) with Dr. Sapphire

#49: Inside Our Q1 Email Strategy: Data, Growth and Lessons Learnt (Q1 Email Marketing Report) with Dr. Sapphire

What really worked in Q1 email marketing and what didn’t? In this episode, we take you behind the scenes of our email strategy, breaking down real data, performance insights, and the exact lessons shaping our next moves. Inside The Episode 1. Q1 email performance breakdown: subscribers, opens, clicks & campaigns 2. The ANCO framework: attract, nurture, convert, optimize explained 3. How International Women’s Day campaign drove the highest subscriber growth 4. Email strategies that boosted open rates and engagement 5. Why list cleaning improved performance and deliverability 6. Best-performing subject lines and content types revealed 7. Key lessons and experiments shaping Q2 email strategy Episode Timeline [01:13] – Introduction to Q1 email marketing report [02:01] – Email goals: building community & getting client [02:22] – Tools used + new MailerLite features [03:43] – Q1 data overview: subscribers, emails sent, open rates [04:47] – January performance: campaigns, open & click rates [05:20] – February performance: engagement trends & improvements [05:37] – March performance: highest engagement & growth [06:06] – Attract phase: campaigns that drove subscriber growth [08:08] – Nurture phase: emails that increased engagement [14:06] – List cleaning and its impact on performance [14:20] – Best-performing emails and subject lines [17:17] – Key challenges and missed opportunities [24:18] – Q2 strategy: experiments, improvements & next steps [25:00] – Bonus: Automations revamping and sending Emails intentionally Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛 Important Links Instagram: https://www.linkedin.com/in/ayebanoabenwari/ LinkedIn: https://www.instagram.com/dr.sapphire_/ Courses: https://sapphirelearninghub.nestuge.com/ Services: https://sapphirelearninghub.com/services/ Gift 👇: Download These 12 Emails Free: https://sapphirelearninghub.com/services/

6 de may de 2026 - 28 min
Portada del episodio #48: Lessons From Starting A Podcast(Year 1); Tools,Process and Flow with Dr. Sapphire

#48: Lessons From Starting A Podcast(Year 1); Tools,Process and Flow with Dr. Sapphire

Starting a podcast sounds exciting… until you’re in it. In this special anniversary episode, Dr. Sapphire reflects on one full year of running a podcast sharing the real behind-the-scenes of what it took to stay consistent, build systems, and grow a global audience. From recording with just a laptop mic to managing guests, tools, and workflows, this episode breaks down the process, mistakes, and lessons that most people don’t talk about. INSIDE THE EPISODE 1. Starting Before You’re Ready: Why you don’t need fancy equipment to launch your podcast. 2. The Real Podcast Workflow: From sourcing guests to recording, editing, and publishing weekly episodes. 3. Tools for Podcasting: Hosting platforms, recording tools, and what actually worked (and didn’t). 4. Lessons from Year One – What worked, what didn’t, and what she would do differently. 5. Podcast Growth & Visibility – Why promotion matters more than you think. 6. Repurposing & Content Strategy – How to reuse episodes strategically for more reach. 7. Building Systems & Teams – The support, automation, and structure behind consistency. RESOURCES: Podcast SEO Challenge Link: https://www.podcastmarketinghub.com/glow Podcast boot camp link: https://stefaniegass.thrivecart.com/eg-profitable-podcast-bootcamp/ EPISODE TIMELINE [02:01] Why she started the podcast and what year one looked like [05:19] How she sourced guests and structured each episode [07:57] The full podcast workflow (from idea to publishing) [11:56] Tools she used (and why you don’t need expensive gear) [17:43] The biggest mistake: not promoting the podcast [18:56] Repurposing episodes for growth and visibility [22:07] Podcast SEO and choosing the right keywords [24:43] Automating systems and reducing manual work [26:18] Why you always need a backup plan when recording [27:04] What’s changing in year two (strategy, structure, growth) Connect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing. Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus? Instagram - https://www.instagram.com/sapphirelearninghub/ LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/ Online Email Marketing School - I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients. Our online school uses the PIE framework to ensure you practically implement and gain experience. You see, confidence and skill come from doing. And in here, that’s how we roll. LinkedIn - https://www.linkedin.com/company/sapphirelearninghub Instagram - https://www.instagram .com/sapphirelearninghub Store - https://sapphirelearninghub.nestuge.com/

30 de mar de 2026 - 39 min
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

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