GROWERS GONNA GROW

Sales vs Marketing with Chad Diller

In this episode of Growers Gonna Grow, Rayne Gibson sits down with Chad Diller, CEO of Landscape Leadership, to discuss one of the biggest challenges facing green industry companies today: standing out. When customers can't clearly see the difference between one company and another, the conversation often comes down to price. Chad shares insights on building meaningful unique value propositions, understanding the relationship between marketing and sales, and why generating leads is only half the battle. The conversation also explores why sales teams must be trained to execute on marketing efforts, how businesses unintentionally commoditize themselves, and what it takes to create a customer experience that supports premium pricing. If you've ever wondered why some companies consistently win on balancing sales and marketing, this episode is for you.

Native Perennial Production with Jeremy Gruszka

In this episode of Growers Gonna Grow, Rayne Gibson sits down with Jeremy Gruszka of The Perennial Farm to discuss a major shifts impacting the green industry: the growing demand for native plants and the often-overlooked realities of wholesale plant fulfillment. Jeremy explores the continued rise of native plants, the increasing demand for specific species, and how government regulations and project specifications are shaping production decisions across the industry. If you've ever wondered why certain native and perennial plants are difficult to source, this episode offers a valuable look behind the scenes.

Great Plants Don't Sell Themselves - Katie Elzer-Peters

In this episode of Growers Gonna Grow, Rayne Gibson sits down with Katie Elzer-Peters, founder of The Garden of Words [https://thegardenofwords.com/?utm_source=chatgpt.com], to discuss one of the most overlooked challenges in the green industry: marketing. Katie shares her perspective on why great products alone aren't enough, how storytelling influences customer behavior, and what growers, landscapers, and garden centers can do to stand out in an increasingly crowded market. The conversation explores digital marketing, customer loyalty, email marketing, AI, and the importance of helping customers understand not just what you sell, but why it matters. If you've ever wondered why some businesses become destinations while others struggle to gain attention, this episode offers practical insights into what actually drives growth. Want to learn more about Raynes nursery consulting? Click Here [https://linktr.ee/rayne.taproots]

Will AI Change How Landscapes Are Designed? - Luis Benavides

In this episode of Growers Gonna Grow, Rayne Gibson sits down with Luis Benavides, founder and CEO of Neighborbrite, to discuss how artificial intelligence is changing the way homeowners approach landscape design. Neighborbrite [https://www.google.com/aclk?sa=L&pf=1&ai=DChsSEwiviMfvnv-UAxVecX8AHV55DzQYACICCAEQABoCb2E&co=1&ase=2&gclid=CjwKCAjwuanRBhBSEiwAY5y6VwuJI77pR0XHDxtWQfvMiOL1JhBsVxL92ljaAdIv5J5epVJyQ_iiXBoCq68QAvD_BwE&cid=CAASuwHkaK1ZA6VAWEMBGOeif1DYHvLoWq0RdR4yUAoImV7Zd348-lXQi2JrhwLS-nHaP_RwBLCFapEvaKWtWss5j3uTCVjHNSFjkNnso6Lq9c3kgmcZTPQt93LcAfrZ79t9h7ty8iyWeTMYDClrht8O4tQe46CZP9QHIIu9K_jqvE4ETYaowMugx38DcgFC94C5uPdYW6yKvFBr82B4AxXKZhuGXYQ-jPRoAwq4hfjp0WQja2BITZo4KGiUQqZE&cce=2&category=acrcp_v1_32&sig=AOD64_0UyYdrEprVdtANVLXiFmVlh5iw1Q&q&nis=4&adurl=https://neighborbrite.com/?utm_campaign%3Dg_1_na%26gad_source%3D1%26gad_campaignid%3D21284376146%26gbraid%3D0AAAAApv0mEsf4i_y1vBbAExCeQg4Tb1Xk%26gclid%3DCjwKCAjwuanRBhBSEiwAY5y6VwuJI77pR0XHDxtWQfvMiOL1JhBsVxL92ljaAdIv5J5epVJyQ_iiXBoCq68QAvD_BwE&ved=2ahUKEwjegcDvnv-UAxXBkyYFHXawILMQ0Qx6BAgMEAE] allows users to upload a photo of their yard and generate customized landscape concepts in minutes. What started as a solution to make landscape design more accessible has grown into a platform serving hundreds of thousands of users and generating millions of landscape designs. Rayne and Luis discuss how AI is influencing homeowner expectations, emerging landscape trends, the role of professional designers and contractors, and what these changes could mean for nurseries and the broader green industry. If you've wondered how technology will shape the future of landscaping, this episode offers a fascinating look at where things may be headed. Want to learn more about Rayne? Click here [https://linktr.ee/rayne.taproots]

Turf’s Up Radio Founder Darren Gruner

In this episode of Growers Gonna Grow, Rayne Gibson sits down with Darren Gruner, founder of Turf's Up Radio, to talk about why the green industry needed its own media platform and how industry communication is evolving. Darren shares the story behind building a 24/7 radio network dedicated entirely to landscaping, lawn care, nurseries, and green industry businesses. The conversation explores how platforms like Turf’s Up Radio help contractors, growers, and business owners connect, learn, and share real-world experiences in an industry that has historically lacked centralized communication. Rayne and Darren also discuss the role media plays in shaping the future of the industry, how knowledge-sharing impacts business growth, and why creating spaces for honest conversations matters more than ever. If you’ve ever wondered how the green industry is evolving beyond the jobsite, this episode offers a behind-the-scenes look at one of the platforms helping drive those conversations. Want to learn more about Rayne? Click this link [https://linktr.ee/rayne.taproots] Want to learn about Turfs Up Radio? Click this link [https://www.turfsupradio.com/listen-live/]